Summary Of Clothing Industry In Seven Cities Of China

　 At present, China has formed a unique clothing industry city, such as Hangzhou women's wear, Jun'an jeans, Ningbo men's wear, Shaxi casual wear, Zhili children's wear, etc.

In 2011, China's textile and garment industry is about to enter the opening year of the 12th Five Year Plan. As an important form of intensive organization of the clothing industry, the development, reform and promotion of the industry cluster in the 12th Five Year Plan are very important to the transformation of the development mode of the whole industry.

Hangzhou, the capital of women's wear

Since the early 1990s, women's clothing has gradually developed in Hangzhou clothing The influence of Hangzhou women's wear is increasing day by day. In particular, in recent years, the rapid development of women's wear in Hangzhou, with more than 2000 medium-sized women's clothing enterprises and 240 brands, as well as the Hangzhou women's clothing market, Wulin Road and other women's clothing wholesale and distribution centers.

Hangzhou women's wear Industrial Park has been included in the development center of Hangzhou women's clothing industry, and has become the development center of Hangzhou women's clothing industry.

Style: fresh without publicity, leisure without frivolity, Graceful and graceful And fashion.

Advantages: 1. Government support. 2. Hangzhou has a strong local consumption capacity. 3. Clothing design talent concentration, strong R & D strength. 4. Close to the origin of raw materials, raw materials production and development technology in the country's leading. 5. Strong logistics system support, professional wholesale market radiation ability.

Disadvantages: 1. Strong overall promotion and weak individual brand building, lack of strong brands. 2. Similar brand style, lack of personality. 3. It is partial to design but weak in management consciousness. 4. In terms of sales channels, professional market circulation is strong, but the construction of marketing channels is lagging behind, and the monopoly system is not perfect. 5. Pay attention to individual clothing style and lack of overall brand style and image.

The dominant brands and enterprises are: hangpai Women's wear She is famous for her works, such as women in the south of the Yangtze River, a famous woman, a woman in the south of the Yangtze River, a woman with a long history of love, a woman with a long history of love, a woman with a long history of love, a woman in the South of the Yangtze River, a woman with a long history of love, a woman in the south of the Yangtze River, a woman with a long history of love, a woman in the south of the Yangtze.

Ningbo, the city of men's wear

Ningbo is the birthplace of "red tailors". At present, there are five characteristics of clothing industry in Ningbo, such as diversification of fabrics, diversification of high-end brands, diversification of high-end products, and diversification of high-end products.

Ningbo garment enterprises and brands have a strong international competitiveness, especially famous for men's wear. It has formed a huge industrial cluster with the production of suits and shirts as the leader and the integration of knitted clothing, children's clothing and leather clothing. At present, Ningbo garment industry has 3 well-known Chinese trademarks and 4 Chinese famous brands of shirts, all of which rank first in China's similar key clothing cities. Ningbo has become the main export city of Chinese clothing and one of the important production bases of men's wear in the world.

characteristic:

1. Outstanding clothing brands, with a number of well-known national clothing brands.

2. Strong manufacturing strength.

3. It has a long history.

4. The brand lacks cultural connotation, and there is still a gap between the brand and the international brand.

Superior brands and enterprises are: Shanshan, Youngor, Romon group, Yixiu, Luozi, perocheng, taipingniao, Buyun, Tangshi, etc.

3. Double cannon Wenzhou

Clothing industry is one of the pillar industries in Wenzhou. Wenzhou's men's and women's wear is the "double cannon" in Wenzhou's clothing industry. After 20 years of hard work, Wenzhou garment has stridden to the forefront of the garment industry in three steps: from the factory economy of the former shop to the industrial promotion focusing on product quality management, and then to the brand management and scale operation. In 2000, Wenzhou municipal government put forward the slogan of "wear in Wenzhou", and put the building of "China's famous clothing city" into the government's work plan; in 2001, the annual output of Wenzhou's clothing reached 16.5 billion yuan, accounting for one tenth of the country's. in 2002, China Light Industry Exposition was settled in Wenzhou, which further demonstrated the important leading position of Wenzhou clothing industry in China's clothing industry.

Advantages:

1. Good market foundation.

2. Developed information.

3. Strong cooperation spirit and obvious regional characteristics.

4. The first agent franchise system in China.

5. Large scale production + large scale communication.

inferiority:

1. The obvious regional characteristics restrict the external development.

2. The positioning of brand consumption is not very clear, resulting in the style of many products is not centralized.

3. Lack of brand power.

4. The cost of family management is high.

The dominant brands and enterprises are: baoxiniao, Zhuangji, Fapai, Xiameng, Mets Bangwei, Senma, Kangnai, xuege, Haori, lijiu, Red Crowned Crane, etc.

