Dongguan Cha Shan Town Brand Clothing Neon Stunning Hefei

Following the exhibitors' China Food Expo, the tea mountain town of Dongguan, Guangdong province again launched a heavy blow, and many brand clothing enterprises concentrated on the appearance. "Tea mountain elements" will set off a "clothing storm" in Hefei, so that more people can feel the style of "famous brand clothing manufacturing town in China".

Garment industry is one of the pillar industries in Cha Shan town. This year, the town put forward the idea of "adjusting the structure, building new towns, turning corners to promote development", and actively accelerating the spanformation of the mode of economic development, vigorously grasping the independent innovation, and further promoting the industrial structure adjustment and spanformation and upgrading.

With the principle of "government setting up and enterprises singing opera", we encourage garment enterprises to take part in the clothing fair with strong professionalism, large scale, high quality and popularity, and promote the development of domestic and foreign markets, and further enhance the overall visibility and influence of tea clothing. This is an important embodiment of the guiding ideology.

　　 Brand clothing Collective debut

Yesterday, the Dongguan brand clothing and accessories (Hefei) Fair opened, which is Dongguan's recent exit. Exhibition One of the highest specifications in the activity has received great attention from all walks of life.

As a "famous brand garment manufacturing town in China", the brand clothing of Cha Shan town has been unveiled at the exhibition fair. The exhibition area is 567 square meters. A total of 7 garment enterprises are exhibitors. They are Dongguan City, Dongguan, Guangdong, Guangdong, Shanghai, Tianshun Garments Co., Ltd., Dongguan super Clothing Co., Ltd. and Dongguan zhe Textile Garments Co., Ltd.

The exhibition products include 4 categories of children's clothing, swimsuit, men's clothes and paper (adult and baby paper diapers). The exhibition activities take "the famous town of Chinese brand clothing" as the theme, and take the model of "centralized exhibition and unified special installation", and make a full appearance, showing the regional brand and image of the clothing industry in the town, which has become the focus of all sides.

In order to encourage enterprises to actively participate in exhibition, lighten the burden of enterprises and enhance enterprise confidence, Cha Shan town specially allocated funds to subsidize garment enterprises to participate in the exhibition, and subsidized the travel expenses of more than 3000 yuan for each exhibitor. In addition, Cha Shan town also fully subsidized garment enterprises to visit this exhibition.

More and more brand enterprises

In recent years, Cha Shan town has strongly supported the development of the garment industry relying on the advantages of the garment industry, and the garment industry has already left the family. workshop This type of production has stepped onto the road of modern enterprises. It has initially formed an industrial cluster to enhance garment manufacturing and support the development of related industries. It has become one of the pillar industries in the town of Cha Shan, and continues to move towards the direction of both domestic sales and exports.

At present, there are 567 garment enterprises in Cha Shan town, and the output value of garment industry reaches 5 billion 384 million yuan. There are many kinds of clothing products in the town, including fashion, windbreaker, underwear, casual wear, children's clothing and so on. There are nearly 20 garment enterprises with their own brands. There are a large number of clothing brands in the international and domestic markets, such as sparrow, rabbit, mam, MEDEO, super naughty, Ayata Kasenko, live, baby, DCGIRL, Daisy, Tucker, Martha, jarge, Nox, new wind, flying, Megi, Ying, Mei, Hui Si and so on.

Cha Shan also has an international fabric and accessories trading center with a total construction area of nearly 100 thousand square meters and more than 1500 berths. It has initially formed a garment industry chain with garment production as the core, covering computer embroidery, accessories production, cloth distribution and other related industries, providing necessary spare parts for garment manufacturers in the tea hill town and gradually forming a scale. {page_break}

In the years of development, tea hill clothing has trained a group of skilled workers and technical backbone. At present, there are more than 6.5 employees in the garment industry of this town, of whom more than 5200 are technical management personnel.

Tea mountain clothing occupies a large share in many large wholesale clothing markets in China. The domestic market of products covers over 2/3 provinces and cities in Harbin, Sichuan, Fujian, Guangdong and Guangxi, and exports to many countries and regions such as Southeast Asia, Europe, the United States and Hongkong.

Striving for famous brand names

Cha Shan Town Committee and town government have attached great importance to the development of garment industry. In recent years, Cha Shan town has led garment enterprises to actively create their own brands, further improve the independent innovation system, promote the development of industrial clusters, and encourage enterprises to become bigger and stronger. In 2010 -2015, Cha Shan will strive to achieve the breakthrough of famous brand name "zero", and strive to create more than 5 famous brand products, famous trademarks, famous brand products or famous trademarks in China.

