Consumers: Cotton Prices Fall, Clothing Prices Remain Motionless!

A number of ministries and even heavy punches have been used to control prices. China Cotton Association 23 released data show that by cotton throwing and storage, futures market crash and other factors, the Chinese cotton price index fell 474 yuan to 27881 yuan / ton on that day, compared with the high point of 31302 yuan / ton in November 11th, 10 days or so. Fall 11%.

However, reporters in the interview found that after the rise in cotton prices as an excuse to take advantage of the general trend of clothing prices, but still did not move. On the 24 day, the reporter visited several cloth wholesalers in Jinyi City, and they all said they had not heard of any sign of price reduction. Several large garment manufacturers in the provincial capital also said that the price of cotton has not been spanmitted to the garment production link.

Is the relationship between cotton prices and clothing prices as immediate as a garment trader's price rise? If so, cotton prices have fallen and clothing prices have remained motionless.

"The price of clothing has been rising year by year, but it is the first time this impression has been made in this winter."

Looking at the rise in the price of clothing, Miss Lee, the provincial capital, recently photographed 3 sets of thermal underwear for Taobao from the Internet. "Last year's money was 9 yuan cheaper than the new one this year," he said. Unfortunately, the old models were sold out. Ms. Li had to choose a new one, but she was disappointed when she received it. "The new price has gone up, but the work is bad, and the feeling and comfort are obviously not as good as the old ones."

The price is rising and the work is bad. Apart from consumers, the most intense complaints about price increases are terminal sellers. Ms. Wang told reporters that clothing prices rose year after year, and have long been accustomed to it, but this winter this rise in her impression is the first time. "The same style has gone up this year than last year, and winter clothing has generally risen by 10-20%, but the work is bad." Xiao Hua, another retailer who often goes to wholesale clothing in Beijing, has no choice but to say, "the price seems to rise a few days later." Originally, the price of imported goods was 180 yuan, but after 5 days of delivery, the price was 200 yuan. Prices are rising more frequently and faster. Statement: why is the price of clothing rising across the board?

Cotton says, labor cost says... In any case, the cost added to producers and agents will end up in terminal sales. Cotton says that the reason for the rise in clothing prices is almost entirely related to the soaring price of cotton in the upper reaches. The relevant data of China Cotton Association website also showed that the average price of the 328 grade cotton (standard cotton) in November 2nd was 27405 yuan / ton, up 339 yuan per tonne compared with the previous day, hitting a new high again. At the end of October last year, the price of grade 328 cotton was less than 14000 yuan per ton. The rise in cotton prices has also driven up prices of raw materials such as chemical fiber and other fabrics. At the same time, the price of white big down has surged from last year, from 80 thousand yuan per ton in 2008 to 240 thousand yuan per ton this year. Labor theory

In addition to cotton, the most important reason for the rise in clothing prices this winter is labor. Price The rise. "The price of labor has increased significantly over the past two years, and the average wage of garment enterprises has risen from 1100 yuan to about 1500 yuan, and sixty or seventy yuan has been made for a fur coat, and now there is no 100 yuan to go down." Liu Lianhong, President of Hebei garment industry association, told reporters that clothing companies often complained to him that 80 yuan a day could not attract workers. In his view, in addition to the rising prices of raw materials such as cotton, labor prices in recent years is also a major reason for the rise in clothing prices. Intermediate link theory

"The same clothes, the purchase price is raised, the retail price must be mentioned. Plus, in the past two years, the electricity and water rents in the shopping mall are rising, the wages of salesmen are rising, and discount activities are going to take part. Our pricing has naturally increased. A brand agent said that they also did not want the price to rise, the price rose, the sale was not good, completed the store sales volume to have the difficulty, but because all kinds of cost pressures increased, they also had to take advantage of the situation to rise a bit, also did not dare to increase. Truth: cost has limited impact on clothing prices.

During the interview, insiders said that when the wave of price rises was spanmitted to clothing enterprises, strength The price fluctuation of upstream raw materials is not enough to justification for rising prices of downstream garments.

According to the insiders, raw materials are not the most important factor for brand clothing enterprises. Take grey duck down as an example. At present, the grey eiderdown of 10 yuan per 100 grams has now risen to more than 20 yuan. On the face of it, the cost price has doubled, but a down coat is more than 100 grams, and it will increase the cost of more than ten yuan. In addition, the production cycle of general brand clothing is more than half a year, that is, it has already begun to produce winter clothing in the spring of this year. The price of raw materials in spring is not so high, so the cost of winter clothes can not be measured by the price of raw materials. If we have to say that the price of raw materials will affect the retail sales of garments, that should not be reflected until next spring and summer.

"When the wave of price rises is spanmitted to clothing enterprises, the strength is greatly weakened." According to one industry, compared with brand promotion and store expansion, raw material procurement and manufacturing are not very important in terms of the total cost of brand clothing. Besides, clothing enterprises, especially brand clothing enterprises, have a very strong ability to digest their costs. For example, a garment with a retail price of 1000 yuan may cost only 100 yuan, and the change in cotton prices has little impact on these enterprises.

Now the price of winter clothing has gone up so much that there is also the willingness of manufacturers to raise their prices subjectively. "The market determines that as long as there is a trend of price increase, everyone will go up." Truth two the biggest pressure is the intermediate link.

As a matter of fact, the most important factor that affects the price of raw materials is cloth, printing and dyeing. During the interview, the head of the cotton yarn factory said that lint rose nearly 50%, and the yarn price and the fabric price of the cotton yarn mill were only about 10%. Appeal: we must guard against the rising trend of business follow suit.

"The pressure on the lives of ordinary residents is unquestionable," insiders told reporters. Cotton prices rose and clothing prices rose, which seemed reasonable. But if you have a thorough understanding of the production process and composition of clothing, you will find that such a price increase is not justified at all.

"This also raises a new question for the regulatory authorities," the person pointed out. That is, how big is the impact of rising costs on prices? Is it necessary to solve them by raising prices? In the context of rising prices generally, enterprises should act in a timely manner and act in a "timely manner" and "looting". Tips to resist rising prices, online shopping, refurbishment and imitation fashion

"The same down eider, the shopping center needs 898 yuan. The 400 yuan I ordered online is equivalent to half off of the shopping mall! It's very affordable." Little Liu Ceng, whose monthly income is more than 3000 yuan, is a white-collar worker whom people admire. In the past, the shopping mall was also her main shopping place. But since the second half of this year, the clothing of the shopping malls has exceeded her consumption range. "A pair of ordinary boots also get 1500 yuan, and only a month's income is enough to buy two pairs of boots." Nowadays, online shopping has replaced shopping in shopping malls, becoming her main consumer channel. "Look at the socks I just bought online, only 7 yuan, the same stocking shop sells at least 8 yuan, and cotton slippers, 8.5 yuan a pair, the same shopping mall to sell more than 30 yuan."

In addition to online shopping, many people choose to make and refurbish down garments and cotton padded clothes in a physical store. This is also a new way to save money. Mrs. Zhou told reporters that there were several old down coats and cotton clothes in her house. The appearance was not popular. It was a pity to lose them. This year, I still want to buy a new one, but I haven't bought it for a few days. It's too expensive. Later, it was refurbished with friends' suggestions. "The total cost of two new down coats is only 300 yuan, which is very cost-effective." besides, many people choose to make down garments, and can choose fabrics, colors, styles and thickness. "We can make a picture of the down jacket that the market looks like. We can follow the example, but the price is usually 1/4 of the shopping mall." The owner of a down jacket shop sells the news to reporters.