On The Successful Way Of Network Marketing For Small And Medium Sized Enterprises

How to develop small and medium sized enterprises

First, establish a network marketing enterprise website.

At present, more network marketing is done in the construction of network marketing website, or network marketing oriented website construction.

Internet marketing website first, from the purpose of marketing, the construction of network marketing website will highlight the products and services of enterprises.

The most notable reference standards for web marketing websites are the following ten:

(1) convenient and easy maintenance website content management system

Enterprise website construction has experienced HTML pure static pages, dynamic ASP pages, the former is conducive to optimization, but not conducive to maintenance, the latter is conducive to maintenance, but is not conducive to optimization.

Now we need dynamic backstage that can be operated, and the foreground can generate static HTML.

Convenient and easy to manage website system can reduce the maintenance cost of enterprises and increase the speed of website content maintenance.

(two) friendly user experience

First of all, marketing website is a marketing oriented website. It should adopt P and CSS architecture to reduce the speed of web page opening, navigation clear, no dead links, and good links between pages.

(three) good search engine performance

Search engine as an important method of website promotion, in the construction of enterprise website, we should consider whether the search engine has a good performance, each page should have the corresponding title, keywords and description.

(four) good content support

For a marketing website, we must have a good website content, which can better promote customers' further understanding of products or services, and customer's common questions and answers, which can improve work efficiency more efficiently.

(five) powerful online communication function

For a marketing website, we should make use of the interactivity of the network, better serve marketing, answer online QQ, online customer service and online message.

(six) perfect website monitoring

As a marketing website, the perfect website monitoring, the detailed statistics of the source of the website and the information of the customers is particularly important, so that we can track the customers' trend, can be used for the statistics of the effectiveness of the enterprise websites, and can also be used for further improvement and adjustment of the later websites.

(seven) a relatively high degree of customer trust

For enterprise websites, it is necessary to enhance their credibility, such as relevant certificates and certificates, relevant media reports, corporate addresses and products, and other real pictures, as well as cases of past users, should be placed on the website.

Customers can spend money on websites and trust your website.

(eight) detailed contact information

For a marketing website, there must be a detailed contact form and address map to facilitate customer contact and find an enterprise.

(nine) online payment and purchase function

Online payment and purchase will make it easier for website marketing to better promote customer consumption. If it is not convenient to operate on its own website, it can rely on third party platforms.

(ten) perfect website marketing process

For the website marketing process, we need to introduce and explain in detail, so as to facilitate customer operation or online marketing.

Two, the network marketing method adopted by small and medium-sized enterprises.

(1) search engine optimization marketing method

The US strategy consulting firms Frank N. Magid Associates investigates the adoption and planned network marketing methods of small and medium enterprises, and finds that only 22% of the small and medium-sized enterprises that actually apply the Internet to Internet marketing now have some of the number of global brands.

This may be the method of investigation or the definition of network marketing.

According to the findings of Frank N. Magid, Email marketing is the most commonly used method of Internet marketing in the small and medium-sized enterprises of the United States, followed by SEO and BANNER advertisements. The following are the detailed findings.

Survey: Internet marketing method adopted by SMEs in the US

Network marketing method accounts for the proportion of respondents

Email marketing 60%

Search engine optimization 56%

NNER advertising 36%

PPC Internet advertising 25%

Source: Frank N. Magid Associates, 2009.12

The above is the method of Internet marketing adopted by Chinese enterprises in the United States, and then has a special place in China.

Email marketing, due to the wide application of licensed Email marketing in China, the small and medium-sized enterprises should adopt the Email marketing mode, especially the Email marketing mode of the database. Besides the simple Email communication and communication, small and medium-sized enterprises are difficult to promote the application of large-scale Email; BANNER advertising and PPC network advertisements are also difficult because of the limitation of the cost of small and medium-sized enterprises, and the direct placement of online advertisements is also somewhat difficult, especially for large portals.

Licensing Email marketing restrictions and high online advertising costs make the search engine marketing method more important in the domestic enterprise network marketing strategy.

In the use of search engine optimization marketing methods, if small and medium-sized enterprise technicians in foot, can find professional search engine optimization (SEO) company to optimize the professional operation of the website, such as Taylor network marketing consultant company, to find professional SEO company to cooperate with the largest globrand.com advantage is low cost, in order to quickly open the market situation to strive for valuable time.

At the same time, professional search engine optimization company will give a reasonable and feasible plan when measuring whether competitive bidding ranking is necessary.

{page_break}

(two) B2B e-commerce platform marketing law

The well-known e-commerce platforms in China include Alibaba, China manufacturing network, Huicong and so on. Of course, small and medium-sized enterprises can join the Dunhuang network and Taobao network if they adopt wholesale methods. Although Taobao is mainly for individual users, many Taobao buyers have already used Taobao network as the purchasing platform of enterprises because of the huge user group of Taobao.

How to make your product effective on the B2B platform, first of all, choose a high quality B2B platform, which can search the products on the Internet, evaluate the performance of the platform, or enter the key words of each product directly on each B2B platform, see the quantity of product opportunities, and then evaluate the website users. Secondly, the following points should be noted in the marketing of B2B website:

1, do not publish duplicate information: do not think that the information released is more, the probability that others will see will increase.

When customers enter your website to see a lot of repetitive information, it can only bring the opposite effect in the end, which will cause customers' distrust and think you are sending information at random.

And the general website will delete your duplicate product.

2, the title should be simple and clear: if you can understand your product and business opportunities, do not write too long, because customers will click carefully to see the detailed description.

Too much tedious or too simple title will cause poor results in search.

3, detailed description should be as detailed as possible: detailed description is tantamount to your product slogan, easy to attract people to see, but poor description, will let customers lose interest.

After all, customers who want to trade need the most detailed description of the product.

4, the use of high-quality pictures: high quality pictures for products and business opportunities are very important, after all, customers can not see objects on the Internet, if there is no picture or picture is very small, very vague, giving people the first impression is poor.

If a product has the advertising quality of the layout, the attractiveness of the people will be greatly increased.

5, timely update: timely updating your products and business opportunities is also very important. If a customer calls you to know that the products on your website are no longer produced, what will he feel?

6, the importance of keywords: key words in products and business opportunities are important for search. Keywords should include the professional names of your products and the names at a broader level, or even the names of large categories, so that the chances of being searched will increase.

7, the choice of classification: choosing the most appropriate classification can obviously increase the chances of trading, for example, customers will not be interested in buying toy companies under the chemical category.

8, the product creation category series: if you have a large number of products, classifying products into different product lines will make your website cleaner and more clear and orderly for customers to watch.

(three) vertical industry portal marketing law

Vertical industry portal is the third party e-commerce platform that provides information exchange, resource sharing, paction of goods and services for the industry and enterprise users. The characteristic of vertical website is specificity. They do not pursue big and complete, they only do things they know well.

They are the authority and experts of their respective industries. This user group is highly professional, and it is also an important source for small and medium-sized enterprises to develop network marketing and find sales opportunities.

There are two ways to adopt vertical industry portal marketing: first, enterprises build their own industry portal websites named products, such as badminton industry network. In the vertical industry portal, they highlight their own product information and characteristics, and adopt website search engine optimization (SEO) and other network promotion modes to promote vertical industry portal websites; two, business marketers directly go to existing vertical industry portal websites to find business opportunities, and keep information updated, such as information release, enterprise product exhibition, enterprise blogs, industry forums and other information, and enter into procurement information of relevant buyers in vertical industry portal.