4. Han style clothing -- Wuhan

Hanpai clothing is a strong force of regional clothing industry since China's reform and opening up. Most clothing enterprises rely on the imitation of famous brand clothing, and complete the original accumulation through foreign trade processing and OEM production, and gradually establish their own brands. Han style clothing inherits the advantages of the East and the West formed by the market of eight provinces and cities along the Yangtze River economic belt and echoes the advantages of the north and the South; it absorbs the "nutrition" of Wuhan, which is known as the thoroughfare of nine provinces and has a long history. Han style clothing with its distinctive characteristics, has taken the lead in the country as a regional brand name.

However, with the demand of domestic clothing market entering a new period of steady development, clothing consumer groups are gradually subdivided, with the clothing demand convergence characteristics are being replaced by personalization, with the shortening of fashion cycle, innovation and innovation gradually become fashion, Han style clothing has no outstanding performance in the new market competition.

Advantages:

1. Private economy as the main body and strong ability to cope with the market.

2. The thoroughfare of nine provinces, with obvious location advantages.

inferiority:

1. Talent gap.

2. Weak R & D strength and widespread imitation and plagiarism.

3. The product quality fails to meet the requirements of consumers.

The dominant brands and enterprises are: Hongren, Taihe, Maoren, Yaqi, zormie Aidi, etc.

Shanghai Style -- Shanghai

Shanghai style clothing style developed with Shanghai as the center is characterized by absorbing western art, which is new and flexible, with strong commercial atmosphere and full of popular feeling; it is elegant and steady among its beauty and liveliness, and is mostly made of silk, with soft and smooth handle, pure and natural texture, and luxurious and generous. In recent years, Shanghai style clothing has developed rapidly and has a growing influence. It has a tendency to catch up with other schools of clothing and become the fashion leader. In the Shanghai market, Shanghai style clothing takes the lead in the field of medium and low-grade clothing, and has "thrived" in the field of high-end clothing. For example, the rise of patented milk silk underwear can be compared with the international famous brand of "Su brand" underwear, the Meimei Chinese dress with the highest unit price of 54800 yuan, and is recognized as the top-level Chinese clothing in the world.

The existing famous brand stores in Shanghai can be divided into three categories: first, brand serialization and high-grade brand service; second, brand exclusive store image store, which is characterized by its new products coming on the market quickly, so that consumers can feel that the image store has led the latest fashion and fashion; The third is brand store chain store, which is characterized by its unified style, mode, brand culture and standardized service.

characteristic:

1. There are many hot spots of consumption in Shanghai, mainly concentrated in Huaihai Road, Nanjing Road, Sichuan Road and other commercial streets. Tourists are the main stream of people in Nanjing East Road, while sportswear and leisure wear are concentrated in Sichuan North Road. When developing the retail market in Shanghai, manufacturers can choose the suitable place to sell their products.

2. Shanghai people do not particularly like to pursue fashionable and novel things, but pay attention to the consumption environment, style, layout and atmosphere.

3. Domestic and foreign brands are competing to enter Shanghai and the competition is fierce.

4. To establish a modern operation and management mode of "multi variety, multi batch, small batch and low cost" in the clothing industry, further shorten the response time of clothing enterprises to the stimulation of market environment, and establish a rapid response mechanism of clothing enterprises has become an inevitable requirement for the development of garment enterprises.

5. Chain operation has been from coastal to inland, from big cities to medium-sized cities, showing great vitality and creativity. On the basis of exclusive stores and counters, it is an effective marketing means to open exclusive stores into hypermarkets, to have closer contact with chain supermarkets and hypermarkets, and to grasp the pulse of chain supermarkets and hypermarkets.

Advantageous brands and enterprises: Sili, Laike, Zilanmen, Antarctica, Saiyang beijirong, Zhaolin, sangun, Kaikai, conch, Boshi frog, Chunzhu, Hengyuanxiang, etc.

6. Hometown of shirts Yiwu Dachen {page_ break}

Yiwu has developed commerce and a prosperous market. The small commodity market is characterized by low price, complete varieties, flexible information and good reputation, and small, many, fast and new features. Dachen Town, Yiwu City, has become the "hometown of Chinese shirts". It has 580 garment enterprises, 1600 production lines with international advanced and domestic first-class production lines. Only 600000 shirts are produced, accounting for 10% of the total domestic market share.

