Shanzhai Fashion: Fire &Nbsp; Big Name "Dead".

Shanzhai fashion: oneself fire big name "dead".

The word "Shanzhai" is derived from Cantonese. It is "small, small scale" or even "underground factory". Its main characteristics are imitation, speediness and popularity.

Since the beginning of 2007, with the popularity of Shanzhai mobile phones in China, Shanzhai has gradually penetrated into all fields, and has evolved into a new cultural phenomenon in the public life.

The so-called "Shanzhai" in the early days is similar to the model: the cottage manufacturers decide their own copycat products, then lock the popular brands in the products, and finally cheat consumers through imitation packaging and similar names.

In popular terms, it is "brand name".

There are many such cases in the domestic clothing market.

The French luxury brand Dupont (s.t.Dupont), which was acquired by Hongkong Disheng group in 1987, began to enter the Chinese market step by step.

The so-called "big tree" attracts the wind, its loud brand appeal and huge commercial value, so that the domestic Shanzhai merchants see profitable.

As a result, with the emergence of Dupont in France, the successive domestic Dupont has come out.

Nowadays, dozens of companies have been searched for Alibaba on the Alibaba website.

"Haining Dupont Clothing Co., Ltd.", "American Dupont (Hongkong) International Co., Ltd.", "Dupont Louis Clothing Co., Ltd.", "Dupont Shijia Industrial Co., Ltd.", "Zhejiang Dupont Clothing Co., Ltd."...

Looking at the introduction of these companies, most of them did not mention any information related to Dupont brand in France.

In the introduction of a small number of companies that mention authorized information, all of them show that their brand originated from France and has been authorized to produce and operate in the country.

However, it is worth noting that the authorized source brand of these brands is not "French DUPLESSIS", or "French brand NIDDY (Shenzhen Dupont Louis)", which has nothing to do with the real French Dupont (s.t.Dupont).

Among them, the most similar with Dupont (s.t.Dupont) are Zhejiang Dupont clothing limited and American Dupont (Hongkong) International Co., Ltd.

On the official website of Zhejiang Dupont apparel Co., Ltd., the word "Dupont" appeared, and it was marked as "the only French Dupont dress limited company authorized to" SIDU "brand in China.

However, after referring to the official website of Dupont s.t.Dupont, there was no introduction to "SIDU". At the same time, the LOGO logo used by the company was "si.dupai", which was obviously different from "s.t.Dupont".

However, the English name of Dupont (Hongkong) International Co., Ltd. directly adopted the word "Dupont", but in the company's introduction, it did not mention the relationship with the French Dupont.

It is the emergence of these "Dupont" people that make people foggy, making it difficult for consumers to find out the way.

In the Dupont bar of Baidu post bar, almost every day, people ask whether Dupont is the most authentic one, and the answers to them are often varied.

And many "Dupont" have fallen into vicious competition with each other.

From the beginning of the price war to the end of the price war, the battlefield has also shifted from large shopping malls to wholesale markets. It has been reported that in a wholesale shopping mall near Changchun Railway Station, a stall owner shouted "Dupont jacket 25 yuan".

A luxury brand that is so good has been artificially pformed into a cheap stall.

In 2006, a "Dupont" jacket was checked by the quality supervision department. The result is that the pH value is not qualified, making this brand even worse in the minds of consumers.

But now, the real French Dupont is lost.

In 2006, when his new CEO Alan Klevi took office, he began to focus on brand revival.

He paid particular attention to restarting the market in China.

At present, Dupont has opened 135 stores in several important economic cities in China, of which 30% are direct battalions, and the decoration, display and product settings of the shops have been greatly improved. All these actions are aimed at saving the "bad impression" of the "Dupont" left in the minds of Chinese consumers.

If France Dupont still has room for recovery, then the development of VALENTINO, the international fashion brand, is not so lucky in China.

Not long ago, VALENTINO escaped from the Chinese market.

It is reported that at present, there are as many as 200 brands of "Valentino" in the domestic market. Through the bloody price war among these brands, the VALENTINO of high fashion has spread all over the streets and streets at tens of yuan, and Valentino has been dragged down from the top luxury brands of the world, and has fallen into the cheap mire of the low-grade brands.

