• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    The Love "Prospectus" Reveals Four Key Points In China'S Underwear Industry.

    2020/7/7 19:43:00 0

    Underwear

    In recent years, the heat of underwear market has been rising both in China and abroad. Traditional underwear brands and cutting-edge entrepreneurial brands compete with others, and some major sports leisure and apparel conglomerates are also involved in the field of underwear.

    In the evening of June 24th, the SFC website disclosed the prospectus of China's old underwear enterprises' adoring shares (Draft), which made a detailed description of the current situation of China's underwear industry, and provided a set of important data with considerable reference value. Four important points of concern are summarized as follows:

    Men's underwear market is growing faster than women's underwear.

    China's underwear market has not yet formed an absolute head brand.

    The newly launched online underwear brand is thrived.

    Local underwear enterprises have a larger margin of gross margin.


    1. The growth rate of men's underwear market is faster than that of women's underwear.

    Underwear is commonly referred to as the "second layer skin" of a human being. In a broad sense, it includes many women's underwear, underwear, warm clothing, household clothes, pajamas, socks and so on. According to the prospectus data, the underwear market has maintained a good growth trend in the past ten years. The size of the underwear market has increased from 167 billion 520 million yuan in 2012 to 408 billion 40 million yuan in 2018, but the growth rate showed a downward trend in 2016~2018, which was 16.85%, 15.98% and 7.50% respectively.

    The underwear industry can be further divided into female underwear market, men's underwear market, children's underwear market and sports underwear market. The market size of women's underwear and men's underwear was 160 billion yuan in 2018, accounting for 40% of the underwear market.

    From the perspective of growth, the growth rate of men's underwear market in the past ten years has been significantly higher than that of women's underwear market. The composite growth rate of 2014~2018 was about 23.44% during the past two years, and the growth rate in 2018 was 28.54%. Compared to that, the underwear market in women was 8.58%, 9.50%, 7.30%, 7.73% and 7.18% respectively in 2014~2018.

    According to GrandViewResearch's analysis of global men's underwear market data in 2015 ~2017, the main participants in the global men's underwear market are still European and American companies, including: PVH group (owns Calvin Klein and Tommy Hilfiger brand), Jockey International (Jockey brand), Germany HUGO BOSS, Levi's of the United States (USA), and Eagle Company (USA). Eagle) and so on.

    Two, China's underwear market has not yet formed an absolute head brand.

    From the perspective of the development of the underwear market, China's underwear brand enterprises started later than those of Europe, the United States and Japan, such as Japan's fast retailing group of UNIQLO, Japan's Wacoal Company and Vitoria's Secret parent company, the US L Brands group. The PVH group and so on, so the history of operation and scale of operation are less than the former, and the brand concentration is lower than the foreign market, and the competition is more intense.

    According to the prospectus, the market concentration of the top five brands in China's underwear market in 2018 was only 6.6%. In the same period, the market concentration of the top five brands in Japan, the United States and the United Kingdom was 56%, 47% and 22% respectively.

    According to the category, there are more than 3000 women's underwear brands in the women's underwear market. According to the data of China's Business Federation and the China National Business Information Center on the offline retail channels in China, the brands with high market share in 2019 were 7.34%, 6.96%, 7.34%, 4.44%, and 4.20%. In addition, Ttiumph had a market share of 4.78% in 2018.

    In the high-end women's underwear market, the top three brands of the market share in 2019 were LA CLOVER (1.13%), CLOVER SALUTE (0.56%), and its brand LIZA CHENG (0.41%).

    In the men's underwear market, the top three brands of the market share in 2019 were Mr. Adam (13.48%), Germany Shu Ya (6.75%), and three of the leading shares (4.98%).

    Three, the newly launched online underwear brand is thrived.

    In addition to the competition pressure from foreign brands, with the change of China's retail formats, China's women's underwear market has sprung up many new brands from the Internet in recent years, making the competition pattern of women's underwear market more fragmented.

    The prospectus shows that in the top ten brands of bra sales in 2019, apart from the classic underwear brands such as love, man, Vitoria, Ttiumph and so on, it also includes Correll, NEIWAI inside and outside, and so on. Sell scale brand.

    In addition, with the rise of leisure sports in recent years, sports underwear has become an increasingly important subdivision of the underwear industry. According to the statistics of the State General Administration of sports, it is estimated that China's sports population will reach over 500 million in 2025, of which the female population will account for 40%.

    Driven by these trends, consumers' demand for functional underwear is expected to continue to increase. The difference between sports underwear and narrow traditional underwear is mainly reflected in: sports underwear has more external properties, more attention to the function of hygroscopic and quick drying, and sports bra pays more attention to the absorption of the chest during exercise.

