Where Have All The Customers Gone? &Nbsp; "Cold Current" In Sijiqing'S Clothing Market.

Afraid of hoarding goods, stall owners are very careful when they buy goods.

"Business in Sijiqing is very cold and business is more than customers.

Especially this month, it seems to be even more deserted than the financial crisis.

Every household has a large stock of 70%.

The "blockbuster" dropped by netizens "dachaoyipin" on the Hangzhou Network Forum sparked netizens' attention, Sijiqing.

The average daily turnover of 10 thousand fell to hundreds of empty walkways.

According to the old customer's view, visiting Sijiqing is a "routine": around 4 in the morning, when the wholesalers take the goods, they will basically not go, and basically they will be "refused to serve".

After 10 a.m., it's the beginning of the retail season.

We choose to enter the court at noon. The first accident is that there is a vacant parking space.

"When I came to visit myself before, I had to go to a very far place to park the car at this point of time. I don't want to think about garage here. A sign full of parking spaces was built early."

Our experienced fellow Amoy guest named "longan red dates" is incredible.

Walking into the brand old "Hangzhou Sijiqing nine star foreign trade market", it is really impossible to describe it in a circle.

Many shopkeepers are interested in playing computer, cell phone, and occasionally chatting with each other.

"I will shut down this winter if I go on like this. It's so hot now. What am I going to do when I enter so many cotton padded clothes?" "I just opened my bag at 10 o'clock this morning, and now I have only two business. I really have no idea."

One of the bosses surnamed Zheng told us that after December, the whole market could feel the talk of business.

"In fact, this year is relatively poor, the winter is a little more obvious.

Last winter our average turnover was about 10 thousand yuan a day. Now there are only a few hundred dollars a day. How do you say this business is done?!

"Look at the walkway here, there is no one in the packing box. Where did it happen before?" another Feng boss also sighed with emotion. "Even at noon, there are at least many guests around here, and now it is really very cold."

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The excipient fee of small factories is too fast to scare away the booth owners and even the box lunch in the market is going up.

When we asked about the closure of garment factories, the speakers of the stall owners were opened again.

"The small clothing factories in Hangzhou are located in the three fort to the nine fort area, and the orders are mainly small ones, but the volume is not too large.

Many will come directly to our market to do business. "

Mr. Cheng said that he had made his order very quickly, and he was able to confirm the layout of the board.

Now are very careful, and sometimes may take ten pieces, mainly for fear of accumulating goods.

"Of course, that user said that the stock should also be looked at, and some may be goods that have been hoarding for many years, not necessarily this year.

Because there are many stall owners, like me, are cautious when they buy goods, and they get in a small quantity.

Many stall owners said they would prefer to go to the processing plants in the surrounding counties and cities, and earn more.

"In fact, these garment factories are really hard to do, and everything is going up, and their excipients have gone up a lot."

Ms. Xu, a salesperson who helped in the boss's shop, told us that the price of each piece of clothing has basically increased by nearly 10 yuan. This will also scare away some of the stall owners. "The scale of the factory itself is small and the price increases will be very obvious to us. The big manufacturers are relatively better. For fixed customers or basically maintaining the original price, small manufacturers will easily fall."

Besides the clothes, there is also a box lunch in the market.

Another salesperson Xiaofang has done nearly 5 in the market, and this feeling is particularly deep: "before it was 5 yuan, then rose to 6 yuan, 7 yuan, now has 8 yuan!" the same clothes solid booth price is more than doubled, but profit is not as good as online shop.

In the post of "dachaoyipin", many netizens said that the rise of Taobao shop is one of the important reasons for the decline of market trend.

This point was recognized in the process of chatting with several shopkeepers.

"The price of the shop is really much lower than ours, and the key is the low cost!" Zheng boss gave us a careful account. "I have a bottoming shirt here, the material is Ma Jia wool, the purchase price is 33 yuan.

Now, let's take this dress out for the sale of individual customers. The price given on the Internet is 50 yuan, because there is almost no cost, that is to say, net profit is 17 yuan. If we sell it at our booth, if we sell it for 50 yuan, we will not only earn a penny, but also lose money. It will cost us four more booth fees, tax, labor and water and electricity charges than the shop, which may even exceed 17 yuan.

