Female College Students Become Rich In Hand-Made Leather Products

Advocating primitive and returning to nature is a longing for urban residents.

PuJie, a bright and beautiful Guiyang girl, after graduating from University, having experienced the difficult choice of "continuing to be a senior wage earner" or "being a little boss from scratch," is now a female boss with 3 stores.

In 2002, after graduating from graphic design major at the Guizhou art school (formerly the school of art of Guizhou University), Pu Jie found a product designer's job in a well-known leather goods enterprise in Guangzhou, holding a monthly salary envied by his relatives and friends.

However, Pu Jie is not satisfied: "I am a girl who likes to pursue fashion life. I like to shop, see what I like or buy it on the spot, or go back to buy materials myself DIY".

After several years of work, Pu Jie resigned and returned to Guiyang.

In order to continue his hobby, in 2005, Pu Jie opened the first shop on the municipal road, the name is "self assertion".

The price of handmade bags is mostly forty or fifty yuan, and each bag is designed by Pu Jie.

"At that time, the market was very popular with hand made cloth bags, and all my pieces sold well.

Moreover, with the increasing number of customers, my production is in short supply.

Whenever he sees his works being bought, Pu Jie has a sense of accomplishment.

When she opened her shop to satisfy her interest in creation, Pu Jie gradually had a group of loyal customers, so she looked for materials, bought tools, bought processing equipment, and set up her own studio, starting her bags all day and night.

When making cloth bags, many old customers urged Pu Jie to do some leather products.

"Making leather bags is very different from making cloth bags."

Pu Jie told reporters that she was not very skilled at the beginning, and her hands were punctured many times.

However, the iron heart has to worry about making a lot of fuss about the brand of "self assertion". She uses her mouth to suck and suck her pain and continues to sew.

To buy leather, buy hardware accessories, constantly changing to do all kinds of things, from then on, whenever there is time, Pu Jie is a cow bag, and he is obsessed with the manufacture of hand-made leather products.

She showed her masterpiece to her friends and got everyone's affirmation and praise.

A few months later, Pu Jie found a storefront and worked with friends to open the first "self advocating" handbag shop. The "self assertion" LOGO was also officially registered.

Shop is not big, but the characteristics are distinct. Once opened, it attracted a large number of different age customers' eyeballs, and looked at satisfied customers. Pu Jie smiled happily.

With the development of the shops, Pu Jie found another defect, that is, almost all the packages that had been sewn out by hand were similar. At the same time, the stores such as "Red Valley" and other famous chain brands have already been in the streets and streets. The risk of competition with them is too great.

So, Pu Jie played the popular elements he learned from fashion magazines, TV and Internet and infiltrated into the hand-made real leather bags.

Unexpectedly, new products were listed for less than a month, not only being praised by local consumers in Guiyang, but also attracting customers from other countries.

A Guangzhou customer called her to say that the handbag girl bought in the shop was very fond of it and wanted to buy some more.

The customer also consulted whether he could maintain long-term business cooperation with Pu Jie.

At the same time, for many customers' consultation, Pu Jie gave the knowledge of leather maintenance tips and dermis identification tips to customers. These thoughtful services further increased the turnover rate of the buying population.

In order to meet the different needs of customers, she also gradually improved the leather products she designed, from a single bag to leather goods, wallet, ornaments and other leather goods, or gorgeous, or simple, or simple, the style of the dazzling, customers can buy a single product, you can also choose a variety of collocation methods.

At the same time, the store can also make customers' favorite styles of bags according to the requirements of customers, or print on wallet and backpack.

"The products I designed before were more self centered, and later products were more practical.

In addition, I have made considerable improvements in store design, interior decoration, merchandising, color lighting and leather making.

We have invested very good raw materials and design, and have made up our minds to make the "self assertion" a fine product of the local fashion group in Guiyang.

Speaking of the future, Pu Jie is full of confidence.