Store Prices Remain High &Nbsp; Online Shop Clothing Sales Warming

Since the winter of this year, several cold currents have led to a sudden drop in temperature.

Grab the market at a low price

Mcglaughlin, fan Kai Cheng, quick promotion of low price new products

10 in the middle of the month, the temperature dropped to about 11 degrees Celsius in Beijing.

In a Bosideng down clothing store near Liuliqiao, most of the newly listed long price down garments cost more than 1000 yuan.

The price of long feather clothing with fur collar is even as high as two thousand or three thousand yuan.

The price of down coats in physical clothing stores is high, and online shopping has been highly sought after in the websites of shop No. 1, Mcglaughlin and van keeh and so on. The price of fashionable down coats ranges from 200 yuan to seven hundred or eight hundred yuan.

The price of a few international brand down garments is about 1500 yuan, which is 30 percent off of the original price.

Among them, Mcglaughlin RAMPAGE brand of a long down jacket price is 699 yuan, "sold" 108.

As regards the down jacket channel of van customer's products, there are several urgent low-priced down garments in two days. Up to the evening of November 22nd, there were 214 comments on a short white down jacket.

Dangdang a short down jacket, the price is only 39 yuan.

Rising cost

Expedited the business of "refurbishing"

For the reasons for the rise in the price of down garments, most clothing brands are interpreted as the rising cost of clothing materials this year, including fabrics such as eiderdown and cotton cloth.

Some manufacturers complain that the down price of stuffed eiderdown is several times higher than that of last year.

Clothing production accessories prices also rise, production costs, labor costs, utilities and other expenses increased compared to last year, down clothing prices naturally rise.

There are also sellers who believe that new products are being sold in advance in a short time, and that raw materials are in short supply and prices are higher than in previous years.

At the same time, the winter clothing market has been rapidly heated up, and manufacturers also want to seize this market to sell, so that "down price" will not be allowed.

The high price of the market has led to the business of "refurbishing".

In Beijing, many small shops converted to old down coats have been sprung up and fashioned with new fabrics.

Its price is much more cost-effective than buying new clothes.

If you buy a down jacket over 500 yuan last year, you can change the fabric and style at 150-200 yuan.

These small businesses are booming. Many shopkeepers say they need to work overtime to make orders.

Quality needs identification

"Nameless" brand mixed up

By buying craze, some "unnamed" down garments are also mixed into the online shopping market.

On the clothing channel of the shop, many pictures of the down and down clothes that are not known and are very cheap are displayed in fashionable and colorful colors, and the price is between 200-400 yuan.

However, these seemingly fashionable brand names can not find detailed company information in Baidu and other search engines.

The price is cheap and the quality is worrying.

In many pages, the down jacket products only print pictures, prices, sizes and colors, and do not show the fabric and feather content of down coats.

Some consumers' comments after purchase are mixed.

Some indicated that there was a strange smell, some of the complaints were too thin, and there was a message that the clothes were suddenly rising.

According to the professional introduction, clothing labels should be clearly selected in down jacket, such as feather down, grey duck down or white duck down.

Generally, more than 50% of the amount of cashmere can be called down garments, and the content is 70%.

Consumers should also pay attention to identify the authenticity of down garments.

Touch your clothes to see whether it is soft or not.

Lightly beat down the feather and feel fluffy.

After grabbing a piece of clothing and letting it go quickly, the real down jacket will soon recover. If it is filled with replica, it will slow down.