The Historic Voyage Of The Garment Industry

China

"Chinese creativity" enters Paris

"In terms of China's apparel industry, it is undoubtedly a historic step to participate in the fashion week in Paris in the form of teams."

In October 1st, at the opening ceremony of the first "China in Paris Showroom", Du Yuzhou, President of the China clothing association said.

In his view, Paris fashion week is a higher stage for Chinese young designers to display and test their talents.

"No matter how much the designer's personal wishes can be achieved here, it is a rare opportunity to learn and improve."

"China in Paris Showroom" is sponsored by China Fashion Association. It also promotes the international promotion of Chinese creative brands jointly with the French Fashion Association and France Fashion International.

This event takes the sales promotion function of Showroom as the core, forming the symbol effect of "Chinese creativity", and concentrating on the display of contemporary China.

"This Showroom is not only a display of Chinese creativity, but also a way to open up a channel, not only for Chinese brands to go out, but also for attracting foreign media and buyers."

Chen Dapeng, executive vice president of China Apparel Association, expounded the profound meaning of Showroom.

He told reporters that the internationalization of Chinese designer brands is not confined to the mode of opening stores abroad. Once Chinese designer brands become influential groups in the world, they will attract a large number of foreign media and buyers to China to pay attention to the development of Chinese designer brands.

"This will fundamentally improve the pure going out mode of Chinese designer brand, and turn it into a brand new mode, which is also a more benign model."

Obviously, Showroom is not a simple display, but more importantly, sales channels and contacts resources.

"In the near future, international buyers will take the initiative to come to Showroom to negotiate business with their interested designer brands."

Zhao Qian, director of FX new fashion, is confident of the future of Chinese designer brand.

In her view, this is actually not a matter of turning things around, but rather complying with the general trend.

Maybe a few years later, even if the association does not do Showroom, foreign buyers will come to China.

Because China has become the fashion center of the world is the trend of the times.

While this trend has just appeared, the Chinese clothing association captured this information, integrated the industry's own international and domestic resources, and launched the domestic new and sharp designers.

This will undoubtedly shorten the cycle of internationalization of Chinese designer brands and even the whole Chinese fashion industry.

Therefore, participation in the "China in Paris Showroom" is the most direct and effective way to use the purchasing budgetary funds of the international buyers in the Chinese market for Chinese designer brands who want to enter the international sales channels.

This trip to Paris is not only a brilliant bloom of China's creative power, but more importantly, the Chinese designer brand will face the international buyers and international markets for the first time in the group image and expand the international business.

Associations undertake historical missions

"Of course, a designer's work can not represent the whole level of a country. Only a group of the best designers in China can reflect the overall level of China's fashion industry."

Chen Dapeng said.

He told reporters that the China Fashion Association held a fashion Invitational invitational tournament for several years. It was to assemble the best Chinese designers and display them internationally in a creative Chinese group instead of displaying the designer's personal style.

In today's design competition to some extent, the Chinese clothing association held this event obviously has a special background.

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"After the baptism of the financial crisis, the international garment industry has changed, and the international status of China's garment industry has been unprecedentedly upgraded. This is the fundamental reason why we decided to join the creative competition."

Chen Dapeng said.

At present, China is brewing a great change from "clothing power" to "clothing power". Chinese clothing enterprises are also changing from regulatory model to brand type.

How to pform and upgrade the industry through technological innovation and brand upgrading on the basis of the advantages of industrial chain processing, and realize the value innovation of industry and brand through the promotion of soft power of the industry, is a topic of profound consideration for every Chinese costume people.

"Behind this strategic pformation, cultural creativity has great power to generate."

Chen Dapeng said that the clothing industry is not only a livelihood industry, but also a cultural industry, a lifestyle creation industry and a creative industry.

Therefore, after reviewing the industry, enterprises and brands, the Chinese garment industry has paid unprecedented attention to the power of cultural creativity.

At the same time, a large number of new generation of outstanding fashion designers emerged in China. They not only gained new knowledge in modern education at home and abroad, but also established professional foundations in social practice, and they were sensitive to the trend of the times and worked hard.

They focus on exploring the true meaning in the speculation of classics and fashion, inspiring inspiration and discovering new values in the fusion of traditional elements and real life, and choosing their own road of success in the view of internationalization.

Under such a big environment and background, the association is obliged and must play the most active and effective support and promotion role.

It is the right time to push forward the emergence of young pioneers in modern design and pave the way for their future.

Chen Dapeng pointed out.

In his view, this is not just a question of holding a big competition. It is very easy to make a big competition. Instead, taking the contest as a starting point and beginning to pave the way for young pioneers, it is the core essence of the association's holding competition.

The growth of designers needs government support.

As a matter of fact, as early as 2005, the China Fashion Association signed a cooperation agreement with the French High Fashion Association in Paris, France, and established the Sino French clothing cooperation committee to work together to promote exchanges and cooperation between the two garment industries.

Under the joint promotion of the China Fashion Association and the French High Fashion Association, in 2006, "Ji Fen" first boarded the fashion week in Paris. In 2007, "useless" also ascended the Paris fashion week.

Although China Garment Association has made a series of efforts to promote Chinese clothing brands and designers to "go out", the success of many Chinese clothing brands that have tried to go abroad for many years has not been successful.

"Time is one aspect. Domestic clothing brand is mature and needs a process."

At the same time, in the internationalization strategy of domestic brands, team building and coping with the different business forms and modes in the European and American markets need to be disciplining. Professionals are very important.

Chen Dapeng said.

Of course, the persistence of Chinese clothing brands in the international arena requires strong determination and strong support from the government.

As a product manufacturing Kingdom, in order to enhance the international competitiveness of its products, the government has adopted a series of measures to promote product design strategy, guide and support enterprises to upgrade their product design level and increase the added value of products.

In 2007, Japan proposed the creation of the perceptual value initiative and set it as a key measure for the future Japanese government to revitalize its design strategy.

In fact, whether as an association, a media or a brand, it is eagerly hoped that the government can give strong support to the internationalization strategy of China's clothing brand.

China's fashion brand is international. Its common identity is "Chinese brand". It represents China's image to a certain extent. It is also an expression and display of the development of China's fashion industry in the international field.

Therefore, for these brands and designers with innovative and market value, the government should introduce relevant policies to push them forward. They will face less hardships and difficulties, and the international road will also be smoother. The gap between China's fashion and international leading edge fashion is also more natural.

Of course, it is quite difficult for Chinese brands to enter the European and American markets at present. They need time, money and soft power to accumulate and upgrade together.

Therefore, this association rate "creative design group" through the "China in Paris Showroom" appearance in Paris fashion week, is taking into account the reality, and designed a more stable landing strategy.

"Chinese clothing brands need to go step by step to enter the international market," Chen Dapeng admits. "The most important thing now is to clearly convey the expression of Chinese designers' creativity, and to improve young designers' creativity, thus gradually gaining international recognition and achieving more substantive landing cooperation."

In October 28th, Kaiser 2010 China fashion design invitational tournament was successfully held, and another group of design cutting-edge has been born. They will also represent China's design power to go abroad and to the world.