"Korean Wave" Arrives At Jin &Nbsp; How Does The Local Textile And Clothing Match?

　　 "It is said that the summit of international trade exchanges between China and Korea is to be held in Jinjiang, is that right? Can I make an appointment in advance?" as early as the preparatory period for the summit, many enterprises heard the news and entered the hotline for consultation. On the day of the summit, there was a full expectation.

Ahn Chil Hyun, who signed Korean star as spokesperson. Doctor bird With the Korean style VLOV, Quanzhou's brand of shoes and garments and textiles has emerged in the past five years. How deep is the cooperation between Quanzhou's textile and garment industry and the Korean textile and garment industry?

At the summit, the newspaper invited 40 participating enterprises including footwear, clothing, textile fabrics, etc. to take part in the questionnaire survey, and invited some enterprises to have an interview, so as to get a deeper understanding of the docking status and cooperation prospects of the spring and Han textile and garment industry.

Flying in Korea once a year

Learning "Korean design"

Not surprisingly, the marketing and design team of St. fox clothing weaving (China) Co., Ltd. will fly to Korea this week to visit the market frontline. This is the plan set by the company at the beginning of the year. "The last trip to Korea during the year. Our marketing and design team flew at least once a quarter to Korea to understand some frontier information. Chen Chaoying, executive deputy general manager of St.

Even though the company has no cooperation with Korean enterprises or related institutions.

Half of the 40 participating enterprises involved in the survey had no experience in cooperation with Korean enterprises or related institutions. However, the survey results show that 80% of the enterprises "go to Korea at least once a year" for the purpose of "further understanding of the Korean clothing industry and strengthening exchanges and cooperation". Among them, 25% of enterprises will fly to Korea every quarter.

As for the finished garment industry, South Korea is at the forefront of the design trend. There are many bold and innovative design ideas, which deserve our learning. Our company has not worked with the Korean counterparts, but will often fly to the market to catch some trend information and prepare for the next season's design. Wang Tianyi, director of Hongkong men's clothing, said.

Flying International Holdings Limited has a long-term cooperation with a colleague from Korea. According to the clothing department manager of the company Li Yong Xin The cooperation between the two sides is mainly about the exchange of design concepts, and the company will consider further strengthening cooperation in this area by hiring Korean design consultants. In the same mode of cooperation, wild power (China) Co., Ltd. launched a year ago.

Almost all shoe clothing and clothing companies involved in the survey said they look forward to in-depth exchanges with Korean counterparts on design concepts. "Understanding the trend of fashion and designing communication" has become the most direct form of cooperation between Quanzhou garment industry and Korean clothing industry.

from OEM To brand

Deep South Korean market

"As early as more than ten years ago, we have worked with Korean enterprises until now. What's different is that they used to put their cards on the market, and now they are pushing their brands into their markets. Cai Yangui, chairman of Quanzhou Sheng Xin fiber products Co., Ltd.

It is understood that as early as in 1997, Cai Yangui went to Korea to seek docking with local enterprises, and eventually became a partner of Korean famous enterprises such as Xiao Xing textile. Although the two sides ceased their business cooperation, cooperation has been maintained so far. "Before the domestic chemical fiber industry technology and equipment are relatively weak, in those years, OEM cooperation is a learning process. Now the technology and equipment of chemical fiber industry in our country surpass Korea. We have changed from passive to active, and sold our products to the Korean market. During the expansion of the market, Korean friends helped a lot. " Cai Yangui said that with the help of Korean friends, Sheng Xin's foreign trade business has been steadily stabilized over the past two years, and the shoe lining products can produce dozens of containers each year, and the business has been extended from South Korea to its surrounding countries.

In the survey, nearly 50% of the enterprises said they were working with local distributors in Korea to develop the market. 43% of the enterprises expressed the expectation of jointly developing the market with local distributors in South Korea, most of which were upstream enterprises such as chemical fiber and fabrics.

"Korean clothing has a higher demand for fabrics. Although this market is not large, it is very attractive for high-end high-end products. On the one hand, high demand is conducive to the technological upgrading of enterprises' self improvement, and on the other hand, the fabric supplied to Korea is not a problem in the Asian market. " A number of fabric companies from Shishi said.

It seems that on the basis of the fashion trend docking and design communication, "further exploring South Korea and its surrounding markets through the resources of local distributors" may be the next step for Quanzhou textile and garment enterprises.

Expected docking platform

Introducing the Korean wave into China

In addition to going out to explore the market, many enterprises want to introduce the Korean wave.

Chen Chaoying revealed that the main purpose of the company's trip to Korea is to seek the right line of Korean clothing brand and win its agency. In addition, four other companies, including Dragon International, also said they were looking for the right time to introduce Korean brand to China.

"There are quite a few two or three line clothing brands in Quanzhou, which are located in fashion and leisure. However, due to the weaker design in Guangdong and Jiangsu and Zhejiang provinces, brand awareness has not been fully opened and is in an awkward position. If we want to break through, the well-known Korean brand is a feasible way. Korean design has obvious advantages, can learn from us, choose well-known brands can quickly open the market, and lay the foundation for the future promotion of its own brand. Chen Chaoying said.

Dragon International, which has 2 (x) ist and many other well-known brand agents, is also very optimistic about the development of Korean brands in China. But Cai Zhuolong, chairman of the company, also said that finding the right brand is a difficult project, hoping that the government and the media can organize more activities to build a docking platform to help enterprises introduce the Korean wave.

In this survey, 93% of the enterprises expressed the hope that the government and the media would be able to further docking Korean counterparts. The group went to South Korea to study and study; invited South Korea's excellent enterprises to visit the local government; regularly transmitted the latest trends in Korea, business trends and other information. Enterprises hope to touch the trend of Korean wave through various forms of activities.