Baidu Direct To Plug And Play: More In Line With Popular Consumption Logic

As a consumer, if you want to use mobile devices to get

There are three core needs for providing daily services, such as going to a restaurant, first of all, finding that restaurant quickly; second, booking seats or even placing orders in advance; and third, what are the preferences?

If you can still enjoy the perfect meal, pay the bill directly with the mobile device, and then walk away with you in a smart way, with only one cell phone. This is really a great consumer experience.

But which localized life service is currently available?

Can the platform achieve this direct and smooth consumption experience?

Group buying App? Can not do it, first of all, search business will be troublesome, and after buying group purchase preferential service, some services have to advance several hours or even one or two days ahead of time to make an appointment. If you want to go to a store after booking, you can enjoy the service. It is almost impossible to achieve business in the popular shops. In addition, because it is the early purchase of preferential service, the cancellation of the service becomes a very troublesome matter. Even though the group buying website promises most of the time, it can unconditionally unsubscribe refund, but this is indeed a great burden for consumers.

WeChat service number? It's hard to do. Small explosion has a deep understanding of this. WeChat service number is one of the public numbers. It can build various services. For example, Xiao Bo has been concerned about Shun Feng's WeChat service number, which is called "express delivery" and "express logistics".

But after paying attention to the public service numbers of several catering businesses, Xiao Bao gave up the idea of using the service number, because even a strong fan of a certain business does not frequently go there to consume. The demand for small entertainment consumption is varied. Should we pay attention to the service numbers of all the small exploding businesses that may be patronized?

And as an ordinary consumer, small explosion does not require businesses to keep giving me information about promotions or promotional services, only when I want to consume, businesses directly tell me what offers or new services offered, so that I can choose immediately.

Just like many users of WeChat who do not have a lot of reading needs, WeChat has rarely opened up.

Similarly, this kind of service can not be said to be particularly anti human for non deep fans, but at least it is redundant and tasteless.

And when Baidu saw the "direct number" launched by Baidu at the Baidu World Conference and personally tried to experience the mobile one stop service, the small explosion suddenly felt that the perfect and smooth consumption experience that had been dreamed of was finally basically realized.

The page and function of Baidu direct number are similar to the nature of WeChat service. Basically, it is the official website of the company, that is, Baidu uses its own mobile Baidu and Baidu map as the platform entrance, directly searches @ seabed, or goes through the "discovery" and "proximity" functions to the nearby seabed fishing shop directly. That is to say, seabed is equivalent to using the platform system of Baidu to open a "light application" virtual shop on the mobile Internet, which can customize many services.

After entering the service page, the small explosion can be directly booked, fill in the time, number of diners and contact information and so on. After the information is set up, the location of multiple areas is selected, such as near small table, quiet, window, smoke-free zone, etc., to meet the needs of customers' dining location and environment; after selecting the location, small explosion can choose to continue ordering, and make the order in advance.

Small explosion can also choose mobile phones to pay, of course, the current direct number only supports Baidu wallet, if you do not bind the bank card, then you need to bind, then pay, and Alipay and WeChat pay the same.

This is a general experience process of a direct number. The small business thinks that the commercial form of the locallife service O2O can basically meet the needs of a consumer for O2O services and solve the "pain spot" of the two core experiences of the previous O2O mode:

First, the direct number is more consistent with the consumer experience logic than any App and service number.

Consumers, is it necessary to download the relevant APP of all services to complete the fast service in the mobile Internet? Do you need to have 100 APP or App in a mobile phone to pay attention to a large number of public numbers? This form must be anti human, and direct number is a platform for gathering many service businesses, but consumers need not pay attention to or install any applications, only need to search or query when needed to get services.

Secondly, the direct number has caught the most direct real demand of consumers.

When consumers access the mobile terminals, it is no longer information but services that need to be searched.

Consumers are not satisfied with the phone telling you what to eat nearby, but they hope to find the restaurant that you eat. You'd better not wait in line. You'd better serve the dishes in a short time when you arrive. After eating, you can pay directly without waiters' checkout. If you can make a discount, it will be even better.

These consumers dream, and businesses feel that the services that are difficult to provide are now at least possible through direct numbers.

In essence, the direct number business model is based on consumer demand, enabling consumers to easily find service providers, and analyzing consumers' needs through big data, distributing consumers to businesses, and helping businesses find potential consumers.

Basically, it is a long-term concern mode that WeChat and other consumers look for in the form of instant search. It is the biggest mode change and contribution of Baidu direct to Baidu. Of course, the direct number mode has also played a series of technical advantages such as Baidu's search technology, light application, LBS, big data and so on. More importantly, the local life service business, which has been known as "traditional", can finally make use of the direct number of "cutting-edge".