The Shopping Mall Of The Two Or Three Tier Cities Will Become The Focus Of Future Footwear And Clothing Industries.

Recently, the "Chinese people's Association" was held by the Chinese general merchandise Association. brand And China Department stores Summit Forum, participants believe that the two or three line shopping malls will be the future of shoes and clothing industry competition.

The event brought together many well-known department stores, such as Dalian big business group, Shanghai Bailian Group, Shandong Ginza group, Hangzhou Jie Bai group, Wan Qian department store, Nanjing Golden Eagle Group, Shenzhen Tianhong Group, Beijing contemporary group and so on. These enterprises are firmly occupying the core business circle of major cities in China.

Fan Yanru, Deputy Secretary General of the Chinese Department Store Association, said that with the changes in the international and domestic environment, the domestic terminal industry has also undergone tremendous changes. The department store has gradually become the mainstream of consumption, occupying the high-end high-end consumer in Pyramid. The independent brand of the footwear industry in China has experienced a period of accumulation, and the channel expansion period has ushered in a new round of transformation. However, there is still a certain distance between the local brand and the main shopping malls in China. It is necessary to build a platform to enhance the deep level communication between the Chinese department store and the well-known national brands, so that the Chinese department stores can have a deeper understanding of the comprehensive strength of the national brand and become a national product. Brand access to mainstream shopping malls offers valuable advice.

Speaking of the current situation of Quanzhou brand and department stores, Fan Yanru believes that at present, the domestic shoe brands are mostly in the low-end market, and the domestic brands are always at a disadvantage in the competition of high-end department stores resources. Most of the brands in Quanzhou are exclusive stores, and have been rejected by the high threshold of shopping malls. But with the continuous improvement of brand awareness and image in Quanzhou in recent years, their consumption groups are becoming more and more widely. Gym shoes And the brand of leather shoes has also been infiltrated into small and medium-sized department stores in China. In a few days, there will be more and more cooperation between large department stores and domestic brands. The rapid growth of the domestic shoemaking industry is equivalent to the rapid growth of the domestic department store system. For example, many shoe companies and department stores have strong capital support for their own development through capital markets. Both sides have the need for development and there is room for cooperation. "In recent years, there are more and more activities of Quanzhou brand participation in department stores. We feel that they are exploring the grafting and exchange of resources in department stores." Fan Yanru said.

Ge Hongyin, deputy general manager of Shishi baseball and footwear industry, told reporters that the department store channel has many advantages over the traditional franchised store channels. Through the direct docking between brands and department stores, the intermediate links of agents can be omitted, and the advantage of brand development will be gained in the process of brand control.

It is revealed that when they participate in the event, they also have the intention to cooperate with a domestic shoe manufacturer. The department stores in the two or three tier cities are the objects they focus on. "Relatively speaking, the main market of domestic brands is still in the two or three line market, while the current two or three line market department stores have relatively high acceptance of domestic brands." He said.

Fan Yujie, Deputy Secretary General of the footwear department of China general merchandise Association, also believes that not all brands are suitable for major department stores in China. According to their own positioning, local brands can not rush to the development of shopping malls in the first tier cities. The department stores in the two or three tier cities actually have extensive space for cooperation with local brands.

Fan Yujie said that in the department stores of the three tier cities, Anta and Lining products sell well, which is very useful for other domestic brands. According to the insiders, the Quanzhou brand actively participates in the activities of the China Association for 100, so that the department stores can learn more about Quanzhou enterprises and Quanzhou brands. With the continuous updating of modern commercial formats, there will be more and more channels of sports brand, including walking, franchised stores, chain stores and department stores.