How To Achieve Sex In Network Marketing

Some time ago, it was well-known in China.

Let's look at a case first.

When BigSam s launched its website for the first time, there was no personalized content. The website was just a beautiful and effective online copy of the catalog, but it did not make use of the existing Web.

Data mining has rapidly improved the sales of BigSam 's network.

Product catalog manuals often simply group products according to type, so as to simplify the steps for customers to select products.

However, for online stores, the grouping of goods may be quite different. It is often based on the supplementary items within the merchandise.

The special thing about the website is that it not only takes into account the items you see, but also considers the products in your shopping blue, which will make the recommendation more customize.

First, BigSam 's uses clustering (Clustering) to find which products are naturally divided into the same group.

Sometimes clustering is very obvious, such as shirts and shorts. Some clustering can be amazing, such as books on desert adventure and medical kit.

These clusters are used to make suggestions when someone sees one of them.

BigSam 's then set up a customer profile to help identify customers who are interested in new products that are often added to the catalog.

BigSam 's Guides customers to buy selected products not only to increase sales, but also to consolidate customer relationship.

The survey shows that BigSam 's is regarded as a consultant who can rely on clothing and accessories.

To expand the impact, BigSam 's has implemented an application to send E-mail to customers, which contain new product information that attracts customers through data mining models.

When customers regard this as an example of another proactive customer service, BigSam 's finds that this is a process that can improve revenue.

The effort to personalize sales has brought profits to BigSam 's: it has made significant and measurable improvements in repeat sales, average sales per customer and average sales.

So how does personalized gift website carry out personalized marketing? Personalized marketing is the marketing way that runs through the operation and operation from the beginning to the end of the brand personality brand core value. Combined with the experience of the whole year, it summarizes the personality marketing Trilogy: looking for the root of a character, forming the tree of individuality, and spreading the flower of individuality.

1, look for the root of individuality.

The primary task is to find out where the brand personality is, and the personality of the brand is often made up of four elements: personalized customers, personalized needs, personalized products and personalized regions.

2, forming a tree of individuality

Entrepreneurs must optimize their services, business and management processes to ensure that the whole business system can support, form and continuously improve brand personality rather than empty words, but can truly perceive customers.

3, the dissemination of personality flowers

The last step is to spread the brand personality deeply, making the brand personality a competitive advantage.

The essence of individual marketing lies in guiding the market through value innovation rather than catering to the market. This is the advantage and charm of individual marketing.

It can be said that the "customized marketing concept" is the inevitable outcome of the market micro development. It requires that personalized gifts can be provided to the market with a variety of product choices, so that consumers "once they own, do nothing else".