Sell "Broken" Shoes And Shoes And Sell Them To Tens Of Millions.

Some people see small holes, just a small hole, some people can see from it.

A few years ago,

Start a business with a ride

"One day in 2005, I was in the kitchen with 3 children, playing with it again.

The eldest daughter, Cheng Qian, took out the sewing box. I picked out buttons, artificial gemstones and cloth heads, and put them in a small hole in a pair of shoes with big head shoes.

In the following day, Cao Lili and 7 year old Cheng Xi, the 12 pairs of big shoes at home, were all decorated with all kinds of decorations, and almost one of the 12 pairs of shoes suddenly had their own characteristics.

Cao Lili's husband Cheng Xun is an "entrepreneurial veteran" and has set up two new technology companies.

That evening, Cheng Xun saw the masterpiece of his wife and daughter.

Cao Lili recalled, "I feel that his head is lit up like a light bulb."

Vivitar Corporation (Crocs) produces millions of big head shoes.

The husband and wife thought that maybe they could build a career by "riding a car".

Training requires wives and children: no one can wear those shoes with shoe polish before he has applied for a patent.

Rush through the world

Cao Lili and Cheng Xun first consider naming their unique shoes decorations.

"I saw a movie with Cheng Xun, Meg Ryan said to Tom Hanks," I am such a stranger. "

Since then, "Mei Sheng Po" has become my nickname.

We decided to call the product "

Cao Lili designed hundreds of shoes decorations in the basement of the family by stitches.

Designing shoes decorations is not as easy as imagined.

The bigger the size of the shoe, the bigger the hole in the shoe.

How can we design a shoe with a single specification and suitable for all sizes? Cao Lili painstakingly.

These shoes are colourful and full of personality. They can make a pair of identical shoes become "unique".

Business was surprisingly good. 6 months later, Cheng put down his original work and devoted himself to working with his wife.

Small companies are worth 20 million

Cao Lili's shoes decoration attracted the attention of Vivitar Corporation, because the company's headquarters is less than 10 kilometers from Cao Lili's home.

One day, Hansen, one of the founders of Vivitar Corporation, saw Cao Lili's daughter Cheng Xi and her head shoes and shoes on her feet. She handed them a card and said, "please ask your mother to call me."

Since then, the senior executives of the training couple and Vivitar Corporation have met, and the other side has not offered to buy "beauty" company.

It made Cao Lili feel relieved. She also hoped that "beauty" would grow on her own efforts instead of borrowing the power of Vida.

Cao Lili did not hesitate to design 300 shoes decorations and signed a contract with 4000 retailers.

With more products, more customers and better distribution network, the value of "beauty" company is rising.

In November 2006, Vivitar Corporation bought "beauty" with 20 million, but it was still managed by trained couples.

Cheng Xun, as the general manager of the company, is very good at striving for franchising, so "beauty" has more than 3000 shoe decorations in both "Spiderman" and "rabbit babies".

Cao Lili continued to develop new products, extending his tentacles to his handbags and mobile phone covers.

This diversified operation is highly foresight.

Today, Cao Lili is in a clean office.

Even she herself was surprised that an ordinary idea at once had such a far-reaching impact.

"My relatives and friends all wondered," ah, there is a small hole in Ming Ming. Why didn't I think I could add something to it?