7 Practical Network Marketing Strategies For Enterprises

exchange

Exchange links or reciprocal links are simple forms of cooperation between websites with complementary advantages, namely, in their own

Viral marketing is not really marketing in the form of viral pmission. Instead, it spreads and spreads through the word of mouth network of users, spreading and spreading like viruses, and pmitting it to thousands of millions of audiences by means of rapid replication.

The classic example of viral marketing is Hotmail.com.

Almost all the free e-mail providers now take similar promotion methods.

Almost all network marketing activities are related to brand image. In all marketing channels related to brand promotion, the role of online advertising is most direct.

After entering the 2001, a vigorous innovation campaign was launched in the field of Internet advertising. New forms of advertising were emerging. New advertising had overcome the weakness of the standard banner advertisement, which contained limited information and poor interactivity, and gained relatively high hits.

Studies have shown that the click rate of online advertising can not fully represent its effect. Online advertising also plays a role in visitors who browse but do not click on advertisements, accounting for more than 99% of the total number of visitors.

Information release

Information dissemination is not only a basic function of network marketing, but also a practical means of operation. Through the Internet, not only can we browse a lot of business information, but also publish information ourselves.

The most important thing is to publish valuable information on the website in time, so as to give full play to the functions of the website, such as new product information, preferential sales promotion information, etc.

Licensing Email marketing, based on user license Email marketing, has obvious advantages over traditional promotion methods or unlicensed Email marketing, such as reducing advertising nuisance to users, increasing the accuracy of potential customer positioning, enhancing relationship with customers and enhancing brand loyalty.

The premise of developing Email marketing is to have potential users' Email addresses, which can be collected and collected by users from the users and potential users, or the potential resources of the third party can be utilized.

Mailing list

The mailing list is actually a form of Email marketing. The mailing list is also based on the principle of user permission. Users voluntarily join and withdraw freely. A little difference is that Email marketing sends promotional messages directly to users, and mailing lists achieve the purpose of marketing by providing valuable information to users and adding appropriate promotional information in the content of the mail.

Personalized marketing

The main contents of personalized marketing include: users customize the content of information they are interested in, choose the web page design form that they like, set up the way of receiving information and accept time according to their own needs.

According to research, in order to get some personalized services, users can only provide limited personal information when personal information can be protected. This is the premise of personalized marketing.

Membership marketing

The marketing of membership system has been proved to be an effective marketing means of e-commerce website. Many foreign online retail websites have implemented the membership system, almost already covered all industries, and the marketing of membership system in China is still in the early stage of development, but it has been seen that e-commerce enterprises have shown strong interest and vigorous development momentum, and the "online chain store", which was once launched by Mount Everest company in the early March 2001, is a form of membership marketing.

Now, the online shopping center of Xidan e-commerce company also adopts this marketing idea, but there are some differences in the form of expression.