Marketing "Bo" &Nbsp; &Nbsp; &Nbsp; Blog Micro-Blog Private Media Strength Gradually.

With the rise of blogs and micro-blog, network marketing There is another new channel. Personal blog Equivalent to Private media Some of the first bloggers have daily traffic of hundreds of thousands or even millions, which is equivalent to the traffic of medium-sized websites, which naturally has commercial value. As a result, businesses began to tap the potential of bloggers, and launched a blog marketing drive by issuing soft articles and even advertising. How to do well Blog marketing It has become a new proposition for all enterprises.

Most of the readers are "marketing". In fact, "marketing" means selling themselves first, so that readers can know you and understand you. In traditional industries, "marketing" is mostly running around the business. To the customers, I am a salesperson of a certain company. I put forward a leaflet and commentary: "the strength of a certain company, the cases that have been done, the number of customer groups". Secondly, we ask the customers' needs, and then we should talk about the feelings in a step by step, and let the customers believe you! Finally, the purpose of signing the bill is reached.

The traditional industry "marketing" is basically inseparable from the above steps. Readers may be concerned that "Internet blog marketing" and "Internet blog marketing" have been a trend in the 80s. Most readers like to record their daily worries and lives with blogs. The development of blogs is quite fast. By the time of Internet information, more than 70% of the readers in the world are making use of "blog marketing", and we can imagine the charm of "blog marketing".

So how to do a good job of "blog marketing" is a question that every reader wants to know, and it is also what every business and individual wants to know.

There are too many blogs, such as Sina blog, NetEase blog, Tencent blog, Sohu blog and so on.

These are the most popular blogs. If you want to be identified, you should write your own life in the bloggers with high popularity, so that readers can understand you, know you, and finally become friendly friends. It sounds very simple. Writing your life in your blog is enough. I hope readers do not think it is easy to do blog marketing. Time proves everything, and time is the most precious asset.

The popularity of personal blog has inevitably extended to the business field. Many Internet marketers have realized the value of blog marketing, but still need to solve the problem. Therefore, how to make use of blog for network marketing is becoming a highly concerned issue for Internet marketers.

From the point of view of search engines, search engines like websites that are rich in content and frequently updated, which is exactly in line with the characteristics of Blog websites. Therefore, MoreVisibility.com, a search engine marketing service provider, reminds the Internet marketing staff how to increase the visibility of web search engines in a blog marketing report.

Joe Laratro, chief technology officer of MoreVisibility, put forward the following blog optimization suggestions to their business customers in the report: the theme of blog is launched around a series of pre-set keywords. The main entry key should appear in the blog entry, and the same keywords should be mentioned in the blog body. At the same time, he thinks that blog content should be simple, easy to read and browse quickly, and not to pile up a lot of pictures. And constantly update content, update at least once a week. In general, the more frequent updates, the higher visibility of bloggers and the visibility of search engines. {page_break}

In addition, MoreVisibilty specifically recommends that online retailers increase their visibility and exposure to customers using commercial blogs. According to the report, business blogs are equivalent to opening a new channel to reach consumers, and the commercial value of blog marketing is relatively high.

Comscore, a market research firm, has published a survey on the characteristics of blog readers. commercial value Higher than the average Internet user. Bloggers are younger and richer than ordinary Internet users, spending more on broadband and spending more online. Therefore, the use of blog promotion, targeted audience can be active Internet users, which is also the advantage of using blog marketing.

Many enterprises that have taken the lead in practice have discovered the value of blog marketing to enterprises. Blog optimization is just the basic method of blog marketing. Bokee.net will continue to provide you with the world's best platform for Chinese blog marketing and Internet marketing.

Along with the progress of the society, search engine marketing is constantly being introduced and new. Technological change All of them have triggered a revolution in marketing means. The emergence of telephone, fax machine and the emergence of network have correspondingly generated telephone marketing, facsimile catalogue marketing and network marketing. Now, with the popularity of "blog", which is familiar to many people, let's pay attention to how to use this young new thing as a tool to achieve our marketing goal. We call it blog marketing.

Related links 1: what is blog?

Blog (Blog): blog is a new type of personal Internet publishing tool. It is a new way of web application. It is a website. It provides an information dissemination platform for everyone and a platform for knowledge exchange. Blog users can easily build their own personalized network world with words, links, videos and pictures. Blog content is posted on the blog hosting website, such as [url]www.bokee.com[/url] and googlr website, such as Blogger website ([url]www.blogger.com[/url]). These websites often have a large number of user groups. Valuable blog content will attract a large number of potential users to browse, so as to achieve the purpose of spanmitting marketing information to potential users.

Related link 2: why should we pay attention to blogs?

Although blog development in China starts later than in the United States, in the past two years, the speed of development of Chinese blogs and the influence of it are large. At present, the growth of blogs is in a period of rapid growth. With the increase of blogs, the influence of Blog websites will be bigger and bigger. By 2011, the influence of blogs far exceeded that of traditional media. As an application of Web2.0, blog is being paid more and more attention by enterprises in the Internet and related industries. More and more Internet users are also using blog services. Once a blog has a strong foundation of Internet users, we will have business opportunities. This is a great investment opportunity for business operators or industry investors. According to the iResearch AI market consulting data, China's blog users grew from 200 thousand in 2003 to 100 million in 2010, and 400% in blogs. Let's take a look at the research results of the Walton business school in the US: the growth rate of blogs has left a very deep impression on people.