Shoes And Birds, Birds And Birds Continue To Be Afraid Of Marketing, And Then Push The New Internet Drama "Silly Embarrassing".

In addition to making excellent ideas. Advertisement I have been committed to network marketing Besides, the noble bird also picked up a road that nobody cares about - net drama marketing. Guirenniao Following the "natural sports maniac", once again through in-depth cooperation with Youku, launched the first domestic network reversal drama "confused embarrassing". The "bird of happiness" promotes the idea of "Happy Sports" to hundreds of millions of netizens, especially the network TV play, and presents it to the audience with the interactive mode of the reverse plot and the audience.

The concept of sports happiness has gradually become popular among the people. With the great success of the net drama, it also inspires the miracle of the brand. Since 2009, the brand of expensive bird has made remarkable achievements from advertising to enterprise management, from product development to sales performance, especially the idea of "sports happiness" put forward by many young consumers. In April this year, it launched the first homemade net play, the first domestic sports theme drama "inborn sports maniac", which has received a good response. For the reinvestment of the network drama, the relevant person in charge of the bird and Youku is very confident in the ratings of the network drama.

"We will continue to work hard on the road to explore the Internet homemade drama," Pan Qin, vice president of Youku, said. "The detective of confusion" is the latest online drama of Youku. This is another heavy attack of Youku in the field of Internet self made drama after the "natural movement maniac" and "hip hop Quartet". Relying on the unique script story, the new team of acting staff and the viewing characteristics of the Internet audience, the "silly detective" dedicate a unique network drama feast to the netizens.

Wei Ming, vice president of Youku's senior operations, said the "embarrassing embarrassing investigation" is a joint effort of Youku to join hands with the birds and birds. When designing the script, Youku took full account of the integration of the series of sports products, such as the products of the birds and birds, sports shoes and basketball clothes. Through the ingenuity and layout of the creative team, the ultimate goal of enriching story story and enhancing brand influence is finally achieved.

In this regard, the responsible person also said that the Internet should not be regarded as a supplementary channel for the dissemination of traditional advertising information, but a sharp tool to influence consumers. Apart from extensive exposure, deeper communication is needed to narrow the relationship between the brand and consumers. One of the important reasons is that the customized online drama can be customized according to the enterprise's own brand concept. In addition, he also revealed that in addition to traditional portals and videos, the "noble bird" in the new media marketing, in the future will be in SNS, micro-blog, mobile Internet media and other aspects of bold exploration.