These "Li Gui" have been flooded and sold in the market for a long time, causing many negative effects on consumers. With the exposure of the media, consumers do not know what is the real Italy Valentino.

Since we don't know, nature has lost trust in the brand.

At this point, the authentic VALENTINO wants to regain land lost in the Chinese market.

Of course, there are many international brands that are plagued by Shanzhai brands in the Chinese market. A doggerel circulated in the circle can well illustrate the problem: "kad" is everywhere, "Fox" is full of mountains; "master" is stolen from cars, "crocodile" national tour; "Goldlion", worry, worry, worry!

We should rebuke and stop this kind of cheap Shanzhai.

However, in recent years, the traditional cottage culture also appeared "evolution", and the category of Shanzhai refers to the gradual expansion.

In the fashion circle, from the advent of every season's new clothes to the dress of every star, people are more and more happy to find traces of "Shanzhai" from them. No matter whether they are deliberate imitation or unintentional similarities, they will be known as "Shanzhai" names with jokes as long as they are not purely utilitarian plagiarism.

As a result, "cottage fashion" began to become a non mainstream trend, and began to keep pace with traditional fashion, becoming the focus of attention and discussion.

It can be said that "Shanzhai fashion" itself is a very fashionable new behavior.

Fashion cottage fashion {page_break}

In the eyes of people, fashion circles have always been surging.

Nowadays, the invasion of the concept of "cottage fashion" makes the fashion circle even more peaceful.

Of course, the Shanzhai has long been divorced from its original meaning and turned into a unique spirit of the Internet age, including the humorous humor, including the progress made by re creation, including the fearless grassroots spirit.

Therefore, the cottage fashion is not only spurned by people, but instead becomes a Xinle interest in the public life. It searches for the latest Shanzhai incidents in the dazzling fashion trend, cynicism for those low-level East and West, and worship for those highly sophisticated imitation innovation.

Big stars are careless when they are careless.

Fashion circles really match the tastes of the public, and are always trying to create the latest Shanzhai incidents. It seems that they are trying to make Shanzhai fashion with a righteous attitude.

These Shanzhai fashion carriers are the big stars who swaying in public everyday.

As soon as the stars come out, the good people immediately start to search for the clothes that the stars are wearing, and which brands are they from, and then compare the details with the products on the T platform to verify whether they are genuine or fake.

If you wear a genuine product, you must be praised for your taste.

But if you accidentally wear Shanzhai goods, you have to be careful.

Remember Courtney Love because she wore a reprinted Chanel dress almost to be abandoned by the fashion industry? From the beginning to the end, Courtney Love had to blame herself for the fact that her eyes were really not good enough. From the photos taken by reporters, she was wearing too much of the reprinted dress, which was far from the genuine products of Chanel. No discerning eye could see that this was a counterfeit cottage product, but only the Courtney Love had been confused from beginning to end.

As a result, after the incident was revealed, the fashion index was not only spurned by the entire fashion industry, but even "Karl Largefeld" issued the "wanted order" in person: "no more Courtney Love will be allowed to buy Chanel products later."

Receiving the "wanted order" of Courtney Love, it was a slow apology, and immediately apologized in a sincere manner. Not only did she write to Karl Largefeld to express her apologies, but she even shot naked movies in "bazaar" magazine, in order to express her determination to go back to the future and never to wear fake and shoddy products.

Compared with the mistakes made by foreign celebrities, some domestic female stars are far from aware. Several times they have been pointed out that they are wearing counterfeit goods, but they are always discouraged and frustrated.

A jade actress, who was dressed up in a Shanzhai dress and was gossiping, came out wearing a set of 2009 spring and summer new clothes that appeared to be a luxury brand. However, it was a pity that the dress was almost the same as that of a luxury brand. The dress with the similarity of almost 90% reached the biggest leg in the details of the belt. However, the shape of the middle ring was not correct, and the texture was also different.

So, it's even harder to be a star. It's even harder to be a star. Sometimes, you may think that you can win vanity if you wear something that you can't see through a little change, but you don't know that you just acted as a "Dong Shi".

I am afraid of cheap brand.

Stars are dressed in Shanzhai, and are easily attacked by saliva.

