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Houston MBA Visited Anta &Nbsp; The US Business Elite Praised China's Strength.

2010/12/8 11:14:00 94

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In December 7th, a number of students from Yatsenko College of Houston Baptist University and their MBA class students came to Anta to conduct on-the-spot investigation.

Mr. Zhang Tao, vice president of Anta Sports Products Limited, has conducted in-depth exchanges with Anta on its business development model, R & D strength and the development of China's sports industry.

After witnessing the overall strength of Anta and learning about Anta's business development strategy, foreign business elite believe that Anta is becoming an enterprise worthy of global concern and respect. China's sports industry market potential is worth looking forward to, and China's sporting goods enterprises have bright prospects.

The Houston Baptist University in Texas was founded in 1960. It is a private, long history of ancient American missionary schools.

HBU ranked among the best universities in the Western School Research Institute of the US Newsweek.

The purpose of the MBA class of Houston business school's visit to China is to further study the development of China's sports industry and explore the reasons for the rapid growth of Chinese sporting goods enterprises in the past ten years.

As the leading sporting goods brand in China, it is also one of the most representative sporting goods companies in China.

Anta

This has become an important stop for this exchange investigation.

In the process of investigation and communication, Anta's brand growth has become the focus of attention of many business elites.

When we learned that the sixteenth session of Guangzhou was just over.

Asian Games

On the whole, Anta has provided a complete set of award equipment for the Chinese team of the Asian Games. The award dress named "holy fire" has been accompanied by Chinese athletes once again to the highest podium. It has become the symbol of the essence of sports and highlights the strong strength of China's comprehensive sports.

The delegation said that not long ago, Anta signed NBA superstar Kevin Garnett to let more Americans know the brand of Anta. We very much hope that Anta's brand image will appear on the London Olympic Games in 2012, and let the people of the world understand Anta, because Anta is a company with strength and strategic vision.

Yatsenko is a respected professor at the Business School of Houston Baptist University. He has been concerned about and studied the development of China's sports industry.

Choosing Anta as an important stop for China's trip, Professor Yatsenko thinks it is imperative to do so. "Because we have seen a number of excellent Chinese sporting goods enterprises developing rapidly, becoming strong challengers of international brands, and excellent Chinese sporting goods enterprises like Anta. They serve the Chinese people and have strong market and brand influence in China.

From Anta, we can see the historical epitome of the growth of China's local sports brand, which is worth studying and paying attention to.

Vice President Zhang Tao also said that Anta has always been based on its homeland and is committed to producing cost-effective sporting goods, so that China's most extensive population can enjoy professional sports.

We would like to share with Professor Yatsenko the story of Anta's growth.

In June 23, 2009, Anta successfully signed the Chinese Olympic Committee and took the gold interest as the partner of the 2009-2012 Olympic Committee of China.

Winter Olympic Games

The Chinese sports delegation of the 11 major sports events, including the Asian Games and the Olympic Games, provided the award equipment.

In fact, Anta has been hoping to cooperate with the Chinese Olympic Committee for four years. When we mention Chinese sports, we can associate Anta with Anta.

To this end, Anta has been making unremitting efforts to enhance the technological strength and brand image of enterprises. With the perfect ending of the Chinese sports delegation in the Guangzhou Asian Games, Anta has undoubtedly made a step closer to this goal.