CHIC&Nbsp; 2011: Challenge Oneself Urgently Need Talented Person &Nbsp; Care The Childhood Is Very Green.

From the change and development track of CHIC every year, we can see the new phenomenon and new trend that garment industry is carrying out or coming. This is the fastest and most intuitive "potential information" of an authoritative exhibition.

The development of children's clothing, many people in the industry have seen the momentum of rapid progress through CHIC. Since 2004, the language of children's wear on CHIC has been rich and colorful year by year, and it has also displayed huge and authoritative strength and scale year after year.

Nowadays, the brand development momentum of children's clothing has been developing rapidly in CHIC, and has even broken the balance between men's and women's clothing in CHIC. It has become a promising force in the major categories of clothing.

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Therefore, this interview on children's clothing enterprises is about to participate in the CHIC2011 brand, there are well-known children's wear brands, there are small and medium-sized brands and foreign trade to sell domestic brand representatives, through the discovery of these enterprises to protect children's future.

Unlike women's clothing brands, children's competitors say wider and wider, narrower and narrower.

The reason is that children's clothing brands are competing not only for the same brand, but also for the clothing brand's "intrusion". More and more domestic and foreign garment brands have developed not only children's wear but also children's wear department or children's wear.

This means that any brand can be divided into children's clothing market.

Because of the wide control of competitors, children's clothing business operators have gradually found more practical answers in the process of breaking into the market. This answer is the best way to solve the problem, just as entrepreneurs say: if you can't control others, let yourself become the biggest opponent, find breakthroughs in yourself, and innovation will gradually be achieved in "self competition".

Among them, the problem of talent is very obvious. If this is the biggest problem in the development of children's clothing brand at this stage, it is not enough to look at the overall talent structure of the clothing industry. The problem of human beings has always been a major problem of industrial development, and so do men's and women's clothing brands.

With the outbreak of the international financial crisis, the impact of external processing enterprises is most direct and painful. This directly impel a considerable number of external processing enterprises to specialize in domestic brands since 2009, and such brand categories involve a wide range of brands. Although these brands do not lack production capacity, they even possess international top level craftsmen and R & D teams. However, brand culture and design teams, brand building and marketing teams are all stretched to the limit, which makes the brand new to the market.

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Therefore, the brand of children's clothing, especially the children's clothing brand that sells to the domestic market, is one of the purposes of participating in CHIC for the first time. The purpose is to really regard the industry platform as a "protective umbrella" worthy of being relied on, and eager to see the most important step in the brand market from this platform.

Xiamen Hai Wei Clothing Co., Ltd. has joined CHIC for the first time. Perhaps it has more and more expectations for the big platform of this industry. This urgent voice represents a group of new forces, and is also the most practical information and needs of the industry in the "discovery journey", which will provide more ideas for CHIC.

In interviews with children's clothing enterprises, there are two key words worth discovering and thinking, one is "children's life style" and the other is "children's green world".

The integration and sublimation of fashion and lifestyle has almost penetrated the cultural details of adult brands, making the evolution and interpretation of the trend of every season deeply integrated into the advocacy and appeals of lifestyle and attitude towards life. But the concept of "children's lifestyle" put forward by children's wear brands is fresh and worth considering.

Over the past few years, many consumers have found a common discovery: the fashion of children's clothing has improved rapidly, but the shadow of adults is more and more shrouded in the innocence of children's clothing.

That is to say, children's clothing is closer to the culture of adult brands, so the way of life of children is becoming more and more similar to adults. Is this correct? Will it bring hidden danger to the future development of children's clothing?

At this time, the concept of "children's life style" is like a breakthrough in solving problems, and the in-depth study of children's life style is not a benign driving force for the individualized establishment of children's clothing brand culture and design style.

Many children's clothing entrepreneurs have said: green environmental protection is especially important for children. Perhaps green environmental protection idea can be gradually instilled from the spiritual direction to the adult consumer market, but for children, it is necessary to implement "green" in the first time.

In fact, from the material control to the production and processing process, most children's clothing enterprises have achieved the possibility of environmental protection. Even in recent one or two years, some children's clothing enterprises have reduced or cut down the pollution sources in production, so they really shoulder the social responsibility of bringing health to children.

Objectively speaking, children's clothing market is more aware of the importance and spread of green environmental protection than the adult market. Mothers pay more attention to their children's clothes than their own clothes.

Under such a big trend, CHIC should probably set up some typical examples and examples of "green children's clothing".