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    The Tenth China International Footwear Exhibition Will Be Held In Guangzhou In March 2011.

    2010/11/29 11:22:00 429

    International Footwear Exhibition Brand Womens Shoes

    On the afternoon of November 23, 2010, the keynote speech on the strategy of deciding the differentiation of commodities - the winning strategy of differential pathways and the Tenth China (Guangzhou) International Footwear Exhibition (Canton SF) press conference was held at Guangzhou Orient Guest House.



    The guests attending the press conference include: Ms. Liang Rong, Deputy Secretary General of the China Federation of Commerce, Mr. Sun Xiong, President of Guangdong chain operation association, executive vice president of Guangdong Footwear Manufacturers Association, Professor Liu Silong, an assistant professor at China University of Geosciences, Mr. Qian Shengshan, deputy general manager of Limited by Share Ltd, Guangzhou, vice president of Limited by Share Ltd department store, Luo Yixing, Mr. Pan Wei, chairman of Dana exhibition group, Mr. Xu Furong, chief executive officer of Germany's outdoor leisure brand. More than 300 guests from the shoe industry and more than 30 media representatives attended the conference.


    Exhibition highlights: industry events, high-end positioning.


    " The Tenth China (Guangzhou) International Footwear Exhibition "By the China Business Federation, Guangdong chain operation association, and Dana exhibition The Group Co sponsored by Guangdong Dana Exhibition Co., Ltd. will be held in Guangzhou poly World Trade Museum from March 24, 2011 to 26. "The Tenth China (Guangzhou) International Footwear Exhibition" has been successfully developed into an international and domestic high-end footwear enterprise after the first 9 sessions. It aims to create the "first exhibition of Asian finished shoes" and integrate the global and China's global sales and procurement industry chain to help enterprises display. brand To enhance the image and value-added products and expand the sales channels of China's footwear industry.



    "The Tenth China (Guangzhou) International Footwear Exhibition" has an exhibition area of about 20000 square meters and a luxurious booth of about 1200. It is expected that nearly 500 brands will come together. The exhibition area planning is scientific and reasonable, opening up seven exhibition areas: international brand exhibition area, men's and women's fashion shoes exhibition area, import and export exhibition area, sports / leisure shoes area, children's shoes area, shoe accessories and so on. Overseas exhibitions in Italy, Brazil and Spain have been booked for exhibition. France, Germany, Canada, India, Thailand, Taiwan and Hongkong in China and other countries are interested in exhibiting. The exhibition will also open up a special exhibition area: 1. fashion casual shoes exhibition area, this exhibition area brings together China's largest and best quality fashion casual shoes supplier; 2. brand shoes e-commerce exhibition area. This is the most concentrated and substantial resource for potential traders of high quality, and the 3. shoe accessory exhibition area is a special exhibition area specially designed for the footwear industry. All the exhibits include fashion shoes, sports shoes, casual shoes, children's shoes, slippers, sandals, safety shoes, special functional shoes and many other shoe products.


    Quality exhibition, strong publicity and promotion.


    In order to highlight the professionalism of the exhibition and to achieve a hot turnover effect, the organizing committee has made full preparations in attracting investment and exhibitors, increasing efforts and expanding the influence of exhibitions in many ways. China (Guangzhou) International Footwear Exhibition (Canton) continues to adhere to the theme of "fashion, brand and high-end" and wholeheartedly provide the most high-end, high-quality and professional services for the vast number of exhibitors in the SF.


    First, the exhibition has been strongly supported by the authoritative organizations of the industry. The Chinese Business Federation and Guangdong chain operation association, as the organizer of this event, strongly support and actively cooperate with the work of the exhibition. Through their own channels, they have invited exhibitions and exhibitions to their affiliated enterprises, and set up a special investment group to fully cooperate with the exhibition promotion, promotion and publicity work.


    Secondly, in the invitation of domestic buyers, the Organizing Committee of the exhibition invites the head of the purchasing department of department stores, shopping centers and chain supermarkets to visit the exhibition site. At the same time, we mobilize the database of more than 30000 buyers of domestic shoe products accumulated by the Dana exhibition group over the past ten years, and invite special dealers to invite brand dealers, wholesalers, brand agents and store owners in the North China, East China, central China, Southern China, Pearl River Delta and Yangtze River Delta to wait for the purchase. In overseas invitations, overseas buyers, overseas shoe industry associations, overseas brand agents and other institutions with close cooperation with the Dana group have been invited to invite overseas buyers. Meanwhile, the global buyer network login system has been updated daily, sending out invitation letters to maximize exhibition information overseas.


