Cotton Price Callback &Nbsp; Consumption Upgrading Space Big Home Textile Enterprise Performance Is Better.

Soaring cotton has recently plunged to the highest level in recent years, falling by 25%.

On the reporter's visit, most home textile listed companies said this year's

The price of new cotton has dropped sharply.

As of the closing date of 24, Zheng cotton's main contract has dropped from 33720 yuan to 25000 yuan per ton, and in just 13 days, Zheng cotton has set a huge decline of 25%.

Analysts believe that the current round of cotton prices plummeted mainly two factors.

First, the government's series of control measures.

On the -10 day of November 8th, for three days in a row, Zheng merchants sent seven successive notices to prompt investors to invest cautiously, while the state's supply of cotton increased gradually.

According to the people's Republic of Urumqi Railway Bureau, according to the arrangement of the relevant departments, by the end of December, the railway should ensure that at least 1 million tons of Xinjiang cotton came out of Xinjiang, which has exceeded the amount of cotton used in China for one month.

"Xinjiang cotton is now sending at least 300 vehicles per day, almost unprecedented."

Analysts said that due to the early growth rate too high, in the case of intensive policy, profit funds fled quickly, resulting in a sharp fall in cotton prices.

According to fried cotton guest description, the current round.

Some analysts pointed out that at present, the contradiction between supply and demand of cotton has not been effectively resolved, and its price is unlikely to fall. Cotton prices are stabilizing at the level of 22000 yuan / ton.

Home textile industry has huge consumption space.

Cotton prices have risen rapidly this year, breaking through 20000 yuan / ton mark, up nearly 50% from 14000 yuan / ton in the same period last year.

Affected by soaring cotton prices, bedding increased by more than 30%, and autumn and winter clothing prices have also been raised.

A home textile listed company talked to reporters.

The rise of cotton prices, such as bedding and other home textile products, has not hamper the sales market. Many consumers still buy Bedding, and the traffic of shops is still very large.

Although cotton prices have risen very high, dealers and consumers alike believe that prices will continue to operate at a high level, and cotton quilts are residents' necessities, which has led to "boom in supply and demand" under the background of high prices.

Yang Zhaohua, President of the National Association of textile and porcelain, made a working report at the five executive director meeting of the China Textile Association. In his report, he pointed out that in 2010 1-8, the home textile industry had overcome the impact of the rapid increase in the cost of raw materials such as the substantial increase in raw materials, labor and other factors, and consolidated production and marketing exports to the momentum of development. The production efficiency was further improved, and profit margins and employment rates continued to improve.

According to the statistics of National Bureau of statistics, 2536 home textile enterprises above Designated Size reached 1-8 yuan in gross industrial output value in the month of 1-8, an increase of 25.1% compared with the same period last year, and the delivery value of export was 35 billion 384 million yuan, an increase of 17.66% over the same period last year. The main business income was 129 billion 140 million yuan, up 25.37% over the same period last year.

The profit margin is 4.63%.

According to the consumption habits of developed countries, 3 categories of clothing, household textiles and industrial textiles consumption (according to fiber consumption) should account for 1/3 of total market consumption.

But China's clothing consumption accounts for about 65% of the total, while household textile consumption accounts for only 23%, and household consumption accounts for less than 1% of the total consumption expenditure per household.

From the actual gap between home and abroad home textiles consumption and the future development trend, China's home textile industry has great room for development.

According to CIC consultant, the consumption concept of Chinese textile products is gradually changing. With the gradual improvement of the design and technology level of our enterprises, the huge consumption potential of the home textile market will be released.

Urbanization drives home textile market to grow {page_break}

In the textile industry, the CIC advisor focuses on the rapid development of home textile sub sectors.

Chinese home textile is in a period of scale driven growth. American experience shows that home textile consumption is in a rapid growth period when the per capita disposable income is in the 1000~5000 dollar.

Over the past ten years, China's home textile industry's gross output value has been growing at an average annual rate of nearly 20%. In the coming years, with the continuous progress of China's urbanization process and the increase of wedding age couples, the domestic textile market will continue to grow, and the industry leading enterprises will have double opportunities to expand the market share and increase share.

Nowadays, China has entered the acceleration stage of consumption. The clothing consumption expenditure of urban residents is far higher than that of rural residents. In 2009, the per capita clothing consumption expenditure of urban residents in China was 1284 yuan, while the per capita clothing consumption expenditure of rural residents was only 233 yuan.

As a result, home textiles and other growing industries are favored by the market, especially the consumer company, which is expanding its sales channels to the three or four tier cities and rural markets.

Some analysts believe that the growth of disposable income of residents needs the promotion of national policies. It is expected that the relevant policies will be introduced in 2011, which is the final driving force for the textile and garment industry, and the biggest benefit of the plate in 2011.

Brokerages also generally believe that the property pactions of the 70 major cities in China are stable, and the price volume of some two or three tier cities is rising. China's continued urbanization process and consumption upgrading will provide strong support for the needs of home textile industry.

"Brand" drives the home textile industry into growth stage

After the soaring cotton prices and the passive price increase of textile products, many textile enterprises recognized the advantages of high-end products.

Xu Bohua, chairman of waltay international textile, believes that if the enterprise wants to continue to survive, it has to change direction, improve product quality, develop new market, and expand profit space as much as possible.

"Facing the price bottleneck of textile raw materials, enterprises should speed up industrial upgrading, increase product innovation, develop products with high added value, and strive to seek the path of enterprise development and innovation. This is the key to the survival of enterprises in adversity and the root of the development of textile industry."

Sun Huaibin, director of the information center of China Textile Industry Association, said.

At the 2010 Home Textile Forum in China, Wang Wei, deputy director of the consumer goods division of the Ministry of industry and commerce, said that the state ministries and commissions will focus on regulating speculative speculation of cotton and other raw materials, and support the channel building and independent brand development of textile leading enterprises and brand enterprises.

Wang Wei said that the Ministry of industry and Commerce will speed up the pformation of manufacturing in China from "processing and manufacturing" to "design and manufacture", and guide the powerful foreign trade enterprises to extend the industrial chain to a more high-end industrial design chain and lay a foundation for later domestic and international sales channels.

It is reported that next step, the Ministry of Commerce and other relevant ministries and commissions will also focus on independent brand products, including civilian products boutiques and other channels to solve the problem of docking.

CIC believes that a comprehensive analysis of financial strength, brand influence, operation management and design and research and other factors, we believe that the market share of leading enterprises will gradually improve, and the market concentration of home textile industry will continue to improve.

It is estimated that the growth rate of the home textile industry will remain at around 17% in the next 5~10 years. The leading enterprises such as Luo Lai home textiles, fuanna and Meng Jie home textiles will have an opportunity to develop. They are expected to grow faster than the growth rate of the industry. The development of these enterprises will be the focus of development in the future by speeding up the development in depth and developing the blank market.