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    Community Business Has No Way To Manage &Nbsp; How Much Experience Does It Take To Mature?

    2010/12/8 9:05:00 62

    Community Business Maturity


    Recently, the Wumart supermarket in Fung district has been blocked by residents because of excessive noise.

    As a new form of business in Beijing, community commerce has shown some fatal drawbacks.

    This kind of operation which is attached to the consumption of the community and harmonious relationship with the residents of the community has naturally become the most important link.


    Community

    business

    Various problems


    Recently, the three storehouse temporary warehouse of the Wumart supermarket downstairs in Fung district has been blocked by the residents. The reason is that the noise generated by the friction between the wheels and the ground of the supermarket truck has seriously affected the rest of the residents.

    This is also a recent period of time, Beijing supermarket rarely due to noise problems caused by residents containment.


    Subsequently, the reporter visited Wuming supermarket.

    Reporters at the store saw that the slogans posted by the residents outside the three storefront temporary warehouse of the supermarket and the residents who had taken the goods in and out of the supermarket were no longer seen.


    From the supermarket clerk's mouth, I know that after the residents expressed their dissatisfaction, many leaders, including the shop manager, came forward to communicate and coordinate with the residents. They did not let the situation continue to expand and had a more serious impact.

    When the reporter was preparing to consult with the responsible person of Wumart in this matter, the phone number of the person in charge was unanswered.


    It is not the first time that residents in Wuming supermarket have been involved in the Fung up.

    At the end of last year,

    Wumart supermarket

    At the time of preparation, the developer, Beijing Fortis Foundation Real Estate Development Co., Ltd., in order to facilitate the parking of the customers, has applied to the relevant departments for permission to set up 74 toll parking spaces in the living square before the building No. 6 in the area. However, the residents of the residential area indicated that the developers had allocated 165 parking spaces on the square, which obviously affected the normal life of the residents. So hundreds of owners had stopped the parking lot and prohibited the entry of vehicles.


    Reporters immediately interviewed the relevant person in charge of the super market hair, who also took the community supermarket as the main form of business. The super market said that the location of the super market was seldom selected between residential buildings, so there was no effect on the rest of the residents.


    There are few reports about disputes between community facilities and residents, but these disputes are common.

    It is understood that a supermarket specially designed for community service around a university has been smashed up in the middle of the night.


    According to the surrounding residents, the price of the supermarket has always been high, causing residents' dissatisfaction. Many residents have reflected this problem to the supermarket, but they have not been given a clear reply.

    It is speculated that the smashed glass of the shop is likely to be a long-term relief from residents' dissatisfaction.


    A resident in Huilongguan has also told reporters that the Hualian mall, which is surrounded by its neighborhood, has been "drums and drums" for a period of time because of its activities, which has affected the rest of the surrounding residents. Moreover, some amusement facilities provided for children are convenient for Zhou residents, but these facilities are very close to the entrance of the parking lot. When the car enters the parking lot, it may bump into children playing near the facilities, which brings great hidden danger to the community safety.


    Safe distance between community and business


    Generally speaking, the definition of community commerce is a territorial business with the aim of serving the people, benefiting the people, satisfying and promoting the comprehensive consumption of residents.

    It can be seen that convenience is one of the most important characteristics of community business.

    Therefore, if a businessman wants to make his store closer to the community business, the location must naturally be closer to the community as the first goal.

    But what exactly is this near boundary? The industry is still very vague about it.

    Businesses and residents are unable to give a clear definition.

    But what is clear is that if they get too close, the final result will be "very hurt".


    It is undeniable that for the residents in the residential area of the abundant times, the admission of the Wumart supermarket undoubtedly satisfied the shopping demand of the whole district and even the surrounding area.

    According to the residents of the District, when there was no Wumart, there was hardly a decent supermarket around the district.

    If you want to concentrate on buying some daily necessities, you have to take a bus to a large supermarket away from several stations.


    The admission of Wumart supermarket last year has satisfied the consumption demand of residents.

    But the noise generated by supermarkets everyday is also unacceptable to them.

    Residents said that the so-called "containment" and hanging banners, just want to get the opportunity to communicate with merchants, did not want to use legal means to the supermarket "accusation".

    {page_break}


    The reporter consulted a law firm. The director of the firm told reporters that after such a situation, residents could sue the supermarket to disturb their own lives, but first of all, it was necessary to confirm whether the supermarket land was approved for commercial use.

    If it is approved, it should be investigated if it fails to fulfill the responsibility of the general rest time when the merchant is decorating or when the truck arrives.


    "Taking some measures to reduce noise at work is the responsibility of the community supermarket, and its behavior is also a nuisance, so it is entirely possible to sue through the court to the Wumart supermarket."

    The lawyer said.

    However, there is no law specifically stipulates similar situations.

    Reporter consulting, such a lawsuit, lawyer's agency fee should be at least 4000 yuan or more.


    After some businessmen have settled in the community, some initiatives taken out of their own business considerations will have a certain impact on the lives of residents, or even infringe upon them.

    For example, a shuttle bus in a supermarket will cause traffic congestion, noise and high price problems that can be caused by narrow roads. These problems will also make the convenience of community commerce become a problem for residents.

    And the Beijing community business, which is still in its infancy, is gradually exposing various problems in its development.


    Huang Guoxiong, the vice president of the Chinese Society for commercial economy and the professor of Business School of the people's University, said that community commerce is directly oriented to the people. It is both commercial and people's livelihood projects. The primary purpose of community commerce is to ensure the basic living requirements of the residents.


    Future development of community business starts from planning


    Community business in Beijing is in its infancy, and there is still much room for future market potential. Even some people have said that the future development of Beijing's commerce depends largely on community commerce.


    Some experts once said that the ideal mode of community commerce should be a standardized business community mode called "5, 10, 20", that is, community residents can reach community retail outlets within 5 minutes. Within 10 minutes, they can reach the community business center by walking or by means of simple means of pport, and can reach the regional business center by means of pportation within 20 minutes.

    At present, the state of community commerce is far from this goal, and there are already many problems when it comes to the first "5" link.


    If you want to reach some community retail outlets within 5 minutes, then community business will naturally take on the characteristics of residential despot.

    It is understood that, in fact, many real estate developers in the community design will take into account the ancillary business issues.

    But at present, the price of housing is rising too fast, so the cost of rental or sale has also risen steadily. Naturally, some small profit industries have formed a higher threshold.

    Even if some businesses enter, they will often pfer the higher rent to the consumers in the form of higher commodity prices, resulting in small businesses with poor financial strength to maintain. Therefore, there will be some large enterprises with a certain amount of capital to enter, but after entering, because of the characteristics of the operation of the enterprises, there will be noise problems like the Wuming supermarket.

    This also forms a "dead circle".


    For Wumart supermarket, this is a problem that has never been encountered before.

    For community commerce, this is a question that needs to be considered.

    If you want to do well in community business, you will have to consider comprehensively from the planning stage.

    First of all, getting along well with the surrounding residents is the most important part. Therefore, at the beginning of the business planning, it is an important part of how to not disturb the residents' lives and not infringe on the living space of the residents.

    In case of problems, we should also promptly communicate and coordinate with the surrounding residents so as to avoid such extreme incidents as smashing glass.


    In addition, there are still many shortcomings in Beijing's community commerce. In fact, the convenience store should be the basic form of community commerce. In this link, there is a gap between Beijing and Shanghai and Guangzhou.

    Because of the high rentals of shops, many shops choose catering business to reduce risks and recover costs as soon as possible, resulting in homogenization competition, which makes community business matching do not have diversified service formats.

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