    Third, we regularly distribute the "dispatch news" to the people in the industry, notified the latest progress of the exhibition, pay attention to the industry trends and share the industry information, and print the exhibition tickets free of charge in the major market of shoes and clothing, shoe stores and shoe counters.


    Fourth, in the field of media promotion, we have published advertisements with more than a dozen domestic and foreign professional magazines and websites such as Italy ARS magazine, MODAPELL magazine, Fotoshoe magazine, American WSA journal, China leather, shoe bag world, Beijing leather, etc., and signed an advertising promotion agreement with Guangzhou fashion daily, Ruili, first finance and other popular fashion finance magazines, and established strategic cooperative relations with more than 20 strong mass network media such as Baidu, Sohu, Sina and Tencent.


    Fifth. Through the establishment of close cooperation with the wholesale market of footwear industry, the large scale road sign advertisement on the expressway, the exhibition information will be spread to the broad masses of the audience.


    The exhibition is warm and enrolment enthusiastically.


    As of October 2010, the exhibition has attracted high-end brands from Italy, Brazil, Spain and other countries to participate in the exhibition. The association is organized by 8 big brands, including Franco, GB GIANFRANCO BUTTERI, Guerrini Guerrini and Ernesto DOLANI. The brand of women's shoes is George, GIANFRANCO, GIORGIO (Cabet Charny), Cabet Charny (George), George, and jarda Gabelli (Brazil). The exhibition hall of the Brazil: top brands of orlandis (Ornie), DOLANI, and demo. Italy Pavilion is from Italy Markey shoe industry. In addition, Spain, Hongkong, China and Taiwan will also participate in the exhibition. Famous brands in China, such as Bo Lai, Lai Si Li, red sand, iron three, ladies. Punk, Cellay Vinnie, Bibito, Hua Kai, Prince leopard, AOKANG, Kanglong, red Firebird, beautiful beauty, wanliwei, Kangnai and Charlie have all signed up for the exhibition. At present, the exhibition area has been sold for 65%.


    During the same period of the exhibition, activities were brilliant.


    During the same period, the second China footwear summit, the second China International Shoe week, the brand and department stores will be held, and the Guangdong provincial chain operation association annual meeting will be held in 2010. Through the diversification of new product launches, celebrity models, Summit Forum, brand and department store face-to-face, the footwear industry will show valuable experience and fruitful achievements in the design, development, production, sales, service and brand promotion.


    Secondly, the second China International Shoe week, the organizing committee will join hands with Beijing Lun Lun fashion organization to jointly interpret the trend of China's "2011 autumn and winter series" to boost the brand development of enterprises; third, the department store "on-site investment promotion" organized by the China Federation of Commerce and the "brand and department stores meeting" will organize the domestic and overseas 200 well-known department stores and exhibitors in accordance with the brand's target needs; fourth, "Guangdong provincial chain store association annual celebration celebration 2011" will also be held in the same period at the same time. At the same time, the member units will be invited to the exhibition site. Hundreds of Guangdong retail, department stores, supermarkets and chain store operators will be present. First, "the second China footwear industry summit" focused on the theme of "changing the way of development to focus on the brand 2 era".


    Under the background of changing the mode of economic growth and expanding domestic demand in China, in the process of transforming China from a big manufacturing country to a big consumer country, China also needs such an exhibition platform to serve the industry, so that more brands at home and abroad can participate in the process with the least cost and integrate into the Chinese market faster and more effectively.


    The organizing committee also hopes that through its own efforts to help shoe enterprises accelerate the pace of transformation and upgrading, we should make some contributions.


    Background:


    The Dana exhibition was established in 1996. After 15 years of development, the Dana exhibition has developed into a large exhibition group including Beijing, Shanghai, Guangzhou, Chengdu and Wenzhou, and the Dana exhibition group company is set up in Hongkong. The group's domestic brand exhibitions include: Beijing home decoration, Building Materials Fair (Home Expo), Shanghai International Machine Tool Exhibition (Dong Bozhan), China (Guangzhou) International Footwear Exhibition, China (Chengdu) International Machine Tool and Mold Exhibition, China (Wenzhou) International leather, shoes materials, shoe machine exhibition, Wenzhou International Automobile Exhibition, China (Wenzhou) International spectacle industry exhibition, China International Leather Fair and other famous exhibitions.

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