Inspiring And Inspiring New Idols In Fashion
Nowadays, if you only focus on and follow the stars in magazines or screens, that's Out.
Although fashion stylists and editors of fashion magazines are not household names, they are the new generation network-based reality show stars, the heroines of fashion blogs, and all of them are followed by the new generation eager for new styles, and are the new idols of the fashion industry.
Fashion Editor: Inspiration
Anna Dello Russo (Anna Dello Russo) lives in a glass house - the virtual one - her fans carefully scrutiny her exquisite posture and strange costumes.
The audience clapped their keyboards, and all of them were enthusiastic.
An admirer exclaimed on the popular The Sartorialis blog: "she is like cocoa Chanel to me."
Another person on the The Fashion Spot Forum (hot fashion forum) continues to say, "is she incredible?
A woman who looks ordinary but has such charm. "
"I like you to wear pink," said the third men on the blog of Ms. dello Russell.
"They want to dress for me and try to dress me up like a doll."
"I think I am the Bobbi doll on the Internet," said Ms. Russell, the fashion editor of fashion magazine in Japan.
That's not to say she's complaining.
Ms. Douro Russell and her brilliant world team have become the focus of fashion magazines. They are the new generation of Internet based reality stars.
These Internet idols are not household names like Karin Roitfeld, Emanuel Ott of the French version of fashion, Kate Lan Feiya of the Elle magazine in the United States and Giovanna Battaglia of the recent Italy edition of fashion, but they are very famous as the heroines of Jak &Jil, Who What Wear and Citizen Couture, and they are always tracked by the new generation of people who desire a new style.
Tommy Don said: "editors and models have become the idols of the new fashion."
Tommy Don is the blogger of Jak &Jil, a fashion blogger and fashion editor.
Their appearance and weird charm inspired the advertising, product introduction and clothing design.
"Even celebrities are following them," he said.
In fact, they really influence more than the magazines they serve, which is ironic.
"You have people in Central America interested in fashion, then go to see these websites and follow these people."
Gregory Litley, a social media and brand consultant in New York, said, "they regard blogs as a resource for self-education."
"For those who are not familiar with parts of the Americas of Paris, New York and Milan," added Li Li, "these websites are like a Bible, a cultural window that they think is like the New Testament."
The audience who is addicted to stylization may know her by the clothes that Luo Fei fit, strong shoes and black hair covered by an eye and cheekbones.
They will soon recognize Russell by the dramatic and unusual appearance of dello Russell: broad shoulders, big fur, Baroque Ornaments and woolen fabrics, and recognize him by platinum boy short hair, long pointed jewelry and Campbell coat.
They may recognize Ms. Battaglia through unconventional styles, such as back crooked hair, wrinkled trousers, elegant and fashionable gowns.
These bloggers, who boast of the industry, are very familiar with many fashion stars because they break into the stars' living rooms every week with the reality show of "Overpass".
They form a large audience of the documentary nine monthly, which makes Grace, the creative director of fashion, the American version, become an unexpected star.
And some people, Cerachel Zoe, she is the trump card maker of Hollywood. She launched the reality show "Rachel Zoe plan" on the website.
Stylist: leading the trend
The expansion of the senior stylist group marks a great change.
"Now, if I stop a young girl in Stockholm street and ask her, she will probably know who is Karin low."
"5 years ago, she certainly wouldn't know," said Jane gray, CO editor of Industrie, a London fashion magazine.
The stylist is designed for celebrities to dress or lead the fashion trend, and to bring together fashion designers for famous designers.
These stylists are the unsung heroes of the fashion industry.
"They have inspired designers for many years, and now they are inspiring customers."
Andrew Rosen said he is the chief executive of fashion brand Hily (Theory), which has recently set up a roster of stylists on stores and websites.
Lan Feiya said that fashion professionals and the general public will be attracted by the apparent enthusiasm of the editor.
Lan Feiya is the most famous heroine in Jak &Jil blog, and several fans' websites are dumped by her hot appearance.
"They express their passions in everyday life by new ways of dressing and clothes with different styles."
She said, "that's why they have such great charisma."
(Elle Netcom has made a profit on the display of LAN Fei's clothing on its website.
