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China Apparel Association Releases Men'S Clothing Industry Analysis And Market Report

2010/12/9 10:11:00 58

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Clothing Association Men'S Clothing Industry

The industry is in recovery and pformation period.

2010 China

Men's clothing industry

The indicators were higher on the low level in 2009.

In 2010, new phenomena and changes such as "change of main body of gradient pfer", "queuing and listing of enterprises" and "International Brand Initiative in seeking domestic cooperation" will be targeted for future industrial development.

The overall situation of China's men's clothing industry is facing structural adjustment and pformation and upgrading. The export situation is improving and the domestic market competition is becoming increasingly fierce and will become the focus of development. How to take the creativity as the foundation and innovation as the means to improve the brand contribution rate and the contribution rate of science and technology as the goal of the product value, and to build the "four in one" brand clothing brand with good brand ecology based on quality, innovation as the soul, rapid reaction as the vitality, and social responsibility as the realization process will be an important topic for the future development of men's clothing industry in China.

China's men's wear industry is becoming more and more mature, and international competitiveness is changing from labor cost advantages to high level product development and innovation advantages, product quality innovation advantages, brand innovation advantages, and cultural innovation advantages.

In the stage of historic industrial structure adjustment and upgrading, industrial resources began to flow and restructure, industrial regional layout was finely adjusted, and industrial gradient pfer started gradually.

With the change of consumer market structure and export pattern, men's wear industry image is facing reshaping and international competitiveness is facing upgrading.

The future will accelerate the elimination of alternation.

Subject to rising raw material costs and labor costs,

RMB appreciation

With the influence of other factors, exports are restricted to a certain extent, and many enterprises are turning to the domestic market.

The moderate pfer of industries from the east to the central and western regions has become a new feature of industrial development.

The factors such as the widening of the labor gap and the increase of raw material prices have led to the recovery of small and medium-sized enterprises. The scarcity of industrial resources has accelerated the flow of large enterprises and accelerated the elimination of small and medium-sized enterprises.

Enterprises will take advantage of industrial resources reorganization, brand innovation, diversified channels and expanding financing to enhance competitiveness. The survival environment of SMEs is more severe, and men's clothing enterprises will stand out.

In the next few years, industrial resources will speed up to move to large enterprises, the profitability of the industry will be further improved, and the scale of industrial investment and production will be raised to a new level.

New trends in men's clothing industry:

First, industrial capital flows to large enterprises, and the polarization of industries further aggravates.

Small and medium-sized enterprises are facing a crisis of survival. Large enterprises take the form of industrial resources reorganization, brand innovation, diversification of channels, and expand financing to improve competitiveness, explore industrial chain cooperation, brand cooperation and other modes, and enter the era of "big business" development.

Second, men's clothing production and processing accelerated from the southeast coast to the middle.

Western pfer

The development of men's clothing industry in the central and western regions has accelerated.

In 2009, the output of the top five provinces of men's clothing production increased steadily, and the output of the central region increased significantly.

At the same time, the ways and paths of pfer are more diversified.

Third, the upstream enterprises of textile and garment industry chain extend to the downstream to expand the market of men's wear brand.

The brand concentration of the domestic market is further improved, which will bring some pressure to the development of the existing men's wear brands.

Fourth, brand channels sink, and the two or three line market has become the focus of domestic and foreign men's clothing enterprises.

With the continuous warming of the domestic clothing market, the competition between domestic and foreign brands in the Chinese market is increasingly fierce.

Fifth, capital helps enterprises achieve a new round of explosive development.

In the camp of clothing listed companies, there are men's brand enterprises joining or preparing to join.

This shows that the era of capital being king has arrived. It is probably not brand war that is going to start in men's clothing industry. It is not a price war, not a channel war, but a capital war.

Sixth, men's wear brands accelerate their entry into the international market and participate fully in international competition.

Such as YOUNGOR's acquisition of the United States new Ma company and the Chinese fir, hand in hand with Itou Tada to launch an international layout, Shandong Ruyi purchase Japanese prestige Co., and Bosideng men's clothing in the UK to set up a direct store.

Driven by the dominant enterprises in the industry, more and more brand enterprises are seeking to go abroad and actively open up overseas markets.

Brand new trend of enterprise development:

The development trend of men's wear products is serialization and leisure. According to market demand, brand positioning is further divided into fashion leisure, golf leisure, street leisure, outdoor recreation and so on.

The men's clothing marketing network will develop in the direction of composite and three-dimensional.

New modes such as e-commerce, membership clubs and fast online sales have developed rapidly, and new marketing methods such as participatory marketing, entertainment marketing and implant marketing have emerged as the times require, which has enhanced the market competitiveness of enterprises.

Men's clothing enterprises will focus on information construction and management, and make use of advanced information technology to speed up the rapid reaction capability of enterprises.

Green, low carbon and environmental protection will become the new trend of menswear consumption. The development and application of new fabrics will become a magic weapon for enterprises to achieve differentiated market competition.