Deng Hao Plays The Knitted Queen.

In the past two years, people have a brand-new understanding of knitting design from China fashion week.

Deng Hao and Liu Fang are undoubtedly the two leading designers in this field.

The former won the best fashion designer's title of 2010 in China Fashion Awards, which was successfully promoted in the Kaiser night 2010 Chinese fashion design invitational tournament, and obtained the opportunity to display works in Paris.

To this end, our reporter interviewed two designers to tell them about their design world.

November 2010, China International

Since the establishment of the brand in 1993, Deng Hao has been tied up with her "Deng Hao" brand. A brand named after her name is destined to carry the creator's boundless passion and strong style.

Deng Hao's brand is like this. From the beginning of its creation, it has established a clear style. Its style contains colorful colors, unique patterns, and the most important thing is the combination of needles and knitted fabrics.

2011 Deng Hao fashion in spring and summer

About style

Deng Hao said that it is difficult to integrate patterns into fabric.

Integrate different texture into various kinds.

At the beginning of the establishment of Deng Hao brand, the product style of needle weaving and weaving was locked.

Deng Hao said that people who make clothes know that sweater factories and garment factories are usually separated. Although the finished products that come to consumers are not different, they are only the difference of materials, but in the production process, these are two areas.

Therefore, the products in the market are basically knitted, knitted, woven and woven, and seldom combine them.

When Deng Hao created the brand, he found this problem. Others were afraid of trouble and afraid of raising the cost, so she left a lot of market space for her.

This will also extend the brand that has been better and better in the autumn and winter products to spring and summer.

"The clothing in spring and summer is mostly woven, but only woven is too monotonous, adding some lightweight knitted fabric will be more abundant."

Deng Hao said.

2011 in spring and summer, Deng Hao brand will provide consumers with more abundant choices.

About daughter

At the end of the press conference of Deng Hao brand, Deng Hao was not the only person to come to the curtain, but her team and her bright daughter.

The two mothers and daughters made three deep bow to the audience at the end of the performance, expressing their deep gratitude to the audience, and the sincerity and gratitude of the mother and daughter moved all the audience present. They were consumers, partners, media and even friends.

The daughter who graduated from London's Saint Martin School of art is not so much an assistant of Deng Hao as her partner.

Deng Hao thanked God for the common pursuit of mother and daughter in art, and the design style of her daughter did not conflict with the style of Deng Hao brand.

In the eyes of outsiders, her daughter's childhood influence has played a great role.

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Deng Hao said that in the design aspect, the daughter always encourages her, daughter's joining makes the brand more energetic.

Daughter and she have completely different growth environment, so their choice on the design road is doomed to be different.

Deng Hao admits that she is far less sensitive to her grasp of the trend than her daughter.

Deng Hao said she would also take into account the feelings of the market, and her daughter's design was more direct and bolder.

Deng Hao said frankly, with the continuous improvement of consumer aesthetic, the market will also change. For the future of Deng Hao's brand, maybe the boldness of the daughter will be more helpful to the brand. After all, Deng Hao brand should serve not only the wearer, but also the person with taste.

About the future

About the future, Deng Hao said that the brand of Deng Hao will continue to follow the line of existing style and needle weaving.

Although many fashion brands now have knitted garments, and the proportion is bigger and bigger, they are single products.

This is caused by the bottleneck of production. After years of development, Deng Hao brand has already equipped with its own brand line, including knitted parts and woven parts, as well as printing and dyeing.

Breaking through the bottleneck of the production system, the development of Deng Hao's brand needles and weaving will be more smoothly.