The stylist's unique temperament in fashion is certainly attractive to Tiffany Von. She is a senior student at the University of Ohio in America, and is a fan of Face Hunter, Lookbook and Styleclicker blogs.
Women on these web sites display "fashion masterpieces," Tiffany Von said enthusiastically. "And, in most cases, my task is to interpret their concepts for themselves."
Maya Challot, a communications major at New York State University, regularly visits her blog to see pictures of her stylists and models.
"The fashion shown by these people is more real and more eclectic than fashion magazines," Challot said. "It's easier for me to grasp."
"These blogs are updated once a week or even everyday, and they are more timeliness than other mainstream media."
Mr. Litley, a brand consultant, said: "they provide an immediate window to the audience to the fashion world -- a window they can't read in the US weekly.
Internet fashion: attracting more eyeballs
Generally speaking, traditional fashion magazines usually attract readers over the age of 30.
Although some of their publications provide some young people with a smattering of themes to try to attract these young readers, these efforts have been ignored.
Between 2000 and 2010, according to the research by media research firm GFK MRI, the number of middle-aged female readers in fashion magazines remained fairly stable, and the number of readers increased from 34.2% to 35.4%. The number of readers in Harper's market grew from 40.6% to 42.6%, while the number of readers of Elle magazine increased from 32.3% to 32.6%, while the number of readers in Vogue magazine grew steadily.
But stylists say these magazines printed on glossy paper are not much of a teenager and a girl of more than 20.
As "Industrie" magazine's greed said: "a large part of the world's readers are moving to the Internet."
Tiffany Von is a typical representative.
"I rarely see fashion or Harpers market."
She said, "but The Sartorialist blog is just like my morning coffee, because it is more in line with my interest."
A large number of readers who turned to the Internet did not miss Russell.
She says her own blog annadellorusso attracts about 20 thousand visitors per day.
Most of the visitors are teenagers.
"These girls are desperately trying to find fashionable clothes that they can't find in magazines," she said.
She added, "few of them read fashion magazines such as" fashion "because they show fashion in a way too abstract.
She further argued: "their editors are too concerned about creating beautiful images, and pay little attention to the basic questions of how to wear a particular jacket, skirt or trousers.
Magazines like fashion and Elle provide specialized services on their websites.
Russell's popularity and gorgeous way of dressing have attracted the interest of Yoox, the founder of Yoox group, a popular fashion shop.
Earlier this month, Mr. Marchetti invited her to promote her own perfume on Yoox.
The $25 pocket perfume is packaged in a pocket sized gold shoe. It will be launched in a few T-shirts with the image of dello Russell. The T-shirts will be sold out within a few hours.
Marchetti said, "they are bought by customers because Anna is a famous person in the Internet world.
Nowadays the boundaries between Hollywood stars and fashions are becoming increasingly blurred.
Famous editors like dello Russell also attract designers and mainstream American businessmen who make marketing strategies around them.
Lan Feiya is a forward-looking publishing star for her friend, senior jewellery designer Eddie Borgo.
Earlier this year, T.J.Maxx fashion website was awarded a series of TV commercials by British stylist Lucy Sykes and Zoe Glasner, a senior editor of the magazine.
T.J.Maxx fashion website spokesman said: "the fashion industry has added credibility to the brand. They have promoted our brand."
Last spring, Andrew Rosen showed the famous stylist Andrea Lieberman, Annabel, and Isabel Dupre's clothing series on Theory store and website.
Although he did not say how much the sales volume was, Rosen contributed greatly to the Theory store business.
Inspired by J.Crew, its web pages and directories show the company's president and creative director Jana Lyon's collection. Websites like fashiontoast and Boutique now often publicize their company's stylists. These stylists often chat online about their personal choices in this fashion season.
Some magazines have followed suit.
The In Style magazine, which focuses on the movie star magazine style, has launched the theme "shopping like fashion editor" which has four parts.
The theme has launched its editors and their fashion choices.
This series of topics is very successful enough to make profits in the spring.
Ariel Foxman, editor of In Style, said: "readers are now surrounded by fashionable information.
They need expert voices, a real authority and models that they can learn from.
"The learning style of experienced editors is like staring at other people's diary," Foxman added. "This approach is very rare.
But this is what people yearn for.
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