Yangzhou'S Industrial And Commercial Sector Launched A Campaign To Rectify The Market For Thermal Underwear

To keep warm

In a shopping mall in the city, an underwear salesperson recommended a price of more than 600 yuan underwear, and said it has "heating" function.

When asked about the "heating" of the underwear, the salesperson simply repeated that "this underwear is made from high-tech materials imported from Japan, which collects the heat of the human body and the outside world.

As to what principle it is, it is the manufacturer's trade secret, which we do not know.

In subsequent visits, there were many similar situations: some underwear claimed to enhance metabolism and human immune function; some claimed that they had adjuvant therapy for many diseases such as waist and shoulder; others had weight loss and skin nourishing functions.

When asked about the reasons, salesmen are no exception to "high-tech" prevarication.

Insiders pointed out that some high-tech technologies are now used in textiles, but it is unrealistic to have so many attractive functions for simple underwear.

In the final analysis, there are some unhealthy phenomena in the propaganda of some warm underwear.

Some thermal underwear manufacturers take the concept of "nanometer", "bamboo charcoal", "heating magnetic rotation", "heat card" and other concepts to hype. In fact, most of them are not worthy of the name, and the health care effect is impossible.

This year, the situation is quite special. The cotton price of high operation makes the production cost increase sharply. Compared with other winter clothes, the profit margins of some underwear manufacturers are seriously squeezed.

In the case of some "incompetence" of price competition strategy, some manufacturers have racked their brains to fight for "concept" brand in order to attract consumption eyeballs and profit.

The law enforcement officer of Hanjiang industrial and commercial bureau, who started the inspection in advance, said that although there were no underwear products involving "three noes" or "brand names" in the recent two days of enforcement action, there were allegedly exaggerated publicity.

At present, the relevant businesses have been placed on file for investigation. Once their false propaganda is found, they will be fined 10 thousand -20 in accordance with the relevant regulations.