Fashion New Life: Office Workers Open Shop

Shopkeeper: Miss Li

Identity: media practitioners

Business category: clothing

Business status: completed

Income: recover 2000 yuan investment cost

A word of experience: no publicity, no guests found your shop, no good goods found.

Miss Li, who works in the media, likes shopping and shopping online. It is one of the pleasures of her life to wash out all kinds of nice and inexpensive clothes.

Buying too much, it also moved the idea of opening a shop online. "At first I thought it was relatively simple, I thought it was fun, and I was interested."

To do the job, Miss Li first registered a shop on Taobao, and then ran around in Guangzhou's wholesale clothing market, because Miss Li herself had a high demand for the style and quality of her clothes, so it took a long time to clean the goods.

When the first shipment is available, Miss Lee summed up her experience in online shopping, decided to look for models and make a beautiful exterior map, so that she could see the overall effect of the upper garment, and it was easier to attract buyers.

In order to save costs, Miss Lee looked for an acquaintance as a model, and her husband took up the role as a photographer. He spent two days in the publicity photo.

Then Miss Lee's shop was officially opened.

During that time, miss MSN, QQ and Miss Li seized every opportunity to recommend their own stores to friends, asking their friends to publicize them, but they did not greatly enhance the popularity of the shops. It was difficult for them to have guests, and because of their work, Miss Li could not answer the buyers' questions online.

Some friends suggested that she should spend money to advertise and advertise, but the cost of calculating it would be too high for her amateur shop.

So they were all acquaintances who helped Miss Li's business, and helped her improve her credibility. She stayed for two or three months. After recovering the initial investment of two thousand yuan, Miss Li decided to give up. "It's not easy to make money," she said.

Shop owner: Susan

Identity: company staff

Business category: Hongkong purchasing

Business status: Business

Income: average 1500-2000 yuan / month

In a word, it takes a lot of time to communicate with buyers to make business.

Shenzhen's Susan has to travel to Hongkong one or two times a week because of its work. So many of her skin care products, clothing and even daily necessities, snacks and so on are bought from Hongkong.

Gradually, some old classmates in the old school also asked Susan to help buy things from Hongkong, mostly skin care products, watches and so on. If they were in a hurry, they had to Susan to help express them. If they were not in a hurry, they would wait for Susan holidays to return home.

Susan has done a lot to help people buy on behalf of the company, and whether the business can be done by the Susan, because there is no need for any cost. The purchasing shop will soon open up. Susan generally charges a deposit of 50-100 yuan. The cost of adding 5%-10% to the Hongkong purchase price of the purchase goods is still much cheaper than the domestic price, so it still attracts many buyers from the mainland.

At first, many friends and classmates from other places helped to introduce the tourists, and gradually made a name. There were a relatively fixed number of tourists.

Unlike other purchases, Susan spends a lot of time communicating with buyers about the details of the items they need before the paction.

Because Hongkong is more familiar with, so which counters there are some goods, Susan also timely buyers to provide information, welcomed by buyers.

But Susan also felt a bit of a waste of time, almost all of the private time spent on it, the average monthly income of 1500-2000 yuan, "cost performance is not particularly high."

Shop owner: Ben

Identity: foreign company staff

Business category: catering delivery

Business status: Business

Earnings: a slight surplus.

In a word, small businesses mainly need to control costs reasonably, making use of preorders and making them according to the list, thus reducing unnecessary waste.

Last year, when Ben's parents retired, they came to Guangzhou to live with their son from Chaoshan's hometown.

Since the parents came, the quality of life of Ben has improved significantly.

But Ben can do little here, and parents who are restless always want to go back to their hometown.

Hospitable Ben often comes to dinner with colleagues and friends at weekends. Everyone praises Ben's mother for braising a good radish sirloin, and making beef balls is no worse than those outside Chaozhou Shantou restaurant.

Some friends said that they could open a restaurant, which gave Ben inspiration and found something to do for their parents.

He asked his parents to do more finished products, and then posting at the community forum, asking the neighbors whether they had any interest in trying their own radish sirloin and beef balls. They made a small trial session in their own home, and were well received by their neighbors. Everyone responded to the online reply and virtually helped Ben to advertise.

Through the forums or QQ orders, sent to the door, many people respond, but also in short supply, but Ben found beef balls are good, but radish sirloin is difficult to grasp the amount of prepared products, so he changed the rules, demand for more than a kilogram, to be booked for half a day in advance, according to the precondition, and then properly prepared.

Because only in the district business, the overall volume of pactions is not large, Ben's parents will not be very busy, although the monthly surplus is not much, "can also subsidize the next half a month's vegetable money, has been very good."

It's really not easy to be a small shopkeeper.

