PEAK Renew NBA New Jersey Nets &Nbsp; Strong Alliance To Create Global Strategy

November 26th, China's professional sports

In NBA, although the nets are not strong teams, but 08 years because of the Chinese player Yi Jianlian's joining and gradually known by Chinese fans, PEAK also took the opportunity to sign nets, becoming the first net team's partner from China.

However, with the departure of Yi Jianlian this year, the enthusiasm of Chinese fans to the nets also dropped to freezing point, but PEAK did not give up cooperation with the nets.

During the NBA China Games this year, PEAK chairman Xu Jingnan communicated with the top of the nets. He promised that the cooperation between PEAK and the Nets would not stop because of the departure of Chinese players, and there would be deeper cooperation in the future.

The renewal is another heavy blow after PEAK's sponsorship of World Championships and Stankovic and other major international events.

And the cooperation between PEAK and the nets is more extensive, including PEAK's advertising at the home court of the new season, and the home games of the nets will be broadcast in China.

At the same time, PEAK will soon set up a new branch in Losangeles, USA. PEAK's advertisement will be displayed on the LED and the central scoreboard at the home network of the Prudential Center.

Many NBA experts believe that NBA has strict requirements for partners. The professionalism and brand potential of PEAK are the reasons why NBA is attracted to it. This also fully proves that Chinese sports brands have enough strength to enter the international arena.

The news from the United States shows that the establishment of PEAK's US branch and the introduction of the billboard of the R & D center to the home team will cause great repercussions in the region, and it is expected to start another Chinese fever in NBA.

"PEAK is in perfect agreement with our global strategy. We continue to lead the team to the world, and we hope to play a good role in marketing for PEAK. We have reached a consensus of cooperation, which highlights our important value in the international business environment," said CEO, a network team.

PEAK CEO Xu Zhihua also said: "we are delighted to renew our contract with the nets. We understand that the huge benefits generated by the cooperation with the nets can enable us to expand our business in the world's leading media market."

It is reported that with the preparation of PEAK America's establishment, PEAK will launch a series of brand promotion activities in the United States.