Apparel Tail Goods Market Spawned Industrial Pformation

"If you come back to the factory next week, my garment processing plant may no longer exist.

Li Dahai, a boss of a garment processing factory in the Hangzhou area, wipes the plane on the desk with a cloth, which has been dusty on the phone. It is obvious that no one has been listening to the state for some time.

Lee's factory is located in the town of Joe, which is extremely difficult to find.

Li boss said painfully, his factory has been connected.

In Jiangsu and Zhejiang provinces, the production and circulation of all kinds of clothing are large, small and small, one hundred thousand.

A dream comes from a past pain.

How can we solve such tragedies as countless Li boss, let them no longer have stock worries, really build?

Walking into Shen Da clothing city, it is found that the hall is bustling and crowded with 300 people, listening to difficult and unique accents to know that these people are from Wenzhou and Taizhou.

Shen Haorong, the owner of the Shen Da clothing city, said happily that they all came from the business opportunities of the blank, and the sense of smell was sensitive.

Talking about why we need to build a professional tail market, Shen Haorong said, I have been engaged in the garment industry for more than 20 years. I have already opened a clothing factory, and I have been a clothing sales agent. I was almost knocked down by the problem of clothing inventory, and I deeply felt how much the stock hit.

Shen Haorong went on to say that most of the clothing manufacturers in China controlled inventory at around 20%, which was quite good. Some of them were even higher. If the product was overstocking, it not only occupied the company's operating capital, but also consumed manpower and material resources, and also increased the management cost and profit cost of the company, lengthened the turnover cycle of the products, reduced the overall profit of the company, and affected the development of the company.

"Why not make a market for these products?" Shen Haorong kept thinking.

Zhejiang is also a big clothing Province, and hundreds of thousands of garment enterprises will surely support him to reinvigorate their stock and remit their funds.

In Zhejiang, where there is no big market, there is no professional market to do this stock clothing, so his market is unique, and is also in line with the "dislocation" principle in the market competition.

In this way, a dream market in the tail cargo market was lifted.

Breaking cocoon into butterfly, the tail cargo can be very beautiful.

According to statistics, in 2007, China's clothing inventory reached 20% of the production volume, about 12 billion, and the annual growth rate remained at 5%. according to the normal growth rate, and 2010 will reach 13 billion pieces of clothing tail cargo.

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In 2007, the total annual output of China's leather shoes was about 10 billion pairs, accounting for 40% of the total leather shoes output worldwide, while leather shoes sales accounted for 41% of the total sales of shoes.

If calculated in proportion to 10%, only 1 billion pairs of shoes will be produced annually.

Internationally renowned clothing brands like Adidas have only 1 billion years worth of inventory in China in just 09 years. In the past 09 years, Heng Yuan Xiang's products were backlog of 250 million to 300 million yuan, AOKANG was 120 million to 160 million yuan, and the brand new "ME&CITY" launched by the United States of America has dropped to 1 billion in the first quarter of 2009.

What is the way to get such a large amount of clothing and tail goods? Shen Haorong, chairman of Shenda clothing city, replied, according to my years of experience in clothing management, combined with the research of some scholars and experts, I can make the following four points.

The first is the tail product of the brand product, or the original single tail cargo.

These goods are left behind by the domestic manufacturers after the production of foreign orders. The style and quality belong to the same batch with foreign orders. As the manufacturers have made money, the rest of the products will be sold at a very low price, usually lower than the cost price.

The second is the foreign trade tail cargo.

These products were originally designed for export, but they were converted into domestic products because of minor problems.

For example, the English characters on the clothing are printed wrong, or some color differences, the yards are not consistent, and jumpers can not be exported because of the reasons for jumping.

Such products are cheaper and sell better.

Third kinds of tail cargo.

Processing enterprises feel that these orders are good in style and think profitable. After completing the order task, they purchase the same or similar main accessories and continue production, then wholesale them to each wholesaler, then flow to all parts of the country.

The fourth is the off season cargo.

That is to say, the remaining goods at the end of the season.

In the second years when the product was sold, the fabric, color or style had not kept up with the trend, especially the performance of women's clothing was more obvious.

In view of this, clothing and tail goods are more normal products, and products must be sold, so they must find the market.

According to the survey, more than 1 billion of China's middle and low income groups have huge consumption enthusiasm for the economical clothing and tail goods. They often go to some discount stores to shop.

With the special tail cargo market, manufacturers can relieve the worries of inventory, and the middle and low income class have a consumption heaven.

Throw away the burden, the road of pformation is wider.

It is understood that for the most part of the clothing industry, Shen Haorong has a deeper plain feeling in the deep garment industry: Hangzhou's Jiu Bao Qiao is the place where I was raised by me. Large and small clouds gather nearly 10000 garment enterprises, most of them are family workshops, or processing and manufacturing enterprises. A small number of branded enterprises are also very tired, often dragged down by unsalable, inventory and trouble, and the road to brand pformation and upgrading is very low and difficult.

When did the clothing enterprises in their hometown live more easily and more dignified? This is actually the source of Shen Haorong's establishment of the fashion market.

China is a large garment producing country, and also a large country of costume and tail cargo.

But the way to upgrade the brand of Chinese clothing products is very difficult. Since the outbreak of the financial crisis in 2008, export orders have been sharply reduced and inventories have been increasing.

As a peasant entrepreneur, the plain feelings of a clothing entrepreneur just suit the pformation and upgrading policy formulated by the party and the government.

After the financial crisis, the Hangzhou government issued the "2009-2011 Hangzhou textile and garment industry restructuring and revitalization three year plan of action" to adopt policies, funds, build platforms, and many other measures to promote clothing manufacturers to take the road of brand upgrading and pformation.

The birth of Shenda clothing city coincides with the government's plan.

Zhou Zhen, general manager of the canaandi garment factory in Hangzhou, Jo Sheng Jia village, is very impressed by the good fortune of the costume market.

Her mind expressed the whole industry's aspirations: "I came from the old home of Anhui to start a grassroots business. What I value is the complete set of the Hangzhou apparel industry chain. Although it has started from scratch, it has started a garment processing enterprise step by step, but the less burden it has in the development process, the better.

I have seen a lot of enterprises that want to upgrade and pform. One is not sure to produce tens of thousands of stocks, and even the road of development is aborted.

With the special tail cargo market, clothing enterprises can not take stock of their worries, and enterprises can take the road of innovation and pformation and development more boldly.

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