Multi Upgrade Promotes "Bv Jani" Leading Fashion Business Men'S Clothing

It is understood that since September this year, the characteristic dragon company has been upgraded and launched.

The brand is constantly seeking to upgrade all aspects, striving to stabilize the first tier cities, consolidate the two or three line cities, and truly realize the market strategy that the company has proposed before the "first line of image building, two or three line rush performance, regional priority, and final victory".

Market upgrading: point to point combination

At present,

stay

And other areas already have hundreds of stores and shopping malls counters.

"Our market share is not solely based on the number of stores and counters.

We not only need to open more stores, but also to open more quality stores. "

The responsible person said that unified style, standardized management and excellent performance have become the common label of all F DRAGON (Bv Jani) stores.

Reporters also learned that, recently,

In Shandong, Wuhan and other provinces and cities, the first class shopping malls set up counters, which not only made the F DRAGON (Bv Jani) coastal sales outlets connected to the line, but also opened up the central market.

F (DRAGON) (Bv Jani) is so closely integrated with the market development strategy that it can see its full occupation of China's fashion business men's determination.

Terminal upgrade War: main culture card

As we all know, the characteristic dragon company has always attached importance to channel mode and management system.

As its new brand, it is still in the stage of brand building, so the terminal of F DRAGON (Bv Jani) is the top priority in shaping the brand.

In the stage of brand building,

As the pioneer of fashion business, the characteristic dragon company has always been the first enterprise attitude.

Rooted in the style of southern Italy, it is a good combination of the current fashion elements, shaping the cultural appeal of F DRAGON (Bv Jani) personality and elegance.

F DRAGON (Bv Jani) attaches importance to the integration of corporate culture and brand, and the terminal image is no exception.

Terminal image is a concrete manifestation of brand value and brand culture.

According to the person in charge:

The terminal image design, display and display of goods, terminal advertising, terminal packaging, etc. as an important part of the overall image and brand communication.

To this end, F DRAGON (Bv Jani) has set up a professional team to conduct product mix analysis and display guidance for the terminal network, and has optimized the props and decorations.

Marketing upgrading War: winning the "fashion"

Attention should be paid to the consumer concept of "pursuing fashion, pursuing freedom and pursuing individuality".

In terms of product design, we should adhere to the "self" brand proposition and follow our own way of life and advocate an unregulated and irregular fashion.

Thanks to the international senior fashion design director, the strong designer team and the fashion culture research center.

It has the strength of product development in other industries.

This winter, F DRAGON (Bv Jani), on the basis of last year's hot selling products category, mainly promoted the self-cultivation edition of Western-style clothes and fashion windbreaker series.

It is revealed that F DRAGON (Bv Jani) will give a Thanksgiving return promotion campaign on the theme of "windbreaker show" on the occasion of new year's day.

"During the event, our main products will be popular this year.

It is one of the purposes of our activities to highlight the main product in combination with activities. "

Mr. Ji Zi, general manager of characteristic dragon company, told reporters that the activities will be differentiated according to the actual situation of different places.

For example, adjust product needs according to the needs of different regions.