Home Soft Fitting Accessories Industry Enters The Peak Period Of Development

It's winter. Home industry At the peak of soft packing, many consumers began to change their home environment through soft clothing. Consumer The understanding of "home" has also been gradually improved. "Light decoration and heavy decoration" has become a trend. In Shishi, it is hard to find a place where all the soft ornaments can be bought in one stop. There are more and more franchised stores on the market, but they are not systematic.

　　 Industry market Considerable scale

The so-called "soft fitting accessories" is different from hard clothing. There is a popular saying in the circle of designers: "hanging the house upside down and falling down are all soft fitting accessories". The birth of soft fitting accessories is based on personal economic strength and life philosophy. With the continuous improvement of people's living standards, the personalized home decoration market is also expanding.

According to the relevant data released by the National Federation of furniture and decoration industry, the sales volume of domestic accessories in 2009 was 200 billion yuan, and increased by nearly 30% every year. At present, the total cost of decoration for the first year of general family residence is 80%, and soft loading is about 20%. More than 90% of the owners will be installed after hard loading, nearly 60% of the owners hope to accept the professional soft design company to provide the program configuration.

　 Market maturity is not enough.

Consumers' demand for soft fitting accessories is increasing. Can domestic businesses provide supporting services? Through visiting the business circle, we notice that the sales outlets of soft fitting accessories are not complete. Although a few famous stores have specialized home decoration areas, their coverage is small and their location is not obvious.

In view of the current market situation, survey data show that more than 50% of consumers expressed no understanding of home furnishing, and 60% of consumers said they could not buy a product in the department store or online because they could not find a franchise store in the market. Based on this situation, many businesses are starting to make a move, and some businesses have already stepped ahead. People in the industry say that the two formats of stores and home furnishings involve in the soft decoration industry, which will provide consumers with a full range of soft decoration services.

　　 Industry consolidation needs improvement

Soft furnishings are more casual than hard clothes, and seasonal turnover is the peak season for sales. Although the market of soft fitting accessories is just beginning, the potential market is also a potential fierce market competition. Soft fitting accessories are the direction and trend of future development, which has been recognized in the industry.

With the expansion of the hardcover room, people's attention to hard clothing will gradually weaken and turn to soft clothing. At present, there are many enterprises and designers who install software in the market, but they are not systematic. No organization can gather all the projects together. The root cause is the inaccurate positioning of soft clothing and the ignorance of soft clothing industry. The real soft clothing should be "seven points decoration, three points soft loading". It can change like the fashion and seasonally, and match with the current color and fabric texture.

　　 Of course, consumers' awareness of soft fitting accessories needs to be improved. People in the industry say that soft clothing has attracted many stores, home decoration companies and designers to intervene with its huge potential. However, since soft decoration involves many categories, it will face challenges both in commodity management and operating costs. In the stage of immature development of domestic soft loading market, enterprises or individuals engaged in employment need to make enough early work to locate accurately.