The Trend Of Footwear Market In Europe And The United States Is Similar To That In Clothing Market.

Recently, on the development of the footwear market in the United States and Europe, it is reported that the trend of the footwear market in Europe and the United States is similar to that in the clothing market. The trend of the footwear market is mainly sporting goods, and the trend of the wind and healthy trend will probably be maintained in 2017 or even 2018.

In this report, we will mainly analyze the development trend of the major footwear markets in the United States and Europe (Britain, France and Germany).

The trend of the footwear market in Europe and the United States is similar to that in the clothing market. Currently, sports products are the main products. Therefore, this trend should be maintained in 2017 or even 2018 with the trend of sports and health.

Sports and leisure wind (Athleisure)

With the popularity of sports and leisure, consumers are also interested in designing footwear products with a sense of movement, and there are more and more sporty and casual footwear products coming out to promote the sales of the footwear industry.

Below is the growth rate of footwear sales in the United States, France and the United Kingdom in 2016.

UK: Sales of all kinds of shoes in the UK increased by 6.2% over the same period last year to 14 billion 400 million US dollars in 2016.

Although the growth rate is much higher than that of clothing products, it is the lowest growth rate in the past three years.

Us: in 2016, total sales of footwear products in the United States increased by 2.8% to $76 billion 600 million.

According to a survey by Research Institute Mintel, British female consumers are more likely to buy training sports shoes than high-heeled shoes. The proportion of women who buy high-heeled shoes and women who buy sports shoes are 33% and 37% respectively.

Let's look at the market share of these brands in different countries according to different sports shoes brands.

Nike when people do not allow 17.9% of the American footwear market, other brands such as Sketchers, Payless ShoeSource, Adidas, Timberland, New Balance share almost the same market share.

France

Vivarte has the highest market share in the French footwear market, reaching 11%.

Nike and Adidas were only 7%.

But the growth rate of the two brands in the French market in 2016 reached the highest level in history.

Germany

The German local brand Deichmann has gained the highest market share in the country, reaching 13.1%.

Nike followed closely. The market share reached 5.7%, while Adidas ranked fourth, reaching 5%.

In addition to the market share, the total sales volume of these multinational footwear manufacturers is also advancing by leaps and bounds.

Nike:2016 global footwear products revenue grew 15% over the same period last year.

Puma:2016 total sales of footwear increased by 12.6% over the same period last year.

Adidas: according to CEO Kasper Rorsted of the company, the total sales volume of footwear in the first quarter of Adidas17 still maintained a strong growth momentum.

JD Sports Fashion: UK sports fashion and outdoor products retailer JD Sports Fashion 2016 total revenue rose 31%, of which footwear products are still the highest growth branch.

This is the outlet of a new sports shoe, and large footwear manufacturers are concerned about this new branch of the future:

Under Armour:UA launched its first pair of smart sneakers for the first time in February 2017.

Sneakers can help monitor individual movement data, including muscle fatigue.

UA plans to launch a number of smart shoes in the next 1-2 years, ranging in price from $140-160.

Nike:Nike recently withdrew an automatic lacing smart shoe, which provides the most comfortable lacing tightness according to the results of pressure sensor monitoring.

The main shoe factories, including Nike, UA and New Balance, are committed to creating customized shoes.

3D printing can accomplish personalized customization efficiently.

DSW even opened a flash shop to show the latest Feetz's 3D print customized footwear.

Generally speaking, from the initial concept to the final product, the production of a shoe usually takes 9-18 months, and 3D printing technology can help shorten the whole process to 3-6 months.

Adidas has built its own 3D printing plant "SpeedFactories" in Germany and the US Atlanta. Although the company did not say how much the shoe price of 3D printing is, at least Adidas will position 3D printed shoes as "high-end" products.

The company hopes to pport 5000 pairs of 3D print shoes by the end of 2017, reaching 100000 pairs in 2018.

Nike has no specific plan, but just one day, 3D print shoes will be sold in shops.

Online sales of footwear products are also growing rapidly.

The penetration rate of online sales in Britain is the highest, reaching 27%.

Amazon

According to a survey of Feng's global retail technology, most of the respondents in the US said they often buy shoes on Amazon.

Amazon has the highest penetration in the millennial generation, and 1/4 of the people have been buying things on Amazon in the last 90 days.

Another hundred Target in the United States has become the favorite of the Millennials.

Other veteran retailers have become the favorite of consumers of other ages.

Other big moves of Amazon

Amazon has launched a self-contained footwear product line, such as men's shoes brand Franklin&Freeman.

In 2015, we bought a 3D printing start-up company called Shoefitr, which is mainly committed to studying the degree of adhesion of footwear products.

Amazon Fashion announced the launch of its footwear page on its India platform, which sells more than 2500 footwear brands.

For more information, please pay attention to the world clothing shoes and hats and Internet cafes.