Cha Shan town will focus on cultivating a number of advantageous enterprises in brand design, technology research and development, marketing channel construction, etc., and guide enterprises to actively introduce advanced production and processing technology, realize the introduction, digestion, absorption and innovation of technology, strengthen the design, promotion and management of product brand, enhance popularity, increase reputation and establish credibility, and enhance the proportion of independent brands in products. Increase the intensity of regional brand construction, will register "tea mountain clothing" collective trademark, expand the "tea mountain clothing" popularity and influence.

The town will also guide enterprises to strengthen cooperation in production, learning and research with institutions of higher learning and research institutions, establish long-term mechanisms, speed up the spanformation of innovation achievements; support qualified and potential enterprises to carry out technological spanformation and technological innovation on key technologies and key technologies; build a trading platform for technology spanfer among enterprises, realize the overall effect of technological innovation in industrial clusters, speed up the improvement of the overall technological level in the region, and gradually form a regional innovation system.

Building the "four most sophisticated" industrial base

Over the years, Cha Shan has attached great importance to the development of the garment industry, vigorously supported the garment industry, constantly improved hardware and software facilities, and provided a good development environment for the garment industry.

The government of the tea mountain town has issued some opinions on speeding up the development of the garment industry, the opinions on implementing the innovative town of the science and technology tea mountain project, the implementation plan of the famous brand driving strategy in the tea hill town, and the policy of supporting and promoting the development of the clothing industry by the tea hill town supporting the famous brand name enterprise development loan interest discount method, and clearly stipulates that the town government invested 10 million yuan a year and invested 50 million yuan for 5 consecutive years to promote the enterprise's independent innovation.

In addition, Cha Shan town is preparing to build the tea mountain Productivity Promotion Center, providing enterprises with comprehensive, multi-level and comprehensive services such as information technology, personnel training, financing and management. The promotion center is located in the administrative center of the tea hill Industrial Park, covering an area of 1200 square meters, with a gross floor area of about 10 thousand square meters and a total of 8 floors.

In order to give full play to the leading role of "famous brand clothing manufacturing cities in China", Cha Shan town has compiled the white paper on the development plan of the garment industry in the tea mountain, formulated and implemented a series of policy measures on accelerating the development of the garment industry, the opinions on implementing the innovative town of the science and technology tea mountain project, and the implementation plan of the famous brand naming strategy in the tea hill town, and so on. It is committed to building the tea mountain into the "four most sophisticated", namely, the highest level of specialization, the lowest cost of public operation, the best soft and hard environment, and the best technology and quality industrial clothing and flexible manufacturing industrial base.

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2010

Chronicle of tea mountain clothing

In from March 26th to 29th, Chai Shan organized an inspection tour of garment industry to Beijing to inspect the 2010 China International Clothing and accessories fair.

In April 16th, the Dongguan textile and garment industry association held the seminar on "new strategy for Dongguan garment industry to open up domestic and foreign markets" in Cha Shan town.

In June 1st, sponsored by the China clothing association, the Guangdong garment and apparel industry association and the Dongguan textile and Garment Industry Association jointly organized the "Cha Shan Town garment industry development and upgrading seminar" held by the people's Government of Cha Shan town, held in Cha Shan town.

In August 17th, Cha Shan town held an expert demonstration meeting of the white paper on the development plan of the tea industry.

In August 23rd, the jury research team, composed of experts from the China Textile Industry Association and Xia Lingmin, came to tea hill to review the work of "the famous brand clothing manufacturing town" in Cha Shan town, and unanimously affirmed the fruitful results of the development of garment industry cluster and the development of brand clothing in Cha Shan town.

On the afternoon of September 9th, the "2010 Guangdong Fashion Week - Cha Shan town brand clothing conference" jointly hosted by the people's Government of Cha Shan town of Dongguan and the provincial clothing and apparel industry association held a grand ceremony in Guangzhou TIT textile and garment creative garden. This is the first time that the garment industry cluster in Cha Shan town has shown its elegant demeanour of the tea mountain costumes with its regional brand image for the first time.

On the afternoon of November 22nd, at the national textile industrial cluster working conference held in the Great Hall of the people in Beijing, Cha Shan town was appraised by the China Textile Industry Association and the China clothing association as the "famous brand garment manufacturing town in China".