Old Shoemaker Play Fashionable &Nbsp, Repair Shoes Actually Enter 8000
Many people feel that the threshold of repairing shoes is low, but they are just making a lot of trouble.
But there is a 85 year old Monument for Liberation in Yuzhong district.
Liu Qingyun, a shoemaker
No matter what, I like to think about those old shoes that are suffering from "difficult diseases".
A few years ago, the popular pointed shoes were now out of fashion. They could not be worn at home and thrown away. How to deal with these shoes? The old man came up with a clever move to turn the tip into a round head, and the old leather shoes were "revived", which was very popular with the lady.
At the end of the year, Liu Qingyun's shoe repair shop has a monthly charge of 8000 yuan.
Old shoemaker love
Fashion thinking
Liu Qingyun's shoe repair shop is located next to the 402 station in Monument for Liberation.
He told reporters that 12 years old from the long life to the main city shoe shop as an apprentice, he has been dealing with shoes for 73 years, and now his grandchildren have been married. It is reasonable to say that they should enjoy their old age at home.
The old shoe shop has to pick up twenty or thirty pairs of shoes every day, and can't do all the work.
"The key to business is to follow the trend of the market."
Liu Qingyun said, with the improvement of living standards, the grades of shoes are also quite different. If the shoes are only repaired by sewing, the development space will be very small.
Nowadays, every season he likes to stroll around the department stores and ponder over the repair of all kinds of new styles of shoes.
And now it's the main source of income in the store.
Toe tips turn round.
Business is the first thing that he thought of catching up with the market trend.
Let old shoes "revive"
Liu Qingyun said that sharp shoes were popular in the market a few years ago, but they were not practical because they hurt their feet.
Before this, many customers came to ask him to fight with sharp shoes.
The shoe upper and sole are all good. Only the toe ends are uncomfortable. Then change the toe ends.
But what kind of toe cap should I change? Liu Qingyun, 85, went to a nearby department store for a careful study and found that round head shoes were the most popular nowadays.
So the old man began to "turn round".
With his hand, the whole process cost 30 yuan, but a pair of outdated sharp shoes became fashionable trendy shoes.
Once launched, the service was immediately sought after.
Especially in the second half of last year, the volume of shoe changing business increased significantly, and at least twenty pairs of shoe changing activities were received every day in the store.
"The financial crisis has made everyone more economical, and the business of changing toe ends has been stained."
Liu Qingyun said that at the end of last year, many of those who changed their toes were small white-collar workers.
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The four generation of hardcore customers
Liu Qingyun's shoe repair shop has been closed almost 4 days a year except for the new year, and almost no change has been made in his shoe repair fees.
For a period of time, because of changing the shoes business too well, the surrounding colleagues began to follow suit, the bid price even reached 60~70 yuan a pair, but Liu Qingyun still charges three years ago, changing shoes with 10 yuan, plus 20 yuan, sharp change round 30 yuan......
Although not much, the 10 square meter shop now has a monthly income of 8000 yuan.
Referring to the secret, the old man pointed to the word "honesty and quality" in the wall, saying that the guests believed in his craft and his integrity.
The old man said that his shoe shop had four generations of iron core customers from the beginning of liberation to the present. One of them lived in Jiangbei fish mouth with his age customers, unable to walk on his legs, and allowed his children to do his business.
Many customers are carrying leather shoes with a thousand yuan and a pair of leather shoes.
"What the guests miss is the integrity of our shoes."
Cost benefit analysis
Rent: 10 square meters, 400 yuan / month.
Utilities: 100 yuan / month.
Income: peak season 8000 yuan / month off-season 3000 yuan / month
The times are changing, the pace of life is accelerating, and the fashion trend is constantly being updated. Even if it is to repair a pair of shoes, if it can not keep pace with the times, I am afraid it will be eliminated by the market. This is the inspiration of Liu Qingyun, a 85 year old shoemaker.
Liu Qingyun has nothing to do with his mind. He likes to ponder over old shoes with "difficult diseases".
If he does not like to ponder, do not like to use his head, I am afraid he will never find the market demand of the pointed shoes "face changing" round head shoes.
In addition, "honesty and quality" is the motto of Liu Qingyun. In a materialistic modern society, he believes in this simple truth, which makes his craft and integrity attract more customers.
"Repairing shoes is a handicraft. If you want to see customers, you have to think about everything."
The old man said, in the past, repairing shoes was just a nail, a thread or a stitch, no special technology.
Nowadays, the price of shoes has been raised, and the materials for making shoes are much richer than before.
It is also necessary to learn more about technology, so as to keep abreast of the market trend.
Now, the craft of repairing shoes for the elderly has changed from simple nails and joints in the past to today's complicated, tedious technologies such as sticky, nail, sewing, formal color, big change, small change, big change, and so on.
The toe of the shoe is long, shortened, the upper shoe is fading, the color is out of date, and the sample is out of date.
The old man said that if you change your mind, you will find different markets.
The old Liu Qingyun, who loved us, taught us.
Entrepreneurship
People have a simple reason to do everything and have to think deeply. If they become experts in this industry, they will find the market.
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