Crack The Mystery Of AUX Air Conditioning Speed

"In the 2009 cold year, the adverse market strength increased by 37%; in the 2010 cold year, the homeopathic trend soared by 80%.

2011 cold year, growth target 50%. "

Putting such a group of market sales data in the air-conditioning industry with a concentration of 85%, many people will cast doubt or doubt.

But that's exactly what it is.

In the past three years, under the background of an average growth rate of no more than 20% of the whole industry, AUX, one of the oldest air-conditioning enterprises in China, has completed the following measures: internal system construction, scale upgrading, means innovation, and external value pformation, brand innovation and channel breakthrough.

Compose the brand Trilogy

"Five years ago, AUX took the lead in stopping the price war in the air conditioning industry, and returned to the market competitive product technology game standard.

Three years ago, AUX pioneered the value war in the home appliance industry, and constructed a multi interest community for consumers, distributors and manufacturers.

This year, we once again launched the brand strategy to build endogenous growth driven by market competitiveness.

A few days ago, the head of AUX air conditioning responded to the secret of continuous growth of enterprises for the first time in an exclusive interview with the media.

Starting from many rounds of price wars in the market and opening up the curtain of the value pformation of household appliances industry, AUX air conditioner has been actively accumulating the comprehensive driving force of enterprises in many links such as channels, products, technologies and services.

At present, AUX is once again the banner of the brand development of the household electrical appliance industry. Based on the leading position of the domestic market and the comprehensive strength of the enterprise, it seeks for a new mode of competition driven by the enterprise and the market.

Recently, AUX invited international film superstar Jet Li to be the spokesman of brand image.

AUX official said frankly, AUX and Jet Li's "hand in hand" signifies that the growth mode and development mode of enterprises have been driven from traditional price guidance to the future brand driving.

Building industry "

At present, China's air conditioning industry has completed the smooth pformation from "hundred disputes to multi feet" and is developing towards the "oligopoly" pattern. At present, the new group of "first group army", led by the four leading brands of the United States, GREE, AUX and Haier, has basically formed.

In the next few years, the competition in the domestic air conditioner market will mainly focus on the four major brands, and there will be four finishing campaigns within the body of the brand.

This year, as the new growth champion of the domestic air conditioning industry, AUX has completed the comb and strength accumulation of its industrial chain, and is expected to achieve a new leap in the new year.

In many air conditioning professional agents, AUX market prospects are rising.

And in the head of AUX air conditioning, the company has found the "magic key" to open up the bottleneck of the air-conditioning industry, and is expected to open a new business miracle in the next five years of competition.

AUX's "magic key" is the driving force for enterprises to maintain the leap forward development. It is the "intelligence making force" that AUX has been building in recent years. Its core is to take the brand as the core and take the industrial chain as the foundation, through the scale of production capacity, operation specialization, marketing differentiation and service value, and finally break the traditional smile value curve of "heavy manufacturing, weak R & D and marketing", and build a new value curve of "technological innovation, product manufacturing and marketing".