With the continuous popularity of Taobao, opening online shops and doing business has become a way for many young people to solve their employment problems and even pursue their personal dreams.

Choosing the right market is very important.

Since it is a business, it is necessary to find customers and find the market, which is exactly the most difficult gateway to open a shop.

At present, Xiao Chen, who is doing the clothing business on Taobao, has a deep feeling about this: "at the very beginning, I chose to sell digital products. I thought it was more suitable for the Internet users, mainly because of the characteristics of the young people.

The reason is very simple. The competition in this market is very sufficient, and the characteristics of the industry decide that the gross profit margin is very low, and the funds occupied by the inventory are quite large. There is no big money like this.

After the failure of the initial digital products, Xiao Chen began to turn to the field of clothing, and began to do sports brand. The result is that the market is also a red sea, and fake goods are flooded. "I chose to make a genuine product at that time, but there was no way to compete with those fake goods on price, and a fake clothing sold at a price of more than 600 yuan was sold for more than 200 yuan. Most of the people who bought things online were cheap. Customers searched with brand name, and found that the prices of other families were much cheaper, so they easily tended to have advantages in price, so this business was also very difficult."

After several twists and turns, Xiao Chen has chosen the casual wear market that he is currently working on: "compared to sportswear, this market brand concentration is not so high. What I am doing now is mainly some brands in Japan and South Korea. Although the products are relatively small, they are strong in personalization and fashion sense, less in the same kind of business, less competitive, and the business has finally trained some repeat customers, and it is getting better."

Xiao Chen told reporters that at present, the number of sellers on Taobao network platforms has reached tens of millions, basically all products that can be sold online are already being done.

At this time, if you want to open a shop, you have to spend more time trying to find out some unique selling points, so that you can seize opportunities in the market segments.

For reference: first, try to choose the market with the advantage of their own sources. The price competition of the online shopping platform is very intense, and the price competition of the online shopping platform can be fierce enough to resist the risk of price war. Secondly, we should try to choose a product market with high gross margin. Especially for those who are not enough in the principal part, only those who choose the products with high gross profit margins can persist for a longer time when the initial sales are not large enough to wait until the real "Hope" is established. In addition, we should try our best to choose the product market suitable for express delivery, because the main means of circulation of the network is logistics and express delivery. If we choose fragile products to start business, the risk of after sale pportation is not controllable, which may not only encounter the problem of excessive logistics cost, but also lead to a series of service disputes. According to his conclusion, there are so many experiences in choosing a target market.

Service is meticulous.

After choosing the ideal product in mind, the online shop has entered the actual combat stage.

Unlike traditional sales channels, buyers on the online shopping platform can not see and touch the objects of the entity. How to impress them to pay for their bags naturally raises higher requirements for the seller's customer service.

In this respect, Adu, who runs two small businesses on the Internet, has quite a lot of experience.

In his view, there are many similarities between online customer service and entity store, but there are also more details.

Adu's first online store is also a business dress. He told reporters that he can't sell clothes on the Internet because he can't try them on, so he must be accurate and accurate when he recommends to buyers, so as to effectively prevent all kinds of "hand and tail" after sale.

"Take pictures, for example, in addition to the plane display, the picture of clothing products is best to have the effect diagram of putting on the body. If you have the conditions, you can find a model to make a photo shoot better, because this display can give buyers a more three-dimensional impression and enhance their desire to buy."

Adu introduced.

According to him, the sale of services is also a very important part of the online store that requires sellers to pay attention. "There should be an opening statement when buyers are consulted, how buyers should be hesitant and how to respond when buyers decide not to buy them. These are all skills that need to be addressed. Simply speaking, it is four words:" home at home, "even if buyers do not buy them, they can not make a bad impression on your shop, because they did not buy it this time, but if you are satisfied with your service, you will have a chance to buy it next time.

In order to do this, Adu often ran to the real boutique, recorded the service terms of the shop salesmen, printed them directly to the computer, and even put some common courtesy expressions into the custom Thesaurus of the input method, so that they could be easily invoked at any time.

Not only that, in the specific sales process, Adu will be very detailed about the buyer's height, weight and other detailed information, "sometimes it is a bit impolite to ask this question, but this is necessary, because only by making sure that we can recommend suitable products to the buyer, otherwise the buyer will not be able to buy it properly. That is really a trouble. Although we also have the service to return goods, but the goods are sent repeatedly, the risk of the problem is greatly increased."

According to Adu, in the after-sales service aspect, the online store seller also needs much more trouble than the physical store. Therefore, we need to be cautious. "Most of the online shopping platforms now have buyers scoring mechanism, and sometimes they will encounter some unreasonable buyers. My proposal is tolerable and tolerated. Do not let buyers complain to you or give you a bad comment because of one or two small businesses. This is not worth the candle."