Development stage:

1. In the early 1990s, relying on the first mover advantage of Yiwu market, Dachen made shirt enterprises blossom everywhere. Due to the low grade and poor quality of products, the results were short-lived.

2. Since 1995, Dachen shirt enterprises have experienced the survival of the fittest, adjustment and reorganization, and a number of group leading enterprises have emerged. Dachen town has made a development strategy of "looking at the international market, seeking benefits from science and technology, seeking development with quality, and promoting industrialization with informatization", which greatly improves the competitiveness of products in the international market.

characteristic:

1. Focus on building and grafting brand management.

2. Many enterprises try to extend their brands in their development.

3. Export is active.

4. The strategy of rejuvenating the town through clothing is supported by the government.

Advantageous brands and enterprises: ronsa, nendali, Jinwu, Aoge, etc.

7. Humen, a famous town of Southern women's clothing

Humen, adjacent to Guangdong, Hong Kong and Macao, is located in the center of the economic corridor of Guangzhou, Shenzhen and Zhuhai. Compared with other domestic markets, its unique geographical advantages make it more agile and convenient to obtain international popular elements and market information. Superior geographical location and flexible management mechanism make it become an industrial cluster which can respond to the market quickly, which makes Humen a major fashion production base and market in China.

Development characteristics:

1. Humen garment industry, with small and medium-sized enterprises in non-public economy as the main body, has different attitudes and is full of vitality.

2. Special geographical advantages. Humen is located at the intersection of Germany, Shenzhen, Hong Kong and Macao. Guangshen, Guangzhu and other expressways cross the whole area. It is convenient to get in and out by water, and the distance from railway and airport is very short. People in the industry point out that the response to the fashion market in Tokyo is about 5 days, while the response to the fashion market in Tokyo is about 5 days. It can be said that Humen clothing has unique geographical advantages.

3. Humen people's advanced commercial economic concept.

4. Unique front store and back factory mode.

5.

Style features:

The overall design concept focuses on highlighting the Lingnan style and water flavor. In terms of materials, it focuses on lightness and thinness; in color, it focuses on the bright colors of blue sky, blue water, green trees and colorful flowers and colors in southern China; in terms of shape, style and popular color, it is synchronized with the clothing of Hong Kong, Macao, Southeast Asia, Paris, Italy and other factions, and integrates elements of folk clothing of southern China, emphasizing the elegant romance of coconut wind and sea charm; It pays more attention to the modern fashion following the international fashion, so that it has its own style and unique charm.

Advantageous brands and enterprises: isa Allen, Yichun, Sosa, Songying, Amir, gerbil, Xia Xueer, stranger, etc.

8. The capital of Oriental underwear -- Nanhai Yanbu

Nanhai District of Foshan City is located in the central part of Guangdong Province and the northern end of the Pearl River Delta. Yanbu underwear is well-known all over the country. It is the area with the largest scale and influence in China's underwear production and the "birthplace" of China's modern underwear industry.

Development history:

1. In the mid-1980s, Yanbu people started their own underwear enterprises, starting from family workshops and starting their own business.

2. In addition to OEM production for well-known foreign underwear manufacturers, we have created our own brands and successfully established many other underwear brands. We have international competitiveness in product design, production and marketing.

3. In November 1999, Yanbu established the first underwear industry association in China.

4. In March 2002, Yanbu established the China underwear innovation and technology center in order to connect with the international advanced clothing technology.

Advantageous brands and enterprises: Mercer, Orion, Jialishi, ezini, Xinyi, Dalis, etc. {page_ break}

9. Junan, Shunde, a famous cowboy town

Jun'an is the largest jeans production base in China. Jun'an town is located in the hinterland of the Pearl River Delta and the southwest of Shunde City, adjacent to Zhongshan and Xinhui.

With green and environmental protection as the core, Jun'an Cowboys put forward the slogan of "cowboy's world, world's Cowboy" in a timely manner, and made it clear that the cowboy industry and eco-tourism industry are the local leading industries. Under the "blue and green fantasy", Jun'an reinforces the green cowboy production concept with the cowboy Tourism Culture Festival, with a series of green The concept of green cowboy, green and green, green, green, green, green, green, green, green, green, green, green, green, green, green, green, green, green, green, green, green, green, green, green, green, green, green, green, green, green, green, green, green, green, green, green, green, green, green, green, green, green, green, green, green, green, green, green, green, green, green, green, green, green.

characteristic:

1. OEM processing, lack of well-known brands.

2. The industrial structure needs to be upgraded.

Superior brands and enterprises: xuejilong, Zhuolang, Jiaoshi, Jinghuang, etc.

