How To Establish Network Brand?
A lot of people, though embracing great enthusiasm at the beginning of their business, unfortunately unfortunately soon withdrew from the business, especially today's College Network entrepreneurs, lack of funds, management experience, market understanding and other conditions, this entrepreneurial path is even more frustrations.
In fact, what you need most is to establish a brand at the beginning of your business.
Today we will take Qilu talent network for ten years.
take as an example
See how to build a brand that is deeply rooted in the hearts of the website.
Time brings brand accumulation
China's Internet was born in the late twentieth Century, and Qilu talent network was founded in October 8, 2000. At the very beginning, it firmly grasped the good opportunities of the Internet Enlightenment period.
10 years ago, Wu Qiang, the founder of Qilu talent network, discovered the huge development space of online recruitment in the future. He decided to set up a successful recruitment website to create the most convenient communication platform for job seekers and employers.
After 10 years of development, Qilu talent network has accumulated a strong user base. This is the most valuable gift for the Qilu talent network.
Therefore, time is a great driver for brand building. If you have just entered the field of Internet entrepreneurship, please make full use of the power of time, accumulate over time, and every private effort will be presented to the public in the future.
Technological innovation is the backing of brand building.
With the rapid development of Internet technology, Internet companies should keep pace with the times, constantly absorb new technologies and creativity, and upgrade their technological level.
In the past ten years, Qilu talent network has built a team of technical and service professionals with high professional ability. It has realized the overall revision and upgrading of the four websites, made corresponding adjustments according to the changes of users' needs, provided users with the most convenient job hunting recruitment services, and constantly updated hardware equipment, especially focusing on data storage security, so as to ensure that users' information would not be stolen and divulged.
Advanced and strong technical strength is the most solid backing of Qilu talent network, and is also the most primitive driving force and support for the continuous development of Qilu talent network.
Therefore, setting up a brand can not focus on promotion and publicity. Instead, it should start from internal causes. In the long run, the promotion of its strength is far longer and effective than that of the world.
Products are the foundation of brand building.
Internet companies provide information services, and only provide users with the most information.
value
The information can get the favor and support of users.
Qilu talent network is precisely because of this understanding, so in ten years of continuous innovation, to create a job seeker can find the most convenient way to find the most suitable job, but also can easily find the most suitable personnel using the platform.
Landing on Qilu talent network, Shandong has a wide range of recruitment information. Users can freely choose recruitment information from 17 cities and places, which greatly improves the matching degree of information.
The first semi open platform for the online recruitment industry is also the highlight of attracting users. The users can post some job information and check their resume without paying.
At the same time, Qilu talent network, as one of the branches of the Wu Wan recruitment network, only needs to register in a regional website, and can check the recruitment information of the 31 provinces and cities throughout the country. Compared with the general local talent website, Qilu talent network has widened the vision of the job hunting for the users, and realized a perfect and extensive combination.
With the advantages of products, Qilu talent network quickly won the market and firmly established the brand image of Shandong's first recruitment website.
Internet entrepreneurs should be clear about what products they want to provide to users in the early stage of their business, and at the same time, products must meet the needs of the society. This is the primary responsibility of enterprises and the way of survival and development.
Without good products, even if the market is as wide as the sea, it can only be disappointed.
People without me, people have me, winning by products is the eternal rule of success.
As of June 2010, China's Netizen The number has reached 420 million, and this figure will increase at a faster rate in the future. The continuous expansion of network users has provided new impetus for the development of the Internet and provided new impetus for the development of China's 3 million 230 thousand websites. The new force of joining the network entrepreneurial team has missed the accumulation time of the Internet Enlightenment period, but as long as we seize this huge opportunity, we can get ten times or even a hundred times of growth. The premise is to set up a brand that will gain market recognition and user support. Just like Baidu, QQ, job search and Qilu talent network, let your brand win the hearts of the people, so the market return will surely be a great business for you.
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