But this does not mean that the public is against the fashion of Shanzhai.

In fact, the reason why everyone disgusted with the star's Shanzhai dress is the role of "grass roots spirit". In the eyes of the general public, the stars are usually at high allocations. The result is that when it comes to the need to make a lottery, the whole counterfeit clothes are the only way to make people laugh.

But in the opposite direction, if it is not deliberately plagiarized, it can have its own innovation while doing good imitation. Even more, it can lower the unattainable prices of the big players to the extent that they can afford, and this Shanzhai fashion is still popular.

Japanese brand Beams, Louis Vuitton classic Monogram pattern cottage into a lovely version.

Although the discerning eye can see that Beams is following the trend of LV, it does not simply copy the name "LU" to sell it, but interprets its products with a humorous spirit, so that girls can love it and make their own brand.

Let's take a look at the parity brands including H&M and ZARA.

The designers of these brands will appear at the conference sites of every fashion week every season. Subsequently, the new products of these brands will appear to be similar to those of some big brands.

But the difference is that they do not copy simply, but on the basis of the original style, add elements with their own brand characteristics.

At the same time, the most important thing is that the low price allows the general public to have the ability to buy, although the fabric and workmanship can not be compared with the big ones, but the style is similar, it also counted many people's "big dream", after all, it can still afford a large number of people.

The support of the masses has also made these brands more attractive. In the face of all kinds of lawsuits that are inevitable every year, they are ready to make millions of dollars.

This part of the cost is almost a drop in the bucket compared with its annual turnover. All of this comes from the support and applause of consumers.

Shanzhai war on T

Luxury brands never fear the "Shanzhai version" of the high street brand, because they do most of the styles, but no matter how much they use materials or technology, they are far from the original. But if this plagiarism exists among the big brands of the same level, things seem to be complicated.

However, complex things often happen, especially in recent years.

In the colourful T stage, there are often surprising "coincidence" or "similarity".

Tolerant people will say that this is a reference, good people will say that it is plagiarism, and those who are troubled will say that they pay tribute to the master.

Presumably, inspiration is something that can not be seen or touched. During the hundred years of modern fashion development, after many times of dress revolution, the styles that can be played almost all have been played. Nowadays, what designers can do is only to constantly renovate and rebuild on the original basis. Therefore, many times, drawing lessons from or copying is often only a reflection of the audience.

But in any case, this is a typical cottage fashion.

Gareth Pugh vs Chanel

Everyone says that the creativity of the new designer Gareth Pugh is new enough. But in the 2009 spring and summer series T, how do you look at the two colored stockings on the model? Is that not the main product of last season's Chanel? Well, let's pay tribute to the master.

Marni vs Prada

You really did not misunderstand, the two sets of similarities of up to 90% of the shape, one from the 2009 spring summer Marni, the other is the 2008 autumn winter Prada.

The same is lace, the same perspective, the same layer of wear, only to turn the perspective from flowers to dots, is it too naive? {page_break}

Alexander McQueen vs Balenciaga

Alexander McQueen died young, and someone said he was out of control.

Do you see whether he has the same sense of "flower armour" in the spring and summer of 2009 and the spring and summer Balenciaga in 2008? Whether it is a great minds alike or a plagiarism, everyone will have his own opinion.

Sonia Rykiel vs Jean-Charles de Castelbajac

The former is the 09 spring summer series of Sonca. Red fluffy hair and pale face should be the portrayal of the designer's own image.

The latter is a highly plagiarized Jean Charles Dekastbajk's work. This is an interesting designer. His works are interesting and childish, and his imagination is very rich.

But brilliant resume does not explain any problems. His 09/10 autumn and winter works are really like the derivation of the works of Sang Li.

If you put it in a series, there is no conflict at all.

The "copy" and "copy" of fashion godmother LADY GAGA

To say, who is the most annoying of the stars in Europe and America at the moment? Ladygaga is not allowed to let, whether it is singing, or behavior, all is amazing, and the shape of ladygaga is the most popular object of the year.

Mainland Hong Kong and Taiwan women stars flock hot, ladygaga's head, also become their necessary fashion equipment, even if the dew is also at the expense of.

In recent years, Shanzhai GAGA has also become a fashion.