Thousand Years Of Cold Winter Has Become Oolong &Nbsp; &Nbsp; Wuxi Down Clothing Is Unsalable.

Earlier, the phrase "a thousand years of extreme cold" touched many sensitive businessmen 'nerves. Xicheng The down jacket store not only produced many homes overnight, but also all the families were ready for the supply of goods and entered the battle situation ahead of schedule. However, when the down season is booming, the high temperature has caused many "down to the fire" sales of down coats before the end of the year to encounter "Waterloo".

November 30th, 4 floor, Huaguang Jewelry City, Wuxi, Jiangsu. Down Jackets The store saw that the whole store was empty and could not see several customers. According to the salesman of Bosideng counters, the date of down jacket this year is roughly the same as that of last year, but compared with last year, sales at this time of this year are not as good as that of last year. "Now the weather is still quite hot during the day, and the customers are not in urgent need of down coats, and most customers have basically in their homes, so the sales in recent days are not satisfactory, and sales began early this time last year." It is reported that Bosideng In the down jacket, it is a first-rate brand, and it can still achieve thousands of Yuan daily turnover, but the situation of some two or three line brands is not optimistic, a salesperson said, sometimes they may eat "duck eggs" in a day's business. Under the influence of price rise this year, the price of down garments has also gone up. Most of the new down coats this year cost more than 1500 yuan. For businesses, there is no doubt that the weather is not helping, adding a heavy pressure on sales.

In the extreme cold weather, many manufacturers have increased the production plan of down jacket this year, but now they have to bear the risk of backlog. Mr. Yu, director of sales at a clothing factory in Xishan, said that this year there were 600 thousand down coats in the factory, an increase of 20% over last year. But the sales volume in the mall is only 10 thousand yuan in the latest week, and five thousand or six thousand yuan a day at this time last year. Not only does the new product not sell, even in the special sale place 3 - 40 percent off special price down clothing is also lack of people's interest. "This makes me feel back to 2006. That year is a very rare warm winter day. Many down garment manufacturers lose their blood, and the market has eliminated 1/3 manufacturers. We also pressed about 300000 down coats in the year and sold them only in second years. Mr. Yu said he was worried that the history would repeat itself this year.

In the face of such weather, the price drop will not drop, which makes some down garment manufacturers in a dilemma.