Marketing promotion is indispensable.

As more and more people open shop, and competition is hard to avoid, so when doing a good job of service, marketing promotion has become a problem that the shopkeeper of the online shop often needs to worry about.

How can you get your buyer to find your shop as soon as possible in thousands of outlets? For this problem, Lingfeng, the main household decoration, has its own way.

"Now the online shop is not promoted." in the past, the total number of online shops was small, buyers could find us soon, but now there are tens of thousands of home decoration shops on Taobao, so no advertising can not be done.

Ling Feng said that he is now mainly through the online shopping platform's competitive bidding system to promote publicity, he will choose several products every week to make a special price and participate in the auction ranking, "the selected products must have characteristics, and the price is best to have advantages, and can quickly attract buyers' attention. In the advertising page products, you'd better add more information about other products in your store, such as more product image links, product introductions that can be matched, quick homepage links, etc., and try to achieve the effect of advertising multiple products, which will save a lot of cost."

While bidding for advertising, Lingfeng also pays great attention to the influence of word of mouth. For users who have bought products in his shop, he always tries to provide some practical effects to the buyer after the products are used, and then put these practical effects on the product introduction page to enhance the sense of reality.

In addition, he often went to some well-known home forum to settle down, actively posted and exchanged with other netizens, and used his professional knowledge to answer some questions about home decoration put forward by other netizens. Of course, his users' ID signature files would leave their website information, and at the same time, they would also recommend some products in their posts or replies.

"This kind of forum marketing does not cost money on the one hand, on the other hand, the target is very pertinent, because most of these forums have people who want to buy such products, and helping them is equal to helping themselves, often receiving unexpected results."

Ling Feng said.

{page_break}

In addition to Taobao, where can you open a shop?

I believe a lot of people think of opening a net shop, the first one from the mind is Taobao, whether from the popularity, or from the popularity, Taobao is undoubtedly the first choice for many Internet users to open the Internet.

Of course, if there are no shops on Taobao, are there any other websites to choose from? The answer is definitely yes.

For example, Tencent's pat Network has accumulated a lot of online shop owners, and Baidu has begun to gradually improve after the pformation to the living platform. Here we might as well take a look at the opening requirements of the two websites, whether it is worth fighting for.

Recommendation 1:

Pat net (www.paipai.com)

Tencent's pat network includes women, men, online games, digital, mobile phones, life, sports, students, special benefits, mother and baby, toys, excellent products, hotels and so on.

For ordinary sellers, if they want to open a shop on the pat net, the seller can easily complete the shop opening steps according to the obvious "free shop" prompts step of the top left corner of the pat net.

Specifically, the pat net must first authenticate the real name, that is, apply for real name authentication, including completing personal information including name, telephone number, certificate number, bank card number, then upload the ID card photos or scanned parts, and verify through the bank card. Finally, after the Tencent customer service audit is correct, the authentication is completed.

Then, it is to apply for a digital certificate. The seller needs to bind the phone and then apply for a digital certificate. The system will automatically download the number and verify the digital certificate on the seller's computer after verification of the phone number.

After the above two applications are completed, the seller can click "get the seller qualification". After these simple processes, the seller can buy and sell articles on the Internet.

Today, Tencent pat Network has also specially launched the "application for joining the integrity insurance" service. The steps are also very simple. If the seller wants to join the racket guarantee scheme, it only needs to submit an application, and after the qualification of the pat Network, it will sign the good faith agreement with the pat net and pay the good faith deposit.

Recommendation two:

Yes, (www.youa.com).

Baidu has the online shopping platform, which now provides online shopping, including clothing, mobile phone digital, home, outdoor and other daily necessities.

Compared with Taobao, pat Network, yes, it is actually a "background" e-commerce platform in China. But even so, it is not difficult for sellers to open a shop on their own. As long as they pass the corresponding authentication, they can easily become businessmen who have shops.

So, how do you open a shop in Baidu? First, users want to log in to Baidu, yes, register a Baidu account and verify the mailbox.

If you have completed the registration, then log in, click on the top right corner of the page "I have ah", check the left side of the page list, "I am the seller", click the "free shop" link, you can enter the shop process.

Similar to the registration procedure of the patting network, if you have a shop in Baidu, you have to fill in the BaiduPay information. After completing it, you can start the real name authentication. If you are a businessman, you must fill in the applicant's real name, identity card number, upload and fill in the original ID card.

At the same time, it is required to complete the company name, business license number, contact address and fixed telephone, and upload the original parts of the business license which is consistent with the information.

If the applicant is not a legal representative of the company, he also needs to send a letter of attorney, scanning and so on.

After completing the above steps, the seller can submit a shop application to him, and after the approval of the other party, he can really become a businessman on the top.