    It is different from that of women's underwear, men's underwear market and children's underwear market. The concentration of sportswear market is high, and the market share is occupied by a few domestic and foreign brands. Therefore, sports underwear as a subcategory of sportswear has a higher market competition threshold.

    The prospectus shows that in 2018, the market share of the five leading enterprises of the global sports apparel combined to 35%, while the total market share of five leading enterprises in China's sports apparel totaled 57.3%, which was higher than the global market concentration, mainly due to the increasing share of Nike and Adidas in China's sports apparel market in recent years. In the field of sports underwear segmentation, the mainstream participants include sportswear brand sports underwear product line (such as Nike, Adidas, Decathlon, Anta, etc.), focusing on the brand of women's Yoga lingerie (such as lululemon, Lorna Jane, etc.).

    Four, the gross margin of local underwear enterprises is relatively large.

    In addition to the earlier foreign brands, the listed companies of China's close fitting clothing brands include Hui Jie share, an Li Fang and urban beauty. During 2017~2019, the gross profit margin of Hui Jie shares was 67.95%, 67.71% and 65.81% respectively. During the same period, the gross profit margin of the company was 78.03%, 79.94% and 77.76% respectively, while the urban beauty was 43.25%, 41.67%, 22.60%, while the love shares were 73.74%, 72.29% and 72.29% respectively.

    The gross margin may be related to brand positioning and channel characteristics. Hui Jie shares and an Li Fang are mainly direct outlets. The urban beauty is mainly based on distribution channels, and often needs to share certain profits with distributors.

    In addition, the core brand of "Hui Ni Jie" and "Li Fang", the core brand of Hui Jie shares, are the high-end market, and the city beauty core brand "city beauty" brand ends in the following market.


    • Related reading

    Exclusive Interview With Zhang Shenfeng, Member And Vice President Of CCPIT Party Committee: A Registered Bull Market With Registration Reform As The Driving Force Has Been Presented.

    Finance and economics topics
    |
    2020/7/7 15:28:00
    16

    Jia Yueting Bankruptcy Reorganization Procedures To Complete The Feasibility Of Compensation Scheme For Shareholders To Be Confirmed

    Finance and economics topics
    |
    2020/7/3 13:26:00
    161

    700 Million Related Party Transactions Were Not Disclosed In Time, And The Brand Name "Eat" Warning Letter Of Market Value Of 17 Billion.

    Finance and economics topics
    |
    2020/7/3 13:10:00
    2

    Before May, China'S Textile Industry Profits Fell By Less Than The National Level.

    Finance and economics topics
    |
    2020/7/1 17:43:00
    2

    代言人從林志玲換到關(guān)曉彤,中國女性內(nèi)衣龍頭連續(xù)巨虧,股價只剩4毛錢

    Finance and economics topics
    |
    2020/7/1 12:20:00
    0
    Read the next article

    Ruyi Group'S Annual Enquiry Letter Asks For The Existence Of Solvency Risk.

    At the end of the reporting period, the balance of "prepayment" of Ruyi group was 330 million yuan, up 1459% from the end of last year.

    主站蜘蛛池模板: 免费看电视电影| 沈婷婷小雷第三次| 欧美性天天影院欧美狂野| 夜里18款禁用的视频软件| 国产97人人超碰caoprom| 亚洲人成77777在线播放网站| 三级黄在线播放| 骚包在线精品国产美女| 日韩人妻精品一区二区三区视频 | 97色伦图片97综合影院| 浮力影院欧美三级日本三级| 成人试看120秒体验区| 四虎884tt紧急大通知| 久久婷婷五月综合97色直播| 2021国内精品久久久久精免费| 精品久久久久久中文字幕无碍| 日本三级韩国三级三级a级按摩| 国产精品一区久久| 亚洲AV无码国产精品永久一区| 国产精品制服丝袜一区| 欧美人七十二式性视频教程一| 天天狠天天透天干天天怕∴ | 巨龙肉色透明水晶丝袜校花| 免费人成视频x8x8入口| 97热久久免费频精品99| 欧美成人精品大片免费流量| 在线观看国产wwwa级羞羞视频| 冈本视频老版app下载安装进入口 再一深点灬舒服灬太大了视频 | 久久99精品国产99久久6| 成人羞羞视频网站| 有色视频在线观看免费高清在线直播| 国产高清在线免费视频| 免费看的一级毛片| 999国产精品| 极品粉嫩小泬白浆20p| 国产免费av片在线播放| 中国特级黄一级**毛片| 老熟妇乱子伦牲交视频| 日本阿v视频在线观看| 午夜精品久久久久久久99热| 两性午夜又粗又大又爽视频|