10、 Dalian

The important cultural connotation of "stage clothing and life style stage clothing" is that Dalian clothing culture is open, pioneering, compatible, personalized and fashionable. Dalian has become an important external link between China and foreign countries. The unique three-dimensional tailoring method created by China and the west makes Dalian's fashion art unique. The clothing created has both Chinese and Western styles. It has become one of the world's fashion trends, carrying forward China's traditional clothing culture of truth, goodness and beauty, and reproducing the "Silk Road" of Han Dynasty and the "clothing" of Tang Dynasty The glory of the world.

characteristic:

1. The proportion of state-owned enterprises in clothing industry is large, the mechanism is not flexible enough, and the development of private enterprises is not fast enough.

2. Focus on international and domestic high-end garment market.

3. Regional limitations make it difficult to penetrate the market to the south of the Yangtze River

Advantageous brands and enterprises: Dayang, Renping, sifan, Jieshi, Laiman, dingtelai, meioulan, sangfulan, etc.

Haining, the leather capital of the South

In 2002, Haining was awarded the title of "leather industry capital of China" and "leather manufacturing center of China". In 2002, Haining leather and leather goods industry continued to maintain the "four firsts" in China: the total output value of leather industry exceeded 13 billion yuan, ranking the first in all counties and cities in China; the output of leather clothing reached 25 million pieces, accounting for 1 / 3 of the country, ranking first in China; leather trading volume ranked first in China, among which fur business volume accounted for 1 / 4 of the world's total fur business volume; The export volume of leather clothing and related products ranks first in China.

Haining is located in the center of the Yangtze River Delta. It is less than 2 hours away from Shanghai and Ningbo, and only one hour away from Hangzhou and Suzhou.

Superior brands and enterprises: Xuebao, mengnu, Carson, white collar, aowang, Liema, shidanda, Sunni, etc.

Xiji, the northern leather capital

Xinji city is located in the hinterland of North China Plain. Leather is the traditional advantage industry of Xinji city.

characteristic:

1. It has a long history and is famous at home and abroad.

2. Since the reform and opening up, the leather industry in Xinji city has been developing vigorously. According to the development idea of "relying on industry to build market (industrial district) and building market leading industry", it is determined to build "one city, three districts", guide enterprises to be moderately concentrated, and promote enterprises to transform from decentralized operation to intensive operation.

3. Since 1993, Xinji has invested 200 million US dollars to build China's Xinji leather city and Xinji leather manufacturing industrial zone by adopting the mode of government start-up, business owners' investment, unified planning, unified construction and unified management, and initially formed a development pattern with "one city, three districts" as the leader.

The strategy of "export-oriented leather" should be vigorously implemented to improve the competitiveness of leather products in China's international market.

Superior brands and enterprises: SimMan, Shulan, Zhengtai, etc.

13、 Qingdao

Qingdao has always been a famous textile industry city. In history, it has been known as "Shangqing Tiantian". Today, with the rapid development of local garment industry, Qingdao has begun to stride forward to an international fashion city.

characteristic:

1. A certain scale of development has been formed.

2. Enjoy a certain position in the international market. {page_ break}

3. We have cultivated a number of key enterprise groups.

4. A number of famous clothing brands have emerged.

5. The level of technological innovation and technical equipment has been improved to a certain extent.

6. Textile and garment industry has entered the era of industrial park.

They are: Zhongling, Beiling and Hongfa.

14. Fujian School Quanzhou

Quanzhou is located in the southeast of Fujian Province and the West Bank of Taiwan Strait. It governs Jinjiang, Shishi, Nan'an and other cities. It is one of the most developed areas in Fujian Province. As the first pillar industry in Quanzhou, textile and garment industry has formed a complete industrial chain from silk drawing, weaving, bleaching and dyeing, finishing and garment production. It has formed the characteristics of many production enterprises, large economic volume, advanced equipment and high technical level; the industry distribution tends to be intensive, large-scale, regional and high market share.

Development characteristics:

1. Quanzhou men's wear inherits the traditional Chinese customs, but also affected by westernization, and has gone through a development road of the front, Mandarin coat, casual suit - Zhongshan suit - Lenin suit and cadre's clothing.

2. The basic pattern of Quanzhou women's wear is black trousers, blue (green) clothes and yellow hat. Huidong women's clothing with strong color appeal is unique and is regarded as "part of the essence of Chinese clothing".

