2011, The Automotive Beauty Industry Is Very Popular.

Yesterday, a manager of a car decoration company in Chongqing made a big deal: a man spent more than 70 thousand yuan to make a luxurious decoration and beauty for an American Ford bike. "Enough money to buy two domestic low-grade new cars", Yang manager sighed that the popularity of automobile consumption made the forerunners of car beauty industry a "windfall".

Statistics show that since 1997, the profit margin of the industry has been maintained at around 30% to 40%, and the annual "private car beauty" cake in Chongqing is as high as 600 million yuan.

According to introducing, car beauty mainly includes car appearance and car.

A domestic survey shows that 85% of the buyers have the need for decoration and Transformation: the buyers of medium and low grade ordinary cars are willing to pay for cars to have their own personalities; the owners of medium and high grade private cars pay more attention to car beauty.

A car beauty shop in Jiangbei told reporters that the profit margin of regular shops in the industry has been maintained at about 30% - 40% since 1997, but at least not less than 25% last year.

A friend of the reporter just spent more than 10 thousand yuan to carry out a beauty adornment decoration, experts estimate that the cost is less than more than 6000 yuan, this profit is far higher than the total "modesty" argument.

According to industry sources, the profit rate of car decoration is over 40%. No wonder some car dealers sigh: now selling cars is not as good as making cars for beauty.

According to the insiders, the beauty of cars can be small: a towel, a bucket of water, a business from scratch, single handedly can be connected to the business, wash a car to collect 5 to 10 yuan, the cost is about 3 yuan; a little money, spend tens of thousands or hundreds of thousands of people, in the road to open a professional car beauty center, the profit is very high.

A car audio beauty shop in the city has more than 40 owners per month, and the imported car stereo with a price of twenty thousand or thirty thousand yuan can be sold several times a week.

Take the words of manager Yang, "as long as the first step is to make the beauty shop of the car bigger and specialized, it will form the consumer's effect of sending money to the door."

How big is the market space of the car beauty industry? The head of an automobile decoration company has calculated an account: generally, a new car needs a professional beauty care in a year or so. Most of the private cars will carry out two decorations. The cost of 3000 to 5000 yuan is a common matter, and it is not unusual to spend more than ten thousand yuan.