Under The Background Of High Cotton Prices, &Nbsp; Textile Enterprises Collectively Change Recipes.

On that day, a low-end brand bed sheet, quilt cover and pillowcase "three piece" bedding products of the low-end brand in the Ji'nan RFA supermarket has been adjusted to $298 from the previous 198 yuan, or even a high-end brand with higher added value. The Weifang jade furniture brand Jieyu brand towel also quietly raised the price.

In Linqing three and textile in Liaocheng, salesman Li Yanqiang and his companion's mobile phone did not stop for a moment. They kept sniffing the cotton price information in all directions. "Maybe one million dollars will be lost without care." in Xiajin, cotton buyers were struggling to get cotton from the cotton farmers' hands. Meanwhile, cotton farmers were trying to accumulate new cotton for the price rise.

However, for Wang Jianzhong, chairman of Binzhou Hao Sheng towel and quilt Co. Ltd., this day is no different from any other day. In his textile enterprise located in Zouping, he looks at the staff as usual, pporting raw bamboo fibers from the warehouse, weaving, dyeing and other processes, making towels, bedclothes, clothing and towels, etc. Although the enterprise operates textile but hardly uses cotton as raw material, the news of high cotton price has been learned from its subordinates.

And reporters learned in the interview that Wang Jianzhong's company is not alone.

In addition to Binzhou Hao Sheng, Dezhou Huayuan, Dezhou Hengfeng, Qingdao six cotton, Weifang silk side, and Japan textile enterprises and so on have also put into production bamboo fiber, Wang Jianzhong, who has been engaged in textile for 24 years, has conservatively estimated that the textile enterprises in Shandong Province, which are involved in bamboo fiber production, have reached more than 20.

However, bamboo fiber is only one of the new materials used by our textile enterprises in recent years. Han Kexiu, director of the Department of industry management of the Provincial Textile Industry Association, said that many textile enterprises in Dezhou and Qingdao began to use new fibers such as Tencel, modal, milk fiber, corn fiber and other animal fibers such as cashmere, fox hair, silk and so on, and the proportion of non cotton new material fiber gradually increased.

And Wang Jianzhong believes that the number of textile companies involved in new materials has reached dozens or even hundreds.

Even Dezhou

More than 20 home textile enterprises set foot in bamboo fiber

"Cotton price has risen to three hundred thirty four tons, and the price of bamboo fiber has also been somewhat affected, with a breakthrough of 30 thousand yuan per ton, but for us, the impact is almost negligible."

Du Xinsheng, Secretary of the Party committee of Ho Sheng, told reporters that when the cotton was 1.7-1.8 million yuan per ton, the price of bamboo fiber was about 26 thousand yuan per ton. At present, cotton price has nearly doubled to 3.3-3.4 million yuan per ton, and the price of bamboo fiber has risen by 4000 yuan per ton, and the price rise has lasted for more than two years, which has been slow and steady.

Wang Jianzhong told reporters that because of the high cost and the new concept, bamboo fiber is always committed to taking the middle and high-end line and making efforts to export, and the added value is relatively high. For the huge domestic market, bamboo fiber is only the first step in the Long March, and has not yet entered the ordinary people's home.

"Prices are rising, and the price of our products will definitely increase, but this year's increase is not very big."

Du Xinsheng said that as the main concept of "high-tech" and "bacteriostasis", "healthy" and other concepts of bamboo fiber textiles, although the cost of raw materials is generally high, but the added value is high. In the case of no substantial fluctuations in the price of raw materials, a relatively stable high yield can be obtained.

Ho sang company used to compare bamboo fiber textiles with cotton textiles. "At the same time as a ton of raw materials, the cotton price is ten thousand or 781 tons, the difference is about 7000 yuan, but it is also a ton of products. Bamboo fiber textile may be about 10 thousand yuan higher than cotton textiles, and the added value of bamboo fiber textile with high end line is even higher," Du Xinsheng said.

The reporter also learned in the interview that compared with cotton fibers, new materials and fibers have higher requirements for technology and innovation, and the risk is relatively high. Therefore, there are more advantages of textile based enterprises to enter new materials, fiber and textile, which are also the reasons for the pformation of related enterprises, and most of the enterprises in pition are not completely abandoning the cotton spinning business.

Of course, in order to do better, textile enterprises with bamboo fiber as raw materials need to work hard on raw materials, because at present, most of the bamboo fibers used in our province are purchased from other places, such as ho Sheng is purchased from Hebei, and bamboo is produced in Sichuan.

It is Wang Jianzhong's "imagination" to go to Jiangsu and Zhejiang to undertake bamboo planting.

The pformation of a textile enterprise lasted eight years.

In fact, for most textile enterprises, bamboo fiber is not their first choice.

From the Zouping County town to the town of good life, along the way to the reporter's eyes are the words "textile", "sofa" and "home". Zouping is a big county of cotton planting. Under the impetus of the Wei Qiao pioneering group and the "neighbour" Zhoucun dry textile enterprise, the town under the jurisdiction of Zouping, such as Hao Sheng and Lin Chi, has gathered a number of large and small related enterprises, and it has gradually become prosperous in the 90s of last century. It is one of them that was born in 2001.

In 2002, Wang Jianzhong went to France to investigate and come to Le Louvre Museum, one of the top European art exhibition halls. A bamboo towel with a price of 100 euros has aroused great interest. New materials, attractive prices and exquisite workmanship have made Wang Jianzhong feel inconceivable. Before that, he thought that textile was only so "Dao", he had long been familiar with it.

Wang Jianzhong spent a lot of time in France. He found the manufacturer of the towels and bought one. After returning home, he ran a lot of scientific research institutions and textile research and development departments with the towel, and did physical chemistry test, fabric analysis and spinnability test. Finally, the bamboo fiber textile technology was successfully developed in 2003.

After making difficult decisions, bamboo fiber textiles began to go into operation on a large scale, and then accounted for an increasing proportion. The production began to be mass-produced in 2005 and exported to Europe, America, Japan and South Korea. By 2008, Ho Sheng basically completed the pformation from cotton spinning to bamboo fiber textile.

However, how to make bamboo fibers win the recognition of consumers is a problem that Wang Jianzhong has not been able to escape.

In recent years, both media and consumers have questioned the sound of new materials such as bamboo fiber.

Zhang Yong, who has been engaged in cotton textile for many years, thinks that the so-called "bacteriostatic" and "healthy" are just playing the concept.

For this, Wang Jianzhong was also very upset: "at the very beginning, I used the cotton textile network that I built before, and I tried to use bamboo fiber towels to the agents, and even gave them free of charge at some large conferences and forums. I am sure to visit the famous exhibitions."

In order to create an image, Wang Jianzhong also asked star Irene Wan to be the product spokesperson, and asked Japanese famous designer to design the product.

Han Kexiu, director of the Department of industry management of the Provincial Textile Industry Association, also said that the new material fiber has entered the field of vision since 2000. The development time is very short. Although it has substantial production, it still has a long way to go to be recognized by the vast number of consumers.