Exhibition Schedule
When experienced big companies do these things, they do not try to grasp their eyebrows and moustache, but make elaborate plans.
Take a look at the table below. Have you done it?
Exhibition plan
Timetable:
(1) 12 months ago: 1, from
exhibition
In terms of scale, time, place, degree of professionalism, target market and other aspects, comprehensive expert advice is given to determine the annual exhibition plan; 2, contact with the sponsor or agent of the exhibition, get preliminary information; 3, select the venue; (generally speaking, the first time to participate in the International Exhibition, it is difficult to get the best location); 4, understand the payment form, consider the exchange rate fluctuations, determine the financial plan.
(two) 9 months ago: 1, design exhibition structure; 2, get the design approval of the exhibition management company; 3, select and prepare products; 4, contact with potential customers and current customers; 5, produce exhibition brochures.
(three) 6 months ago: 1, promotion activities such as advertising or e-mail; 2, confirm travel plans; 3, prepayment of exhibition venues and other services; 4, review the company's participation leaflets, leaflets, press releases, and prepare necessary plations; 5, arrange plators for the exhibition period; 6, order sales promotions to service contractors and exhibition organizers.
(four) 3 months ago: 1, continue to track the product promotion activities; 2, finalize the exhibition samples, and prepare a large number of samples representing the quality and characteristics of the company, label company labels; 3, make final decisions on the booth structure design; 4, plan visitors response processing sequence; 5, train exhibitors; 6, arrange interviews during the exhibition; 7, arrange exhibition site or off-site reception; 8, overseas exhibitions, you need to purchase foreign exchange.
(five) four days ago: 1, put the shipping documents, exhibition instructions, leaflets and other print copies into the briefcase; 2, take the plane to the destination.
(six) three days ago: 1, arrival, hotel registration; 2, inspect the exhibition hall and venue; 3, consult the pport operator to determine whether all the goods arrived safely; 4, instruct the pport contractor to deliver the goods to the venue; 5, contact all the on-site service contractors, determine the general readiness; 6, contact the representatives of the exhibition organizations, inform the communication methods; 7, visit the local customers.
(seven) two days ago: 1, confirm the delivery of all the goods; 2, check the rental equipment and supplies, understand its functions; 3, arrange the booth; 4, make the final decision on all the activities.
(eight) a day ago: 1, final inspection of the stall structure, equipment and supplies; 2, the distribution of promotional items to the direct distribution center; 3, the company's exhibitors, plators and other exhibitions before the final communication.
(nine) during the exhibition: 1, arrive at the venue as early as possible; 2. The first day of the exhibition will be sent to the venue.
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3. After the field observation, make an appointment as early as possible next year's venue; 4, record the situation and requirements of every visiting customer in detail, do not memorizing it afterwards; 5, do not promise on the spot for the uncertain product demand, and report to the headquarters in time for a reasonable reply.
Once a promise is made, it must be completed on schedule; 6, inform the staff of the daily situation; 7, send potential business opportunities and customer information to the company every day for timely processing and response.
(ten) exhibition ends: 1, supervise booth removal; 2, deal with business opportunities; 3, send out thank cards.
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