Master Soft Teach You How To Soft Wen Public Relations?

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One of the secrets of soft editing: read a lot of commercial publications.

Wadhwa said, "I read 40 to 50 publications before I knew the hot topic of news."

Every time he reads the reports he likes, he will find out the names of journalists and articles written by journalists. He will probably know each other's merits, ways of writing and preferences.

Then he would send personal e-mails to journalists and give them news clues that might be of particular interest to him.

This guerrilla style of news promotion is much more difficult than simply using a general news release.

In the long run, however, this marketing method is much more effective.

Soft tip two: cater for the needs of journalists, not your needs.

"I want them to write about my company and how well our products are," said watts, "but in fact it doesn't work".

So when he talks with reporters, he will consciously provide some data or examples for the direction he is reporting, even though these reports are not directly related to company technology from the surface.

"I once met a reporter from the US News and world report who was writing a report on immigration," Wadhwa said. "So I made a special effort to get him to contact the immigration staff of our company."

Although this report may not lead your company's sales performance, it will certainly enable you to establish a long-term relationship with journalists. Once their news reports are related to your products, they may call you again.

Soft knitting tips three: give reporters a news bait.

Find ways to tie your work with current major news.

"Last year, all the media were talking about local security issues," Wardle said. "So I went to check our customer list to see if we could dig out the relevant information."

As a result, he discovered that the Department of justice of North Carolina was using "related technology" software to check their systems to cope with the growing security needs.

Hey! That's it!

Waldorf sent an e-mail to reporters, which was immediately adopted.

Secret code four: don't neglect small publications or regional publications.

"Reporters in small areas often hold several positions, and everything is going to happen in person," Wadhwa said. "If you are very friendly to them, they will remember you, and will speak for you.

If you despise it because of the low circulation, you make a big mistake.

Large publications are thorough.

The Wall Street journal called me to give an in-depth account of my comments in a community newspaper.

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Just like avalanche, if there are many small newspapers and magazines to report you, the big newspapers will follow up, especially when you just add fuel to the flames.

Also, keep in mind that small newspapers are often the training base for major publications.

When the little reporters fly to high branches and enter big organizations, they will take away their contact lists.

Soft tip five: be interviewed at any time (no matter how busy).

Quick response.

Wadhwa often leaves the meeting halfway in order to receive news interviews.

He replies to e-mail in minutes or even seconds.

"If a reporter needs some material, he may interview a lot of people," he said. "If you give the first feedback, provide the information you need, then you win."

At the top of most technology companies, it is impossible to respond in time to the deadline, so their opinions will not be quoted frequently by the media as watts.

Secret code six: honesty and integrity

"Reporters are smarter than most business people," he said. "Nonsense is easy to be seen by them, and you will not be fooled if you talk too much about it.

So don't try to cheat journalists.

This is especially important when a company has problems and needs to control losses at a minimum.

Once, the president of related technology defected to another company. A local reporter interviewed watwah by telephone.

Unfortunately, watwah was raising money at that time, so it was extremely taboo for media coverage of high-level adjustment.

"I tell you the truth," he told reporters. "Please help me, do not destroy the confidence of venture investors."

This is a negative news. Later, the Wall Street Journal reported it from the front.

Soft knitting tips seven: firmly demonstrate the point of view.

We must be absolutely honest and more incitement.

Affection can really help you.

Wadwah frankly bluntly stated that venture capitalists had a herd mentality. They did not do enough homework and did not understand the situation of the companies they invested and controlled.