Marketing Fable: Fat Man Can'T Get Out

　　 Marketing Fable The Fat Man Can't Get Out

There is a newly established weight loss center, which has been almost empty since its opening. The main reason is that the weight loss market compete It's too fierce. In the case of insufficient funds, we can't do TV newspaper ads like large weight loss and beauty companies. If the popularity is not enough, there will be fewer visitors. The female boss of the weight loss center sees the daily expenditure like running water, but can't see how much income can balance these expenses. She is like an ant on a hot pot and doesn't know what to do.

On a hot afternoon, she stood at the door thoughtfully, looking at all kinds of passers-by coming and going outside the door, thinking about a question she had never dared to touch: "Is it time to close business?" Just when she was so desperate that she almost gave up, suddenly an idea jumped into her mind, making her eyes light, It's like seeing a lighthouse in the sea fog.

Two weeks later, an advertisement appeared in the newspaper: "Meimei Weight Loss Center 'Fat people come in, thin people come out'. At the gate of Meimei Weight Loss Center, you will never see a fat person come out. Welcome to confirm every day. If you find a fat person coming out of the gate, the center will give a bonus of 100000 yuan."

This advertisement was not only published in the newspaper, but also distributed everywhere on the leaflet. This strange advertisement attracted many people. Indeed, every day, people who come out of the gate are thin people, but not a fat person.

A few fat people in the crowd thought, I will go in and come out to see what you have to say. But even if someone deliberately made a fuss, no fat man came out of the gate. What kind of trick is this?

In fact, it is very simple to put it bluntly. The female boss had a brainwave and changed the gate into two different entrances and exits. It seems that the size and shape of the two entrances and exits are the same, but she specially installed two thick steel pipes on the inner layer of the exit. People must pass through the middle of the two pipes sideways to reach the exit gate. Of course! Between the two steel pipes, only one thin man who turned sideways could pass through.

So how can fat people go out? Of course, the door behind the weight loss center goes out!

Meimei Weight Loss Center has been busy since then. Why?

——Many curious or greedy people came to boost the momentum.

——People can't see the fat man at the door, so they must be curious to enter. When he came up with the idea, the skinny man who could walk out was naturally proud. Those who have to go through the back door must feel guilty and think, "Wow! I'm included in the fat group, and it's time to lose weight!" So they can't help but sit down and listen to the propagandist's explanation. Fat people can only go through the back door, which hurts people's self-esteem a little. So customers who come to lose weight are determined to go out of the door happily one day.

Enlightenment:

This story is about how to do advertisement , that is, how to package yourself. Look at some advertisements now, many of them are untrue, unrealistic, or even deceptive. Will such ads win the favor of the masses when they are put on the market? What the masses dislike will naturally be abandoned by the market. The most brilliant art of advertising is to first let the audience into advertising, and then become interested in products.