Why Is Custom Menswear Expensive?

An elders were born in old Shanghai. They were young when they were young, but now they are old Keller.

His insistence on clothes can sometimes drive the younger generation crazy. Never mind PRADA or ARMANI, always carefully touch the fabric, take the presbyopic glasses to check the tailoring, and give the evaluation in Shanghai dialect.

Li Jialing, the boss of the Tianzifang clothing brand "golden powder family", station 9, heard the story and laughed at the old gentleman's knowledgeable line: "the real men's wear custom is the beginning of fabric."

The English name of "Jin Fen Shi Jia" is "Feel Shanghai". The message conveyed by the brand is to let the customers feel the elegance and calmness of Shanghai.

It is true that not all of us are like old Keller like old Shanghai, but real good things will always be appreciated by bole.

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Donald Tsang, chief executive of Hongkong, is one of them.

In 2003, Ceng Jingxuan, who was the head of Standard Chartered Bank in China, became a client of Li Jialing. Shortly after that, the store welcomed her brother, chief executive Donald Tsang.

"Mr. Tsang has no sense of clothes.

Always the most concise design, black and white color, Chinese collar, not a little bit of variegated, but very exquisite fabric. "

Li Jialing said that the chief executive's "no feeling" is precisely the highest requirement -- simplification and understated luxury.

Donald Tsang loved white and was dressed in the "gold powder family" suit when attending many formal occasions.

And the other VIP customer is Mr. Mei Baojiu.

Mr. Mei favors brighter colors and Chinese traditional cultural elements, such as blue and white porcelain patterns.

Men's clothing is extravagant with fabric

After wearing such a pair of irons, Chinese clothes, men's wear and custom made a difficult problem.

Men's clothes are doomed to be calm and not exaggerated. In design, they can only be fine-tuning, and details become the key.

The "gold powder family" is made entirely by hand, and is hand sewn by the old teacher.

For the fabric, Li Jialing has the persistence of old Keller.

Pure wool has been out of the market for a long time, so Li Jialing gently stroked a coat and said, "this 80% cotton and 20% nylon imported fabric is more expensive and better quality than wool."

The materials of "Jin Fen Shi Jia" are made of natural silk, glistening gauze, wool and imported high-quality fabrics, and the innovative techniques of Chinese and Western materials are used to make the garments feel smooth and comfortable.

The fashion industry knows that in today's era, good fabrics are to be grabbed.

Li Jialing said that once, he found the remaining pieces of fabric left by Japanese manufacturers in a fabric factory, only 20 meters, exquisite and exquisite. He did not hesitate to take a high price.

"When you meet good fabrics, the simpler the clothes, the better, because the tension brought about by the fabric and material itself has been able to set off a man's low-key luxury."

VIP in the women's clothing shop always calls and asks, "what new products have you got lately?" and VIP always asks, "what good fabric has been found recently?" this is Li Jialing's position on the "golden powder family": a hundred years old shop, won by fabric.