In Autumn, The Fashion Is "Skin".

This autumn is so luxurious for people who are accustomed to the Yangtze River Delta region who do not have the autumn, but the problem also follows: there are fewer clothes in season in the wardrobe.

When he first sniffed the first breath of autumn, he made his own design team design two leather garments for the season, adding cotton liners on the basis of the original single skin leather. Now, these leather garments sell well in nearly 100 volumes every day in Taobao.

The "men's door" in the women's clothing industry relies on the ingenious mind in the design.

Handsome leather can also mix and match chiffon.

From the first day of building the first day, the high treasurer drew a clear blueprint for his future.

The traditional leather clothing market is relatively dull, and the style of clothes seems to lag behind fashion forever, and the leather material itself does not look light.

From the beginning of the shop, the high treasurer knew that he could not take the road of duplication, so from design to production, he strictly checked every link and participated in the whole process of originality.

"I hope what I have done is not done by others."

Although the whole leather market is not a blank market, they have completely abandoned the old style, so it is still the right market.

Their designs are inspired by other women's clothing styles, and they have designed leather suits, small suits and leather sweater.

Once, the tall shopkeeper walked along the road and saw a girl wearing a very beautiful chiffon skirt. "If we produce a leather jacket and a chiffon skirt, it will be beautiful."

After returning, the high treasurer made the team design a leather garment, mixed up chiffon, sold nearly 1000 pieces in a month.

It opened in October 2009 and is catching up with the small peak of Taobao's fur market.

Clever knife in design details

Apart from the clarity of the big picture, he is also clever in details.

This year, the Yangtze River Delta has a real autumn. Seeing all kinds of hot autumn clothes sold by Taobao, the high treasurer has been thinking about how to produce seasonal clothes, which are beautiful and warm.

One day, he went to Yunnan on business. After checking the weather there, he was packing up his luggage.

Touching his little cotton padded jacket, he suddenly remembered that he could put a thin layer of cotton in his fur coat, so that it would keep warm and not affect the cultivation effect.

It is this inspiration that leads to the birth of two hot items in the shop.

In fact, in order to distinguish the design from other fur clothing, and even other women's clothing, the high treasurer often thinks with the team all night how to make new.

Once in the early morning, when everyone was sleepy, he was inspired by a flash of inspiration: don't highlight the femininity by cutting the lines.

"Imagine the girls who are flying around the corner after the Harley motorcycle. The golden long curls and the beautiful fur coats roll together. It's beautiful."

The high treasurer was very excited.

Originally thought that this is a new attempt, it was an adventure, but later found that the shop's handsome clothes sold no worse than the women's clothes.

The high treasurer sighed that he was lucky again.

From fashion followers to fashion

All kinds of women's clothing stores on Taobao are learning templates for high treasurers. They learn to keep themselves in sync with fashion. At the same time, they are thinking and innovating with the team, adding their own ideas to them, and finally becoming followers.

High treasurers love to see two kinds of clothes, one is the coat, the other is the lower garment or skirt.

Look at the coat to get inspiration from other clothes.

Every time he sees a good design, he thinks, if he uses the cortex to make it, can he?

Will it look good?

Can fashion and texture coexist?

Then he will consult with the design team and try out one or two pieces that are considered feasible.

Once there is a market, it will be put into production in large quantities.

And learning to wear or skirt is designed to match the leather jacket according to the hot money.

In the shop of the model, there are Chiffon skirts and pencil pants on the models. These fashionable fronts are mixed with fur coats.

However, although these matching clothes are now their design inspiration, they are expected to become their design products in the future.

Because the store has a good momentum of development, plus they have their own production base, in the future, they want to expand their production lines, from leather clothing to T-shirts, trousers, chiffon skirts and other clothes that can match leather clothing may become their products.

Consumers can buy one-stop shopping in the store.

In order to match the fashion appeal of the product itself, the models of the two shops are very young, fashionable, wearing sunglasses and big earrings. These models were discovered by the company through related companies.

In order to give consumers a variety of feelings, each of their models only deducts ten clothes at most.

"Chang Chang Chang" can attract the eyes of consumers in the economic era.

The high treasurer said.