Shanghai: The Price Of Down Jacket Is Thousands Of &Nbsp.

This winter, a common short store in the mall.

The 1000 yuan high price of the down jacket in the department store has urged the down jacket to refurbish the shop.

Down jacket costs thousands of yuan.

"A down coats of almost the same style, sold for 1400 yuan last year, has risen to 1800 yuan this year."

Han aunt is going to buy a down jacket this winter, but it has found that the price of the down garment has increased by more than 20% this year compared with last year.

Many families on East Nanjing Road Commercial Pedestrian Street

This year, the price of down garments is generally three or four higher than that of last year. Some brands even doubled, and the price of 1000 yuan or more has become the mainstream.

In addition, because it is new, there is no discount and no sales promotion.

There are only some fast fashion brands in the mall, such as UNIQLO, GAP, and so on. A relatively affordable down jacket has been introduced, priced at 599 yuan and 999 yuan.

"Millennium cold" push up retail prices

Shanghai Apparel Industry Association said that the increase in raw material prices, including cotton, gray duck down, manpower, logistics and other cost increases, have pushed up the cost of down garments.

Last year, every 100 grams of 10 yuan of gray duck down, now also rose to more than 20 yuan, and the wholesale price of cloth from the original 20 yuan / meter, rose to the recent thirty or forty yuan / meter.

But the industry analysis, for most brand enterprises, most of the clothing used in winter this year is raw materials at the beginning of the year, when the cost of raw materials has not risen very much, so there is a certain trend of rising prices of winter down clothing prices.

The "thousand years of cold winter" has made consumers more demanding for Down garments, which is also affecting supply and demand and further pushing down the price of down garments.

The renovated shop works until midnight every day.

In the department stores, the price of high-end down coats is doubled. Citizens in order to save money, they choose to refurbish small stores or make down garments.

Reporters from Lanxi Road, East Lanlu, Dahua Village and many other down jacket renovation shop learned that some small businesses business increased by 20% over the past year.

There is a down garment processing shop opposite the East Lanlu Road market. Last year, the price of a down jacket was 150 yuan, up to 230 yuan this year, and the price of the ordinary down garment has risen from 290 yuan last year to 380 yuan.

The owner of the store said frankly that the price of the small shop has also been raised because of the strong rise of duck down and goose down this year.

In a down coats shop in Dahua community, shopkeeper Wang is busy measuring the size of her customers.

"Often a girl asks a magazine to ask if we can do the above design. If the procedure is very complicated, we need to add some manual cost."

"Basically, I have to order more than ten pieces of clothing every day, which is too late for me to do."

Gu boss said that even though he had hired five or six clothing masters, he was still busy. In the last two weeks, he worked overtime until one or two at midnight.