Chen Tong: Three Changes In The Age Of The Back Door Family

Micro-blog, input methods, games, desktop products, all user contact network tools may come from a "portal", which is very different from the single product at the beginning of the network, and it also greatly changes people's habits.

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The following is a speech by Chen Tong:

Today, I want to take the "Internet in the back door era" as the theme, take the "gateway" as the center of observation, and talk about the changes and characteristics of the Internet in China at present, hoping to help you understand the latest trend of China's Internet.

I think the first thing to be clear is the concept of "portal".

In fact, in China, the gateway we are talking about today is very different from what YAHOO said when it first started in the US.

At that time, websites providing search services became the "gateway" for Internet users to enter the Internet.

Besides, in China, the meaning of the portal also includes the meaning of "big and complete" information and information supermarket.

Sina, Sohu, Baidu and other websites and their basic services can be said to be the basic form of portals.

Because these websites appear early and influential in the development process of China's Internet, they also deeply set the brand of "gateway concept" for China's Internet.

In this sense, we can also explain why today we will regard the post portals era as an observation angle.

It should be said that the so-called "back door family era" is not a new word in the Chinese Internet community.

In fact, since 2001, from search, wireless value-added, network video, SNS community to rise gradually, we have constantly triggered discussions on the "backdoor era".

The backdoor era does not mean the weakening of the influence of portals, but from a broader perspective: from the perspective of Internet users' Internet behavior, portals are no longer the only or main entry; from the content mode of portals, the content of portals will not be limited to traditional news advertisements; from the perspective of network business mode, there will be a large number of network products that are no longer characterized by "big and all".

From these dimensions, compared to the past two years, the characteristics of China's internet post portal era are particularly obvious.

First of all, the content and service mode of the portal website are constantly innovating, breaking away from the previous single information advertising mode.

With reference to the innovative application of Chinese portals, micro-blog is undoubtedly an aspect that can not be ignored.

Take Sina micro-blog, which began in 2009, for example. As of the second quarter of 2010, Sina micro-blog has registered more than 50 million subscribers, where users can publish texts, pictures and videos through mobile phones and Internet platforms, and can push and forward them. It has become a real information exchange platform from the media to the government, from institutions to individuals.

In this year's two sessions, the Xinhua news agency, the official Xinhua news agency, launched the "Xinhua viewpoint" to open Sina's two sessions of micro-blog. The latest news of the two sessions was released by micro-blog, and the fans were over about 200000 in the past week.

Since the beginning of this year, the public security system in Beijing, Shanghai, Guangdong and other places has been systematically and comprehensively opened up by Sina micro-blog. Through micro-blog, various kinds of warning tips and government answers have been issued by the media, which is called "the concrete embodiment of respecting the citizens' right to know".

With sina, Sohu and other portals launched micro-blog services one after another, some media even say that China's Internet media has entered micro-blog era.

Of course, in addition to micro-blog and other community service models, games, input methods, desktop products, etc., have added new annotations to the meaning of the portal website in the post portal era.

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Second, in the post portal era, the first landing site for Internet users has begun to diversify.

According to statistics, since 2007, instant messaging, community and other platforms have become the first choice for nearly half of Internet users.

For the traditional information portals, in the post portal era, the need to get information is no longer the only demand for Internet users, or even the most important demand.

CNNIC's latest survey shows that the number of users in online entertainment, e-commerce, community communication and other aspects is at the forefront.

In early October this year, CNN, a survey of global readers' news consumption and sharing habits, showed that 43% of the news was shared by social media networks and tools such as Twitter and Facebook. Social networking has become the largest channel for news sharing.

To some extent, this survey shows that many netizens are no longer or do not need to understand information through the portal.

I think any friend who used Sina micro-blog would have such a feeling that micro-blog has become an important channel for information acquisition.

Here, by publishing and forwarding, users can easily and quickly get to know the latest breaking news and the most interesting information.

In the post door era, the decentralization of audience is an irreversible trend.

With the development of Internet in China for more than 10 years, the demand and behavior of Internet users in China are changing.

At the same time, with the rapid increase of Internet users, Internet users' preferences for Internet access are also gradually diversified.

Therefore, meeting the needs of a certain group of people for a certain Internet application is enough to form a worth mining "rich ore".

What followed is that in recent two years, Taobao, Kaixin, watercress, Shanda literature and so on represented the vigorous development of vertical and subdivision websites, such as making friends, shopping, entertainment, tourism and reading.

To sum up, in the past two years, the development of China's Internet has entered a new era of "back door households".

If this "post door era" is different from what it used to be, it is in this era that both portals and other Internet service platforms show amazing vitality and innovation at the same time, and truly realize the broad web life for Chinese netizens.

Of course, in the face of the future, I believe that the commercial portal represented by Sina and Sohu can still bring more new extensions and connotations to the "backdoor era" as before.