The Price Of Cotton Is Falling, But The Price Of Clothing Is Rising.

"Raw material rise" is questioned.

In the northern region, the largest wholesale clothing distribution center in Beijing zoo wholesale market, a franchise middle-aged.

In Xidan mall of Beijing, a salesperson of a famous feather and down brand told me that the price of a similar item last year was 800 yuan, which was 1200 yuan.

Jiao Jiao buys a woolen coat every winter. She said that the price of coats on the market has made her "sweat" this year. "Most of the brand's coats this year are close to three thousand yuan, and the same quality is two thousand."

For the reasons for the rise in prices, retailers believe that the increase in upstream raw material prices and the increase in labor costs are the main reasons.

The owner of a cotton retail store in Xuanwu District told me that the Xinjiang cotton in the shop is 20 yuan a Jin, and Shandong cotton is 27 yuan a kilogram, while the same Shandong cotton sold 15 yuan a Jin last year.

The rise of cotton prices directly led to the rise of cloth. The shopkeeper told me that the original printed cotton cloth of the same quality was 17 yuan per meter, and now it has risen to 26 yuan to 28 yuan.

The industry pointed out that cotton prices rose directly affected by the main cotton producers, that is, the high price of the home textile products industry.

And the price of fiber, polyester and cotton substitutes driven by this is the real worry of the market.

According to the data released by China Cotton Association in November 23rd, China's cotton price index dropped by 474 yuan to 27881 yuan / ton on the day of cotton throwing and storing and futures market slump. Compared with the high point of 31302 yuan / ton in November 11th, China's cotton price index dropped 11%.

The price of cotton fell, but the price of clothing did not fall.

And insiders told the author that raw materials are not the most important factor for brand clothing enterprises.

Take grey duck down as an example. At present, the grey eiderdown of 10 yuan per 100 grams has now risen to more than 20 yuan. On the face of it, the cost price has doubled, but a down coat is more than 100 grams, and it will increase the cost of more than ten yuan.

In addition, the production cycle of general brand clothing is more than six months, that is, as early as this spring, it has already begun to produce winter clothes.

The price of raw materials in spring is not so high, so the cost of winter clothes can not be measured by the price of raw materials.

If we have to say that the price of raw materials will affect the retail sales of garments, that should not be reflected until next spring and summer.

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A brand clothing marketing director told the author that the impact of the clothing price increase on the market is not very large. Even if the price of the mature brand is rising, there will still be a steady passenger flow and the performance is steadily rising.

For the market unstable foundation, imperfect channels, and entering the shopping mall that do not match the brand expectations, the overall price rise of clothing has a serious impact on this market, or it has been eliminated in the price rise.

For processing plants, the scale of the processing plant, because there are sufficient supply of goods and large brands of booking will not be reduced, less affected.

But for small processing plants, there is no mature customer source and orders of small processing plants have a great impact, it can be said that they broke their lifeline.

A certain brand clothing operator Liang also confirmed the market reaction to the author. For a brand clothing manufacturer like them, it will usually sign a contract with the manufacturer in February and March. The manufacturer will only execute the contract according to the contract, and will not suddenly rise in price.

At present, the pricing power of brand clothing is generally in the hands of brand operators, and the expense of shopping malls has not been raised at present.

"The price of labor has increased significantly over the past two years, and the average wage of garment enterprises has risen from 1100 yuan to about 1500 yuan, and sixty or seventy yuan has been made for a fur coat, and now there is no 100 yuan to go down."

Liu Lianhong, President of Hebei garment industry association, felt the pressure brought by the rising labor force to the garment enterprises.

Lee, a retailer, also felt the pressure of rising costs. He told me that the waiter's wages increased by 500 yuan this year, and it is very scarce.

According to the author's understanding, the current price rise generally, pportation costs, labor costs and other expenses led to the rise in price expectations.

A salesperson of a famous feather and down brand in Xidan mall told me that this year's new down jacket was priced at 899 yuan, but the manufacturer felt that the price was too high to affect sales. Recently, the price was adjusted to 799 yuan.

For the next spring and summer clothing market expectations, whether brand operators, processing vendors or retailers, most of them think that they will rise by about 20% over the same period.