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Women'S Shoes Brand Daphne Actively Builds Street Paved Channels

2010/12/15 10:07:00 67

December 15th, in

footwear industry

Every market

brand

Growth has its own track.

Those who are suitable for others may not be suitable for themselves. Only in accordance with their own development needs can they find a way of development that suits themselves.

As the leading brand of women's shoes, Daphne mainly focuses on high-end products.

market

It is precisely this accurate brand positioning that determines the way to go along with others, which is the construction of street paved channels.

Daphne vice president of charge of investor relations admitted that after years of market discipline, Daphne has an advantage in the high-end market, that is, infrastructure construction, because "supply chain system in the first tier cities is already complete."

In addition, Daphne has persisted in the mass market for many years.

Although in the domestic women's shoes market, Daphne is often compared to BELLE, but Daphne's list of direct competitors is not BELLE.

Take a closer look, although the same as the market share of women's shoes, but the two are indeed in some ways on the two parallel lines.

Daphne is not necessarily a place to see BELLE, such as in the street.

The popular market positioning has led Daphne to choose closer to its consumers in the form of street shops. At present, street shops account for 70% of the total Daphne stores.

It is reported that Daphne sees Street pits as an important competition threshold.

Of course, "street shops and department stores in stores or counters, the establishment of channels is much more difficult", the Daphne vice president analysis, because each street location must find their own, each shop has different landlords, each landlord also has different requirements, the whole process is very time consuming.