3. It has experienced five development stages: 1979-1983, imitation stage; 1984-1988, brand creation stage; 1989-1992, scale-up stage; 1993-1995, adjustment stage; 1996-now, brand promotion stage.

4. In terms of overall strength, Quanzhou's industrial chain is quite complete, the division of labor between upstream and downstream is clear, the industrial interaction is good, and the foundation of domestic and foreign sales is solid.

5. From the perspective of regional characteristics, Quanzhou is the largest leisure fabric supply base and clothing accessories supply base in mainland China, with the largest brand and production base of jacket shirt, mercerized cotton T-shirt and trousers in China, as well as a wholesale distribution center radiating the whole country.

inferiority:

1. The scale of a single garment enterprise is too small to go up the grade and scale.

2. Low technology, labor-intensive and low value-added products, and lack of high-tech, high-value-added products.

3. In the clothing industry, there are many cases in which both sides are harmed by price pressure; the adjustment of product structure and industrial structure lags behind.

Advantageous brands and enterprises: seven wolves, seven brands, Jinba, jiumuwang, LiLang, paipaipai, etc.

15. Zhili, a famous town for children's wear

The total number of children's clothing production and operation in Zhili town has reached more than 5700, with nearly 70000 people specializing in the production, processing and sales of children's clothing. In 2002, the output of Zhili children's clothing was 150 million pieces (sets), the output value was 3.5 billion yuan, and the domestic market share reached 21%. Closely related to the children's clothing industry, clothing fabrics, accessories, printing, embroidery, sand washing, joint consignment, sewing machine sales and maintenance industries are also booming, forming an industrial chain. In addition, 37 joint consignment stations operate 46 roads, railways and air lines leading to all parts of the country, and the three industries of finance, catering, transportation, warehousing and real estate are also very active. Zhili children's wear has radiated to most provinces and cities in China, as well as more than 10 countries and regions such as Russia, South Korea, Spain, France, etc.

Development characteristics:

Children's wear industry is complete and popular.

2. Advantages of first mover system and mechanism.

3. Distinct industrial advantages with block characteristics

Superior brands and enterprises: jintongwang, etc.

16、 Changshu

Changshu's "market economy" plays an important role. The markets of clothing, textiles, shoes and hats, hardware, etc. are all over urban and rural areas. Since 2000, Jiangsu (Changshu) clothing and apparel Expo, sponsored by China Textile Industry Association, has been successfully held for three consecutive years, which has had a far-reaching impact and good reputation in the national clothing industry. The total transaction volume of the three clothing and apparel expositions is more than 15 billion yuan, which greatly improves the external influence and market popularity of Changshu leisure clothing.

Development characteristics: {page_ break}

1. Early start, rapid development, large scale, solid industrial foundation and strong radiation capacity.

2. Pay attention to technical transformation, introduce talents and train employees, improve the technology and technical level of the enterprise, and enhance the market competitiveness. The employees are skilled and meticulous, and enjoy a good reputation in the industry.

3. A number of well-known brands at home and abroad have been created.

Superior brands and enterprises: bosden, xuezhongfei, Qiuyan, Xinge, Santa Fe, Menglan, saidI, etc.

17. Casual wear -- Shaxi

It can be traced back to the middle of the Qing Dynasty. Since the period of the Republic of China, Shaxi Town has seen a collection of cutting, cutting, sewing in a guest processing clothing workshop, clothing industry gradually into the life of Shaxi people; in the early 1960s, Shaxi began to set up sewing

In the early 1970s, Shaxi began to undertake small batch of fabric processing, processing and export processing; in the early 1990s, Shaxi began to face fierce competition from Ningbo, Hangzhou, Zhejiang Province, Shenzhen and Humen, Guangdong Province.

Development characteristics:

1. Innovation: adjacent to the fashion center of Asia, Hong Kong is making every effort to establish a leisure wear information technology network system in line with the international fashion trend, and comprehensively implement the modern information engineering from fabric selection, style design, finished clothing to online trade and sales.

2. Strength: it has more than 60 well-known leisure clothing brands, and has established a huge sales network in the whole country with franchise and chain monopoly business mode. There are more than 3200 stores in Shaxi leisure wear nationwide, firmly holding the leading position of Shaxi leisure clothing in the market.

3. Internationalization: with the advantages of its unique clothing culture, investment environment and professional gathering place, famous garment enterprises from home and abroad have set up their business here, and Shaxi has gradually become the focus of attention in the international clothing industry.

Advantageous brands and enterprises: Jianlong, parkerdog, Humphrey, mark Zhang, Santa Martian, feilie, Shima, Jianhao, etc.