How To Analyze The Competitor'S Website?

Analyzing competitors is a very important link in business competition.

about

First, look at the hardware.

1. inquiries about competitors' domain names can be found through Wan Wan.

But sometimes the competitor's domain name registrant and registered company may not be himself, but you can search the relevant keywords to see it, and you may get other clues.

2. to see the server of the opponent, in general, the independent server is a symbol of strength.

(assuming this is not meant to belittle), check the server of the competitor. First, check the IP address of the server through the domain name.

There are many tools to check on the Internet.

Search for "domain name corresponding IP query" on BAIDU.

Knowing the IP address of the competitor's website, you can know the corresponding server location and the number of Web sites on this server.

A similar tool can be found in search of "server site quantity query" on BAIDU.

If there are many websites on a server, it means a virtual server, otherwise an independent server.

Some competitors have many domain names. They may be used as auxiliary stations or link stations. They may also be placed on a server at the same time. Through this tool, it is possible to know the situation of the competitors' domain names.

For example, the other party has a.COM and a.CN domain name, perhaps the former keyword is A1, the latter keyword is A2, but we are all familiar with.COM's website, do not know about.CN's website, may not know other competitors' business.

Two. Look at the code.

1., study the source files of the website home page, and check the keyword settings of the opponents.

For the competitor's website, first we need to analyze the homepage, followed by analyzing the two level pages, and then by analogy.

Click on the browser's page to view the source file.

Pop up a notepad, where you can see the opponent's key settings.

The general home page of title is the main business of this website. The importance of title is relatively high. If it is a sentence here, but this sentence contains a keyword, then the company should have a master of optimization! Description describes the web page, and the key words generally include competitors.

Keywords is the key word of this webpage, but now this meaning is not big, search engine has basically turned a blind eye to.

There are other codes, but basically need not be ignored. After all, for e-commerce, the important thing is products. For the electricity supplier, SEO must be moderate and safe.

Just handle the basic things.

2. check 10 pages or so to see how the competitor's optimization is done. If every competitor's product page's title is the title and description of the product is the first content of the merchandise introduction, then the competitor's website page should be automatically added title and description.

Conversely, it is artificially set.

At the same time, you can see whether the picture in the merchandise page of the competitor has added ALT instructions.

Check the web source file to see if there is a description in the code ALT.

To a certain extent, we can see the competitive strength of our competitors.

Three.

What promotion methods are used for the website of the competitor? 1. links are imported into Baidu (GOOGLE), and you can see the status of the competitors.

In Baidu (GOOGLE), you can enter the link competitor's domain name, and you can see the competitors' backlinks.

There are many knowledge about backlinks. For example, backlinks and PR updates are related. Some search engines' reverse links are inaccurate. Different search engine query methods and so on do not discuss the scope. They are interested to search for "Web links", "how to query links to websites", etc. the reverse links of competitors' websites are simply: what websites point to competitors' websites, if you are patient, you can click these backlinks one by one.

Some are doing links with other websites. You can see if you can make links with this website.

Some are the links of competitors' Web sites posted on some websites, you can know what website publicity the competitors generally go to. Have you found this website? If not, you can get started soon! There are also some special ways to promote it. For example, I found a lot of backlinks from a training website from KU6. Once he uploaded a lot of training videos on KU6, he came from many links and so on.

2. query competitors' keywords, websites, customer service numbers, mailboxes, etc.

Often search for these content on the search engine, you will also find many of the other side of the dynamic.

For example, where did the other party stay and where did they post?

3. let GOOGLE help you stare at competitors! Set the names, websites and so on of the other party as the key words of GOOGLE express. As long as these keywords appear, Google will send these to your mailbox, which means GOOGLE will help you stare.

But it is best to apply for a new mailbox, because there are many GOOGLE newsletters, which will soon fill your mailbox. And when setting up, don't set the popularity and set up a close relationship with the competitors.

For example, customer service, phone calls and so on.