Shishi Shoes And Clothing Enterprises Set Off A "Storm" Storm

November 26th, before CABBEEN, the word "Chao" is very difficult. stone lion Textile and garment enterprises are involved. Today, CABBEEN has become one of the benchmark businesses of the "Chao" brand in China. In June of this year, the "bird tide" was built by the rich bird group. brand Anywalk also set off a tidal wave across the country in just a few months, through flagship stores, terminal stores and network Trading platform to achieve full field expansion.

What is "tide" shoes? Nike, Adidas They didn't have the right to speak because they were very traditional. They could only explain that only the CONVERSE that subverted tradition, set back to the ancients, popular and environmental protection made the shoe "damp". Nowadays, anywalk, a new brand of fortune bird group, is also "up". Since the launch of the brand in June of this year, anywalk has made efforts to reach the traditional terminals, department stores and network platforms. The image of high-end brands in the minds of young people has been gradually established.

If we want to talk about fashion, Shanghai is the birthplace and the heritage belt. If a brand does not enter the Shanghai market, the brand will definitely not be "tide". For anywalk, it is necessary to enter the Shanghai market. Recently, the flagship store of anywalk will be opened in Shanghai Xintiandi Fashion Plaza, which is called China's fashion landmark. Not only that, Chengdu's Ito spring shop, Zhejiang Yintai department store, Shenzhen the Mixc store, Beijing Zhongyou department store, Chongqing North City Tianjie street and other famous shopping malls also have many anywalk brands, and the brand is competing with the world famous brands such as Zara, H&M, ckjeans, Levis and so on. "Next year, we need to accelerate the pace of development of terminal sales outlets." Fortune bird group responsible person said, after several months of market adjustment period, the high-end anywalk began to work all the way, in addition to terminal outlets, anywalk is still in the limelight recently, Ma Yun is ready to operate its listed Taobao mall to open the official flagship store, to carry out brand products directly. At anywlk Taobao store flagship store, the reporter found that the highest price tag of the brand product was 820 yuan and the cheapest was 260 yuan, basically covering three series of consumer groups with low, medium and high end, which is consistent with the positioning of anywalk.

It is understood that after CONVERSE's "tide" went all over the world and entered China, some domestic brands began to imitate. Their specific mode of operation was basically a "Shanzhai" CONVERSE product, without their own core competitiveness, mainly through the "low price" approach to enter the market, but the survival rate is low. "Now all products are creative, shoes and clothing products are no exception." Xiao Fu, a senior planner in the field of transboundary sports products and footwear products, said. In order to maintain a strong creative state, anywalk and Hongkong, Taiwan and Mainland China's more than a dozen "post-80s" young artists and designers crossed the border, and extended their tentacles to the fashion capital and creative capital London. Liu Weihua, the free designer who excels in cross media creation, has unlimited creativity and constantly infuses anywalk with all the elements that are most popular nowadays. SuperNatureDesign, the international diversified and interactive Creative Design Institute established in Shanghai, has enlarged the creativity of anywalk infinitely. "Now it has entered the age of design, and good design is the key to the success of the brand." Xiao Fu said that the reason why Armani and D&G are popular is not only cultural accumulation but also design.

After CABBEEN, stone lions finally had a brand of "Chao". Wang Zhifang, Secretary General of Shishi quality and Technical Supervision Association, said.