We have calculated that when the normal time is basically to sell more than 65 yuan to earn money, such a comparison, the gap must be opened.

According to Mr Zheng's algorithm, we turned around in the market and found many similar cases.

For example, the popular online rain boots, we found the same style, the price is 118 yuan (excluding postage), and the price at the market stalls is 308 yuan, a difference of nearly 200 yuan.

When we opened the counter offer, the shopkeeper basically refused: "the price of fit is the price. We can't make it. We have no money to make it."

It is also for this reason that some shopkeepers have switched shop from shop to shop, and a successful model has been widely spread in the market: "the female boss used to open shop with us here. In 08 years, her daughter opened the shop for her, the physical store was turned off, and now it has done two crowns, and the business is not too good!"

Online shop and fair price shop to split up the market, "senior Amoy" have turned.

In addition to profits, there are many reasons for netizens to make them more willing to shop online.

First of all, quality problems. Online shops can choose reputable and secure stores.

Netizens "Miss Han" recently encountered a very bad thing.

She set up her own clothing store, and Sijiqing and online stores are buying channels.

Recently, she entered a batch of goods in the four seasons, the 1126 and 1941 "cool sisters" of the old market in the four year old market of Qing Guang clothing, and unexpectedly fell to the bait: "the boss treated me with special deals, and showed me the pattern of the clothes. Without any problems, I took thirty-three pieces. After that, I found out that 27 of them were defective products."

Miss Han entered the black ski suit, but all the clothes that she got were all skinned and looked like "a lot of holes."

After reporters intervened in coordination, "cool sisters" shop said they were also "on the manufacturer's side", thinking that they could only cheat customers to get the losses back.

"Once this happens, there will be more protection in the case of online stores. When I get the goods, I can not pay the bill first, and I can give the store a bad review. This seems to be the most serious problem for people who open the shop, and many stores prefer to lose money to save customers' praise."

Netizens "Ai Linlin" said that online shopping products return is also more convenient, and the owner must be recognized.

"If you buy it in the market, it will often happen that the owner will turn a blind eye to the person, and then there will be a dispute, which is very troublesome."

In addition to the impact of online stores, HM, ZARA and some other cheap tide market expansion also makes the market helpless.

The fashion styled "quiet snow" was once a senior Sijiqing Amoy, but after a comparison, she is now more and more inclined to the brand store shopping: "actually, the price difference is not big, a T-shirt more than 100, a sweater two hundred or three hundred, buy a little better in Sijiqing also want this price, after all, we are individual customers.

Buying brand stores is relatively guaranteed and quality is better. "

This little shop called "concise news" is the most popular business in the market.

Wine is not afraid of alley, but most of them are "alone in the show".

However, the market is not "completely annihilated", most of the recession is a foil to "a unique show."

Under the recommendation of the stall owners, we found this small shop called "concise news", which is the most prosperous business in the market. When it is good, it can achieve 200 thousand turnover a day, even if the business is bad, it can guarantee 10 thousand yuan a day.

The boss is surnamed Hua, a shop for 8 years. She wears underwear, socks, pants and other female supplies.

At present, there are 5 branches, there are 2 in the Sijiqing market, one is 16 square, and one is 60 square.

The larger store opened in July this year, and its daily turnover has been levelled with the old store.

"In the face of this problem, the boss is very confident:" first is positioning, we are doing product mix, there are very stable customer groups; secondly, we choose to cooperate with large manufacturers to ensure the quality and supply of goods; the third is the accumulation of credibility, relying on customers to pass word of mouth, do word of mouth, this is the most important! "

Like many stalls in the market, the Chinese boss also has no counter-offer here: "a set of underwear that customers spend on a hundred yuan to sell here can sell more than 300 of the price, so what else can they worry about?"

There is another place in this shop: no publicity, no intention of setting up a brand.

The landlady claimed to be a person who values the essence of things.

"Until a year ago, we found that there were many" Shanzhai "versions of our products, which began to package all the commodities in a unified manner.

So far, I haven't spent a penny of advertising fees. I'm not afraid of the alley.